Stadium

Limitless engagement. One platform.

Gifting & Direct Mail
★★★★★ 4.9
2014 Founded
51-200 Employees
unknown Customers
New York, NY, USA Headquarters

Quick Facts

Pricing Model
freemium
Company Type
private

About Stadium

Stadium, a brand of Kitchen Stadium Inc., is a global platform for corporate gifting, swag, and employee recognition that unifies brands like SnackMagic and SwagMagic under one roof. The platform lets companies launch branded online shops and send points, budgets, or specific gifts so recipients can choose items they actually want—from snacks and gift cards to premium branded merchandise and experiences—across 170+ countries. By consolidating snacks, swag, and gifting in one place, Stadium replaces a patchwork of vendors with a single, cohesive engagement hub.

The core of Stadium is its customizable shops and massive catalog of 15,000+ items. Companies can spin up branded storefronts for employee swag, client gifting, sales incentives, event giveaways, and more, using templates tailored to common use cases. Recipients redeem points or credits in these shops, while senders manage budgets, campaigns, and approvals from a central dashboard. Stadium also provides warehousing and on‑demand production for swag, plus storage lockers and inventory alerts so teams don't have to manage physical stock.

Beyond gifting, Stadium offers a robust recognition layer through its Kudos Program, enabling peer‑to‑peer and manager‑to‑employee recognition with redeemable currency, feeds, leaderboards, and company values tagging. Native integrations with Slack and Microsoft Teams bring recognition into the tools employees already use, while CRM-triggered and webhook-based automations let marketing, sales, and HR teams send gifts based on lifecycle events in systems like Salesforce and HubSpot. Shared Wallets, detailed reporting, and guardrails give finance and operations teams control over spend and compliance.

Founded in 2014 and headquartered in New York, Kitchen Stadium Inc. has raised approximately $16.8M in reported equity funding and has grown Stadium into a top-rated solution on G2 and Capterra. The platform is used across industries such as technology, financial services, education, and professional services, with customers ranging from high-growth SaaS companies to global enterprises. Recognized as a G2 Top 100 Fastest Growing Product in 2023, Stadium is positioned as a leading all-in-one alternative to traditional gifting and swag vendors for distributed, global workforces.

Key Features

Branded online gift shops - create customizable company storefronts for swag, snacks, rewards, and client gifts in minutes.

Recipient's choice gifting - send points or budgets so recipients choose their own gifts from a 15K+ item global catalog.

Sender's choice gifting - curate specific items or pre-built kits for one-off or large-scale sends when you want tighter control.

Global fulfillment - deliver gifts, snacks, and swag to recipients in 170+ countries with localized logistics and reduced customs friction.

Automated gifting campaigns - trigger gifts for events like birthdays, work anniversaries, closed-won deals, and milestones using campaign automation.

CRM-triggered gifting - connect Salesforce and other CRMs via webhooks to send gifts based on lifecycle events without manual work.

Peer-to-peer recognition (Kudos Program) - enable employees and managers to send kudos with optional redeemable currency, plus feeds and leaderboards.

Slack and Microsoft Teams integrations - send and view kudos, recognition, and program activity directly inside collaboration tools.

Shared Wallets / Team Wallets - centrally fund a wallet, allocate budgets to teams or leaders, and track usage and remaining balances.

Swag storage and logistics - store inventory in Stadium's warehouses and let Stadium handle packing, kitting, and global shipping.

On-demand swag and swag shops - create on-demand branded swag collections and online swag shops without pre-purchasing large quantities.

Swag kits and snack boxes - build custom kits combining branded merchandise, snacks, and materials for onboarding, events, and campaigns.

Analytics and reporting dashboard - monitor redemptions, budget utilization, program performance, and engagement across teams and campaigns.

Scan-for-swag and event tools - capture leads and power event engagement with virtual swag bars, room drops, and goodie bags for in-person or hybrid events.

Stadium API and webhooks - use API and webhook-based integrations (Enterprise) to connect Stadium with internal systems and external platforms.

Pros & Cons

👍 Pros

  • Extensive variety of gifts, snacks, swag, and gift cards so recipients can always find something they like.
  • Very easy for recipients to redeem gifts and customize their boxes or swag selections.
  • High perceived quality and curation of products, often seen as more premium than typical snack boxes or swag packs.
  • Fast and reliable delivery for most orders, including to remote and international employees.
  • Powerful flexibility for global teams, with support for many countries and remote workers, plus strong customization of shops and campaigns.

👎 Cons

  • Some users feel item and box pricing is relatively high or expensive compared to local alternatives.
  • In certain regions or categories, users mention limited variety or selection for specific dietary needs or preferences.
  • The sender interface and configuration options can feel complex or overwhelming at first, requiring time to explore all settings.

User Reviews

G2
4.8
★★★★★
Capterra
4.9
★★★★★
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce HubSpot Slack Microsoft Teams Zapier and similar automation tools HRIS platforms ATS platforms Other CRM systems that can send webhooks Existing employee recognition platforms Email delivery Internal budget and finance workflows SSO/identity providers Company intranets/portals Event platforms and workflows Custom in-house systems

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Financial Services Professional Services Education

Use Cases

Employee rewards and recognition Client and prospect gifting Onboarding kits and new hire welcome programs Event and trade show engagement with swag and snacks Sales incentives and performance rewards

FAQ

What is Stadium?

+

Stadium is a global corporate gifting, swag, and employee recognition platform built by Kitchen Stadium Inc. It unifies brands like SnackMagic and SwagMagic to let companies create branded online shops, send points or budgets, and ship curated gifts, snacks, swag, and gift cards to recipients in 170+ countries. Teams use Stadium for employee rewards and recognition, client and prospect gifting, onboarding kits, events, and more, all managed through one centralized platform.

How much does Stadium cost?

+

Stadium offers a free Gifting Basic tier at $0/month with no contract and a 15% service fee applied to most gifting and swag orders. Paid packages such as Swag Pro, Engagement Suite, and Enterprise are priced on a custom, annual-contract basis and remove the service fee while adding features like swag storage, automated gifting, HRIS/ATS/CRM integrations, SSO, and API access. The Kudos Program for peer-to-peer recognition is priced per user per month and billed annually. All detailed pricing is provided via Stadium's pricing page and sales team.

What are the main features of Stadium?

+

Stadium's main features include branded online shops for swag and gifts, a 15K+ item global catalog, recipient's choice and sender's choice gifting, global fulfillment to 170+ countries, automated gifting campaigns, CRM-triggered gifting, a peer-to-peer Kudos Program, Slack and Microsoft Teams integrations, Shared Wallets for budget control, swag storage and on-demand production, customizable swag kits and snack boxes, analytics and reporting, and Enterprise options like SSO, custom domains, and API access.

Who are Stadium's main competitors?

+

Stadium's primary competitors in the corporate gifting and direct mail automation space include platforms such as Sendoso, Postal, Reachdesk, CorporateGift.com, and Alyce. These vendors also help companies send gifts and swag to employees, clients, and prospects, but they differ in focus areas, catalog breadth, global reach, pricing models, and the depth of recognition and automation features they provide.

Is Stadium good for small businesses?

+

Stadium can be a good fit for small and midsize businesses that want a polished recipient experience and global reach, especially if they regularly send gifts or run engagement programs for remote or distributed teams. The free Gifting Basic tier lets smaller teams start without a subscription fee, paying only a 15% service fee on qualifying orders. However, very small organizations with only occasional gifting needs or those looking purely for low-cost eGift cards may find simpler gifting tools more cost-effective than Stadium's more feature-rich platform.

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