The Cold Calling Company is a specialist B2B cold calling and appointment-setting provider that helps organisations fill their sales pipelines with pre-qualified, ready-to-meet prospects. The team handles the full outbound calling workflow—from identifying and profiling target accounts, to running campaigns, qualifying decision-makers and delivering booked meetings directly to the client’s inbox and calendar. coldcall-company.co.za
Founded in 2014 and incorporated as The Cold Calling Company (Pty) Ltd in South Africa, the business operates as a virtual call centre with consultants distributed across the country and headquarters in Umdloti, KwaZulu-Natal. Over more than a decade in the call-centre and lead generation industry, the company has worked across Technology & IT, Logistics & Supply Chain, HR, Legal and other B2B segments, positioning itself as one of South Africa’s more established outbound lead generation partners. coldcall-company.co.za
Campaigns follow a defined methodology. Each engagement starts with a detailed discovery session to clarify the client’s ideal customer profile, target industries and regions, qualification criteria and messaging. Consultants are then trained and briefed on the client’s offering, with role-plays and coaching before going live. Once calling starts, the team monitors performance in the first days, tunes scripts and positioning based on real conversations, and continuously optimises to improve connection rates, conversation quality and conversion to appointment. Qualified meetings are delivered with all relevant notes and scheduled directly into the client’s calendar, creating a smooth handoff for field or closing reps. coldcall-company.co.za
Behind the scenes, The Cold Calling Company uses dedicated call-centre software (including the ViciDial dialer) and reporting tools to track call ratios, connection rates, outcomes and conversion trends in real time. This data-driven approach, combined with structured training and quality monitoring of its remote SDR team, underpins its value proposition: a focused, phone-first partner that converts conversations into opportunities for businesses that want to grow through outbound calling without building a large in-house call centre. coldcall-company.co.za