The Pedowitz Group

Marketing made for revenue.

RevOps Consulting
2007 Founded
51-200 Employees
1,500+ Customers
Milton, Georgia, USA Headquarters
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Quick Facts

Website
pedowitzgroup.com →
Starting Price
5000
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About The Pedowitz Group

The Pedowitz Group (TPG) is a specialist revenue marketing and revenue operations (RevOps) consultancy headquartered in Milton, Georgia. Founded in 2007 by Jeff Pedowitz, the firm pioneered the concept of Revenue Marketing and has since become known as a definitive authority on aligning marketing, sales, and customer success around measurable revenue impact. TPG works with mid-market and enterprise organizations to modernize their go-to-market models, unify fragmented operations, and prove marketing ROI.

Over nearly two decades, TPG has supported more than 1,500 clients worldwide across technology, financial services, manufacturing, healthcare, media, and other industries. Their services span strategic consulting, marketing and revenue operations design, lead management, account-based marketing, creative and content, and deep technology consulting across leading CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Eloqua, and Salesforce Marketing Cloud. The firm also delivers managed services, marketing-as-a-service, and training programs that help clients operationalize new processes and technology.

TPG differentiates itself through proprietary frameworks like RM6™ for Revenue Marketing Transformation and its AI-focused R.A.I.N.™ (Revenue Artificial Intelligence Network) approach, which embeds AI, data, and automation into revenue processes. The firm emphasizes a platform-agnostic stance while maintaining hundreds of certifications across major martech platforms, enabling it to work within a client’s existing stack or guide major migrations between systems. With the acquisition of BizMark, a B2B creative agency, TPG also added full-service creative, branding, and content capabilities to offer true end-to-end revenue marketing solutions.

Recognized by industry awards, partner programs, and analyst accolades, The Pedowitz Group competes with top marketing and RevOps consultancies while maintaining a focused, practitioner-led model. Its combination of strategy, technology depth, creative services, and AI-enabled methodologies positions the firm as a strong choice for organizations seeking to consolidate their martech footprint, migrate off legacy platforms, or build a modern revenue engine that is predictable, scalable, and accountable to business outcomes.

Key Features

Revenue Marketing Transformation (RM6u2122) - framework to move marketing from cost center to scalable revenue engine.

Revenue operations (RevOps) strategy and organizational alignment across marketing, sales, and customer success.

Marketing operations design, process optimization, and governance for efficient campaign execution.

Lead management, lifecycle design, and scoring models that improve conversion and sales alignment.

Account-based marketing (ABM/ABX) strategy, orchestration, and measurement for complex B2B sales cycles.

Demand generation strategy and multi-channel campaign development focused on pipeline and revenue outcomes.

MarTech stack assessment, consolidation, and optimization across CRM, MAP, CDP, and sales engagement tools.

Marketing automation and CRM implementation, migration, and optimization (e.g., Marketo, Eloqua, HubSpot, Salesforce Marketing Cloud, Pardot).

AI strategy and roadmap (R.A.I.N.u2122) including AI use cases, data strategy, and implementation for revenue teams.

AI agents and automation for marketing operations, sales enablement, and RevOps analytics.

Advanced analytics, attribution, dashboards, and value reporting to connect marketing efforts to revenue.

Creative and content services (via BizMark acquisition) including branding, messaging, campaigns, and digital assets.

Managed services and marketing-as-a-service offerings to run campaigns, operations, and martech on an ongoing basis.

Pros & Cons

👍 Pros

  • Deep expertise in revenue marketing, RevOps, and marketing technology across platforms like Salesforce, HubSpot, Marketo, and Eloqua.
  • Proven methodologies (e.g., Revenue Marketing, RM6u2122, R.A.I.N.u2122) that explicitly connect marketing programs to pipeline and revenue.
  • Strong track record with large enterprises and well-known brands, including award-winning client campaigns and measurable revenue impact.
  • Ability to handle complex enterprise migrations and integrations, especially moving from legacy MAP platforms to HubSpot and other modern stacks.
  • Flexible engagement models spanning strategic advisory, project-based implementation, and ongoing managed services, plus training and enablement.

👎 Cons

  • Premium consulting pricing and hourly rates that may be higher than smaller agencies or freelancers, which can be challenging for constrained budgets.
  • Best results require active stakeholder engagement and change management; organizations expecting a quick "set-and-forget" fix may struggle.
  • Focuses on services and advisory rather than offering a proprietary software product, which may not fit buyers specifically seeking tooling over consulting.

User Reviews

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Integrations

Salesforce Salesforce Marketing Cloud Salesforce Pardot HubSpot CRM & Marketing Hub Adobe Marketo Engage Oracle Eloqua Adobe Experience Manager Microsoft Dynamics 365 CRM Oracle CRM Drift Demandbase 6sense Outreach Salesloft Gong Seismic Highspot Showpad

Best For

Company Size

smb mid-market enterprise

Industries

Technology & Software Financial Services Manufacturing & Industrial Healthcare & Life Sciences Media & Communications Business Services

Use Cases

Revenue marketing and RevOps transformation initiatives. Marketing automation and CRM implementation or migration (e.g., from Marketo/Eloqua/Pardot/SFMC to HubSpot or vice versa). Account-based marketing program design and execution. Demand generation and pipeline acceleration programs. AI strategy, AI agents, and automation for marketing and sales operations. MarTech stack consolidation, optimization, and governance.

FAQ

What is The Pedowitz Group?

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The Pedowitz Group is a revenue marketing and revenue operations (RevOps) consulting firm based in Milton, Georgia. Founded in 2007, it helps B2B organizations transform marketing from a cost center into a predictable, scalable revenue engine through strategy, marketing operations, demand generation, martech consulting, AI enablement, and creative services. The firm is known for pioneering the concept of Revenue Marketing and has worked with more than 1,500 clients worldwide across industries such as technology, financial services, manufacturing, and healthcare.

How much does The Pedowitz Group cost?

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The Pedowitz Group operates on a custom, project- and retainer-based pricing model. Public agency directories indicate a typical hourly rate in the $150-$199 per hour range and minimum project sizes starting around $5,000 or more, with actual pricing depending on scope, complexity, and duration. Large transformation programs and managed services retainers will be quoted on a custom basis after discovery, so prospective clients should plan to speak with their sales team for an exact proposal.

What are the main features of The Pedowitz Group?

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Key capabilities of The Pedowitz Group include revenue marketing and RevOps strategy, marketing operations and lead management design, account-based marketing programs, demand generation strategy and execution, and martech stack optimization. The firm has deep expertise in marketing automation and CRM platforms such as Salesforce, HubSpot, Marketo, Eloqua, and Salesforce Marketing Cloud, and offers major migration services between these systems. It also provides AI strategy and AI agents for revenue teams (via its R.A.I.N. framework), analytics and attribution, creative and content services, and ongoing managed services and training.

Who are The Pedowitz Group's main competitors?

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The Pedowitz Group's main competitors are other specialized RevOps and marketing operations consultancies and agencies. Notable alternatives include Winning by Design (revenue architecture and sales-led growth), Etumos (marketing operations and demand generation), RevPartners (RevOps services and HubSpot-focused transformation), and Go Nimbly (RevOps consulting). Depending on needs, some buyers also compare TPG to larger digital consultancies and system integrators that offer martech and CRM services.

Is The Pedowitz Group good for small businesses?

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The Pedowitz Group can be a strong partner for smaller but fast-growing B2B companies that have at least moderate marketing budgets, complex sales cycles, and a real need to modernize their martech stack - particularly those migrating to or scaling on HubSpot. However, its premium consulting rates and minimum engagement sizes mean it may be more than many very small businesses or early-stage startups need. Organizations looking only for a low-cost tool, basic email marketing help, or highly tactical one-off services may find better fit with smaller agencies or self-service software instead.

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