Triblio is a B2B account-based marketing (ABM) platform that helps marketing and sales teams identify, prioritize, and engage high‑value accounts using a combination of first‑ and third‑party intent data, account identification, and multi‑channel orchestration. Founded in 2013 in Reston, Virginia by former Eloqua executives, the company set out to make sophisticated account‑based programs accessible to mid‑market and growth‑stage enterprises by combining advertising, web personalization, and sales activation in a single platform.
The product evolved from its origins in content marketing and personalization into a full ABM orchestration suite. Core capabilities now include anonymous account identification, multi‑source intent signals, AI‑powered purchase intent scoring (Smart Score), dynamic audience building, IP- and contact‑based display advertising, account‑level website personalization, and 1:1 Smart Pages that sales teams can use to curate buying experiences. Triblio also offers sales activation modules and CRM-embedded ABM analytics that surface account activity and intent data directly inside systems like Salesforce and SugarCRM.
Triblio has gone through several strategic ownership milestones. In 2014 it raised seed funding led by Longworth Venture Partners and Kepha Partners to build out its content and ABM capabilities. In 2018, Liferay acquired a controlling interest in Triblio to pair ABM with its digital experience platform. In June 2020, IDG Communications (now Foundry) acquired Triblio outright and began weaving the platform together with its global media brands, KickFire, LeadSift, and other martech acquisitions to create an integrated media, intent data, and ABM stack. In 2022, IDG rebranded as Foundry, positioning Triblio as the company’s core account‑based marketing software.
Today, Triblio is marketed as Foundry ABM, Foundry’s account-based marketing and orchestration platform. It is positioned as a strong choice for B2B technology and services companies that want to activate Foundry’s proprietary intent data and media audiences, while still running their own coordinated advertising, web, and sales campaigns. Gartner has recognized Triblio as a Niche Player in the Magic Quadrant for Account‑Based Marketing Platforms, particularly noting its strengths in orchestration, intent data, and sales activation for mid‑market and upper‑mid‑market firms.
