Twilio Lookup

Intelligent authentication so smooth, users will think they skipped a step.

Email & Phone Validation
★★★★☆ 4.2
2008 Founded
5001-10000 Employees
300,000+ Customers
San Francisco, California, United States Headquarters

Quick Facts

✓ Free Trial
Website
twilio.com →
Starting Price
0.01
Pricing Model
usage-based
Free Trial
unknown days
Company Type
public

About Twilio Lookup

Twilio Lookup is a specialized phone number intelligence and validation API from Twilio, Inc., a public cloud communications platform headquartered in San Francisco, California. It allows developers and risk teams to verify and enrich phone numbers in real time, improving message deliverability, user verification, and fraud detection across global customer bases. en.wikipedia.org

Twilio as a company was founded in 2008 and pioneered the Communications Platform as a Service (CPaaS) model, offering programmable SMS, voice, email, and customer data tools through APIs. Over time it has grown into a broad customer engagement platform used by hundreds of thousands of brands and millions of developers, including many Fortune 500 enterprises, for high-volume, mission‑critical communications. en.wikipedia.org

Lookup focuses specifically on phone number data quality, routing, and risk. With a single API, it can normalize and validate numbers, determine line type (mobile, landline, VoIP, toll‑free, etc.), check carrier and line status, pull caller name where available, and provide advanced risk signals such as reassigned‑number risk, SIM swap, call forwarding, and SMS Pumping Risk Score. These capabilities are exposed as modular data packages like Formatting and Validation, Line Type Intelligence, Identity Match, Reassigned Number, Line Status, Caller Name, SIM Swap, Call Forwarding, and SMS Pumping Risk Score. twilio.com

Positioned at the intersection of communications and fraud prevention, Twilio Lookup is often paired with Twilio Verify, Messaging, and Voice to build adaptive authentication flows and protect against fake accounts, bot activity, and traffic‑pumping schemes. Companies such as Reddit, Resy, Tradier, Persona, and Choco rely on Lookup signals to validate user phone numbers, reduce fraud losses, and optimize messaging costs, helping Twilio maintain a leading position among global CPaaS and identity‑verification vendors. customers.twilio.com

Key Features

Phone number formatting & validation - Normalizes phone numbers into E.164 and national formats and validates basic structure to reduce undeliverable SMS and calls. twilio.com

Line Type Intelligence - Identifies whether a number is mobile, landline, fixed VoIP, non-fixed VoIP, toll-free, and more to filter risky or non-SMS-capable numbers. twilio.com

Carrier & line status lookup - Returns carrier data and whether a line is active or reachable so teams can avoid sending traffic to inactive or unreachable numbers. twilio.com

Identity Match - Confirms that user-provided identity attributes (such as name and address) match authoritative data for a given phone number to prevent bots and synthetic identities. twilio.com

Caller Name (CNAM) - Retrieves the verified business or person name associated with U.S. numbers to personalize inbound call flows and improve trust. twilio.com

Reassigned Number Risk - Indicates whether a number has been reassigned since a user's last consent date to help avoid TCPA violations and reach the right party. twilio.com

SIM Swap detection - Detects recent SIM changes that may indicate account takeover risk, enabling step-up verification before sending OTPs. twilio.com

Call forwarding status - Exposes whether a mobile number is currently forwarded, helping flag at-risk numbers during high-risk transactions (UK-only feature). twilio.com

SMS Pumping Risk Score - Uses machine-learning risk scoring to flag numbers associated with SMS pumping fraud so you can block or challenge suspicious traffic. twilio.com

Phone number risk & fraud signals - Enriches fraud models with risk scores and attributes, enabling adaptive friction and better fraud catch rates across the customer journey. twilio.com

Global coverage via Twilio supernetwork - Leverages Twilio's carrier network and infrastructure to provide consistent number intelligence across many countries. twilio.com

Tight integration with Verify, Messaging, and Voice - Shares risk and deliverability data with Twilio Verify OTP flows, SMS, WhatsApp, and Voice APIs for end-to-end authentication and communication workflows. twilio.com

Developer-friendly REST API & SDKs - Simple HTTPS API with official helper libraries in major languages and extensive documentation, code samples, and quickstarts. twilio.com

Enterprise-grade reliability & SLA - Covered under Twilio's 99.95%+ API SLA (99.99% with Enterprise Edition) for high-availability authentication and fraud-decisioning use cases. twilio.com

Pros & Cons

👍 Pros

  • Powerful, flexible APIs that make it easy for developers to embed SMS, voice, email, and verification into existing applications. g2.com
  • Extensive, well-structured documentation and SDKs that reduce integration time and help teams debug issues quickly. twilio.com
  • Supports omnichannel communications with global reach and generally high deliverability for messaging and voice. twilio.com
  • Highly scalable, usage-based platform that works for small projects up through large enterprise deployments, with strong ROI when volumes are optimized. g2.com
  • Broad ecosystem of integrations and partner solutions (e.g., Salesforce, HubSpot, Zendesk, Shopify, Segment) that make it easier to embed Twilio in existing stacks. g2.com

👎 Cons

  • Pricing can become expensive and hard to predict at scale, with different rates per channel, geography, and feature. g2.com
  • Customer support and account verification/onboarding are frequently described as slow, opaque, or inconsistent for smaller customers unless they purchase higher-tier support. g2.com
  • Console UI, compliance requirements, and campaign/A2P configuration can feel complex, leading to a steeper learning curve for non-technical teams. capterra.com

User Reviews

G2
4.2
★★★★☆
Capterra
4.4
★★★★☆
TrustRadius
7.7
★★★★★

Integrations

Salesforce (Twilio for Salesforce managed package and AppExchange app). <a href="https://www.twilio.com/docs/salesforce/install?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">twilio.com</a> HubSpot (Twilio SMS by Octopods and other marketplace integrations). <a href="https://ecosystem.hubspot.com/no/marketplace/apps/twilio-sms?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">ecosystem.hubspot.com</a> Zendesk (native use of Twilio Voice plus SMS integrations and tutorials). <a href="https://www.zendesk.com/customer/twilio/?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">zendesk.com</a> Shopify (multiple SMS apps that connect stores to Twilio). <a href="https://apps.shopify.com/twilio-app?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">apps.shopify.com</a> Microsoft Teams. <a href="https://www.g2.com/products/twilio/reviews?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">g2.com</a> Slack. <a href="https://www.g2.com/products/twilio/reviews?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">g2.com</a> n8n (workflow automation). <a href="https://www.g2.com/products/twilio/reviews?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">g2.com</a> PlusThis (marketing automation and Keap/Infusionsoft connector). <a href="https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">capterra.com</a> Zapier (prebuilt connectors for Salesforce, HubSpot, Shopify, Zendesk, and many others). <a href="https://zapier.com/apps/twilio/integrations/zendesk?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">zapier.com</a> Keap / Infusionsoft (via PlusThis SMS integration powered by Twilio). <a href="https://www.trustradius.com/products/twilio/reviews/all?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">trustradius.com</a> Twilio Verify (shared phone intelligence, SIM swap, and fraud guard). <a href="https://www.twilio.com/docs/verify/api/verification?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">twilio.com</a> Twilio Messaging (Programmable SMS/MMS and WhatsApp). <a href="https://customers.twilio.com/en-us/resy?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">customers.twilio.com</a> Twilio Voice (Programmable Voice and SIP trunking). <a href="https://www.twilio.com/en-us/pricing.Transactional?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">twilio.com</a> Twilio Segment CDP (Twilio Event Streams and Segment sources/destinations). <a href="https://www.twilio.com/docs/events/segment-quickstart?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">twilio.com</a> AWS (Amazon Redshift via Twilio Segment Linked Audiences integration). <a href="https://investors.twilio.com/news-releases/news-release-details/twilio-segment-expands-integration-aws-empowering-mutual/?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">investors.twilio.com</a> Custom in-app integrations for customers such as Reddit, Resy, Tradier, Persona, and Choco that embed Lookup into their own platforms. <a href="https://customers.twilio.com/en-us/reddit?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">customers.twilio.com</a>

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Financial Services Fintech Ecommerce Marketplaces

Use Cases

Account signup and login phone verification Fraud and bot prevention for new account creation KYC and identity verification workflows Two-factor and stepu2011up authentication using phone intelligence Messaging deliverability optimization and list hygiene TCPA and consent risk mitigation via reassignedu2011number checks

FAQ

What is Twilio Lookup?

+

Twilio Lookup is a phone number intelligence and validation API that lets you normalize and validate phone numbers, identify line type and carrier, and access advanced risk and identity signals such as SIM swap, reassigned number risk, SMS Pumping Risk Score, Identity Match, and Caller Name. It is designed to improve message deliverability, strengthen authentication flows, and reduce fraud by enriching phone numbers with authoritative, real-time data. twilio.com

How much does Twilio Lookup cost?

+

Twilio Lookup uses usage-based, pay-as-you-go pricing. Basic formatting and validation are free, while premium signals are billed per request - for example, Caller Name starts around $0.01 per request, Identity Match around $0.10 per request, Line Type Intelligence around $0.008 per request, and Reassigned Number and Line Status are available on tiered volume pricing. SMS Pumping Risk Score is billed per request outside North America, and SIM Swap/Call Forwarding use custom pricing. Discounts and committed-use deals are available through Twilio sales. twilio.com

What are the main features of Twilio Lookup?

+

Key features of Twilio Lookup include phone number formatting and validation, Line Type Intelligence, carrier and line status lookup, Caller Name (CNAM), Identity Match, Reassigned Number Risk, SIM Swap detection, Call Forwarding status, and SMS Pumping Risk Score. All of these are exposed through a single REST API and can be combined with Twilio Verify, Messaging, and Voice to power risk-based authentication, KYC, and deliverability optimization. twilio.com

Who are Twilio Lookup's main competitors?

+

Twilio Lookup competes with both standalone phone validation and identity APIs and broader CPaaS vendors. Common alternatives include Telesign, Vonage Communications APIs (formerly Nexmo), Sinch, Plivo, and specialized number-validation APIs like NumVerify. Buyers often evaluate them on data depth, global coverage, pricing, integration effort, and how well they plug into existing messaging and fraud-prevention stacks.

Is Twilio Lookup good for small businesses?

+

Twilio Lookup can work well for small businesses and startups that have developers and need reliable phone validation and fraud signals without committing to contracts or minimums, thanks to its pay-as-you-go model and free basic validation. However, the platform and console are developer-oriented, and some smaller, non-technical teams may find the configuration and pricing complexity challenging compared with simpler, no-code validation tools. twilio.com

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