Usermaven is an AI-powered analytics and attribution platform that combines website analytics, product analytics and multi-touch marketing attribution in a single tool. Built for marketers, product teams, founders and agencies, it focuses on clarity and usability rather than complex query builders or cluttered dashboards. With automatic event capture, pre-built reports for SaaS and ecommerce, and Maven AI to surface insights, Usermaven helps teams move from raw data to decisions quickly.
Founded in 2021, Usermaven Inc. is a Delaware-based startup that positions itself as a privacy-first alternative to tools like Google Analytics 4, Mixpanel and Amplitude. The platform uses first-party, cookieless tracking hosted in the EU, combined with white-labeled tracking pixels to bypass ad blockers while staying compliant with GDPR and CCPA. This gives customers highly accurate traffic and conversion data without relying on invasive cookies or third‑party scripts.
The product unifies data from websites, in-app product usage, CRM systems and advertising platforms such as Google Ads, Meta Ads, Microsoft Ads and LinkedIn Ads. Features like multi-touch attribution with seven models, funnels and user journeys, a contacts hub with user and account profiles, retention and cohort analysis, and customizable dashboards are designed to give a complete view of the customer journey from first touch to revenue and beyond. Identity resolution stitches anonymous sessions to known users once they sign up, enabling true lifecycle analytics.
Usermaven is largely bootstrapped and optimized for small and mid-sized digital businesses that want sophisticated analytics without hiring a data team. Its pricing, ease of implementation and strong ratings on G2 and Capterra reflect growing adoption among agencies, SaaS startups and other privacy-conscious organizations that are outgrowing basic pageview analytics but find enterprise BI suites too heavy or expensive.