Visual Visitor is a B2B sales intelligence and intent data platform that helps companies and agencies identify who is visiting their website, what those visitors are interested in, and when they are most likely to buy. Instead of relying only on IP-based company lookups, Visual Visitor focuses on consent-based, person-level identification, providing first name, last name, email, and dozens of behavioral and firmographic attributes for each identified visitor.
The platform is built around several core modules: WebID +Person for consumer and person-level website identification, WebID +Employee for identifying B2B buyers and remote workers at the individual level, a large B2B contact database ('Who to Contact') with hundreds of millions of profiles, and buyer intent data ('Who’s Shopping') sourced from web-wide keyword and competitor engagement signals. On top of this data layer, Visual Visitor offers AI Sales Rep, which automatically nurtures engaged visitors with personalized, on-brand email sequences, and AI Sales Coach, which analyzes a prospect’s personality and communication style to give sales reps a "cheat sheet" before calls and meetings.
Visual Visitor’s infrastructure and data assets are designed for scale: the company reports 700M+ global contacts, tens of millions of email addresses and phone numbers, and 50M+ companies in its database, along with 40+ attributes per identified person. The platform integrates with popular CRMs, email service providers, CMS and eCommerce platforms, and advertising tools via native connectors, webhooks, and Zapier, and can be white-labeled so agencies can resell the technology under their own brand.
Founded in 2009 by brothers Rick and Kevin Batchelor, Visual Visitor is privately held and operates from Alpharetta, Georgia and Jacksonville, Florida. The company is bootstrapped (no outside funding reported), serves more than 3,000 customers and white-label resellers worldwide, and debuted on the 2025 Inc. 5000 list. Its market position is as a high-ROI, SMB- and mid-market-friendly alternative to large data vendors, combining person-level website identification, intent signals, and AI-driven sales automation in a single, comparatively affordable platform.
