VSA Prospecting (often referenced as VSA, Inc.) is a nationally recognized B2B call center that has specialized in lead generation, appointment setting, and customer service since 2001. Founded by Wharton MBA and former corporate consultant Valerie Schlitt in the family room of her Haddon Township, New Jersey home, VSA has grown from a small cold-calling shop into one of the more sophisticated outbound and inbound contact center firms serving North American and global clients. The company positions itself as an extension of clients’ sales, marketing, and customer service teams rather than a generic call center vendor.
Over more than two decades, VSA has built particular depth in regulated and complex industries such as healthcare, education, manufacturing and logistics, technology/SaaS, and the public sector. Its teams of Business Development Representatives (BDRs) and customer service agents focus on reaching hard‑to‑access decision makers, qualifying opportunities through structured conversations, and booking high-quality sales appointments, demos, and consultations that directly feed client pipelines. The firm also runs inbound programs ranging from Tier 1 helpdesks and benefits hotlines to IVR-enabled customer service queues, as well as specialized offerings like incident reporting and contact tracing.
The company emphasizes data-driven, ROI-positive program design. Engagements typically include custom list building or enhancement, script and email content development, rigorous onboarding, and ongoing optimization guided by detailed reporting. VSA reports having designed programs for over 1,000 clients, made more than 4.3 million calls, set over 50,000 sales appointments, and helped clients close more than $150 million in new business. Its growth has been recognized repeatedly, including multiple years on the Philadelphia Business Journal’s Soaring 76 list of fastest-growing companies and Inc. Magazine’s regional Inc. 5000 lists.
In January 2025, VSA Prospecting’s lead generation and appointment setting business was acquired by SalesRoads, a leading B2B sales outsourcing firm, while VSA retained its traditional customer service and contact center clients. Today, under the VSA Prospecting brand, the organization continues to deliver customized inbound and outbound programs, particularly for organizations that need compliant, U.S.-based agents and omnichannel contact center capability but do not want to build those capabilities in-house.
