Winning by Design

Architecting growth for recurring revenue teams with a proven path from diagnostic to impact. winningbydesign.com

CS & Support Consulting
★★★★★ 4.8
2012 Founded
101-250 Employees
600+ Customers
Menlo Park, CA, United States Headquarters
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Quick Facts

Website
winningbydesign.com →
Starting Price
1500
Pricing Model
per-user
Company Type
private
Social
LinkedIn Twitter/X

About Winning by Design

Winning by Design (WbD) is a global B2B revenue consulting and training company that works with SaaS and other recurring revenue organizations to design, build, and optimize their go-to-market systems for sustainable growth. Combining the experience of operators from high-growth companies with data-driven methodologies, WbD focuses on helping sales, marketing, and customer success teams align around a unified operating model and shared language. Its work is anchored in recurring revenue math and customer-centric frameworks such as the SPICED methodology and the Bowtie Data Model, which it publishes openly. businesswire.com

Founded in 2012 and headquartered in Menlo Park, California, with a fully remote global team, Winning by Design has served hundreds of recurring revenue organizations worldwide, including Uber Eats, DocuSign, MURAL, OwnBackup, Adobe, Hewlett Packard Enterprise, Gainsight, and Zenefits. The company frequently cites that it works with hundreds of leading organizations and a significant share of public SaaS companies, and independent directories estimate its team at around 100–150 employees. businesswire.com

WbD’s offerings span three core motions: Diagnose, Design, and Deploy. Diagnose services include go-to-market diagnostics and CXO growth guidance to benchmark current performance and identify growth levers across the full customer lifecycle. Design programs embed standardized revenue architecture over multi‑month engagements using the Bowtie Data Model, SPICED operating model, and GTM process design. Deploy services convert strategy into frontline execution through ICP and ABM design, sales-ready messaging, playbooks, workshops, and role-based training. winningbydesign.com

A major pillar of Winning by Design is its Revenue Academy, which offers cohort-based training for individual contributors and leaders across sales, customer success, and revenue operations. Courses such as Prospecting for Impact, Selling for Impact, Customer Success for Impact, Account Management for Growth, Managing for Impact, Revenue Architecture, and Growth Architecture are delivered live online with blueprints, activities, and certifications issued via Accredible. The firm complements these programs with extensive open-source content, including research, blueprints, books, videos, and events like its Impact Summit series, positioning it as both a practitioner and thought leader in modern recurring revenue growth. winningbydesign.com

Key Features

Revenue architecture diagnostics - structured go-to-market assessments to benchmark performance and identify growth levers across the full Bowtie funnel. winningbydesign.com

SPICED operating model - a customer-first methodology that unifies sales, marketing, and customer success around shared stages, language, and metrics. winningbydesign.com

Bowtie Data Model - standardized recurring revenue data schema and KPIs to measure and optimize every stage from acquisition through expansion and renewal. winningbydesign.com

GTM process design - end-to-end design and documentation of sales, CS, and marketing processes tailored to motions such as inbound, outbound, product-led, and partner-led growth. winningbydesign.com

Revenue Academy training - live, cohort-based courses for SDRs, AEs, CSMs, account managers, and frontline managers focused on recurring revenue skills and play execution. winningbydesign.com

Customer Success for Impact & CS operating model - training and operating frameworks that help CS teams drive NRR, expansion, and retention across the customer lifecycle. businesswire.com

Account Management for Growth - methodologies and playbooks for renewals, expansion, multi-threading, and driving value realization in existing accounts. winningbydesign.com

Prospecting and selling courses - programs such as Prospecting for Impact and Selling for Impact that cover pipeline generation, discovery, and deal execution using data-driven blueprints. winningbydesign.com

Manager and leadership programs - courses like Managing for Impact, Revenue Architecture, Essentials in Revenue Architecture, and Growth Architecture designed for revenue leaders. winningbydesign.com

Custom playbooks, ICP and ABM design - consulting to define ideal customer profiles, account-based strategies, and detailed messaging and cadence playbooks aligned to the Bowtie model. winningbydesign.com

Enablement accelerators and activation services - integration of frameworks into CRM, call analytics, sales engagement, CS platforms, and LMS to ensure methodologies are embedded in daily workflows. winningbydesign.com

Growth advisory and CXO guidance - ongoing executive advisory for CROs and growth leaders, including diagnostics, portfolio programs for PE/VC firms, and board-ready insights. winningbydesign.com

On-demand research and content library - open-source blueprints, books, videos, research reports, and newsletters that codify best practices in recurring revenue growth. winningbydesign.com

AI and data-driven GTM insights - research and experiments on AI-native growth architecture, including AI SDR initiatives and AI's role across the Bowtie, shared via reports and events. winningbydesign.com

Pros & Cons

👍 Pros

  • Highly knowledgeable, experienced trainers who make complex recurring revenue concepts practical and easy to apply. g2.com
  • Engaging, interactive sessions with small cohorts that encourage participation, discussion, and peer learning.
  • Actionable, repeatable frameworks and blueprints grounded in recurring revenue math rather than generic sales tips.
  • Customer-first SPICED methodology and Bowtie model that unify sales, marketing, and customer success around a common language.
  • High-quality training materials, activities, and templates that can be implemented immediately in day-to-day workflows.

👎 Cons

  • Sessions can be long and intensive, with some reviewers mentioning time management and overall session length as challenges. g2.com
  • Scheduling can be difficult for certain regions and time zones, with occasional clashes with local public holidays noted by reviewers.
  • Some participants would like more AI-focused content and clearer career-transition or job-placement support for individuals entering SaaS CS or sales roles.

User Reviews

G2
4.8
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce Membrain Gong Chorus Outreach Salesloft Gainsight Totango Fathom Grain Momentum.io Seismic Tiled Accredible Arlo Zoom Slack YouTube

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Software Professional Services Education

Use Cases

Designing and standardizing revenue architecture and GTM processes across the Bowtie funnel Training sales and customer success teams on recurring revenue methodologies and skills Improving net revenue retention through customer success playbooks and CS operating models Scaling onboarding and ramp for new GTM hires via structured Revenue Academy programs

FAQ

What is Winning by Design?

+

Winning by Design is a global B2B revenue consulting and training company that helps SaaS and other recurring revenue organizations architect sustainable growth. It combines scientific frameworks such as SPICED and the Bowtie Data Model with hands-on consulting, playbook design, and role-based training for sales, marketing, and customer success teams. businesswire.com

How much does Winning by Design cost?

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Winning by Design pricing varies by program and scope. Public Revenue Academy courses for individual contributors start at approximately $1,500 per person per course, while manager and facilitator programs start around $2,500 per person. Larger design, diagnostic, and deployment engagements for companies are scoped and priced custom, so prospective clients should contact Winning by Design for an exact quote. winningbydesign.com

What are the main features of Winning by Design?

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Key capabilities include go-to-market diagnostics, revenue architecture and process design, the SPICED operating model and Bowtie Data Model, the multi-course Revenue Academy for GTM roles, customer success operating models, custom playbooks and ABM/ICP design, activation services that integrate frameworks into tools like Salesforce, Gong, Outreach, Gainsight, and Totango, and extensive open-source research, blueprints, and videos. winningbydesign.com

Who are Winning by Design's main competitors?

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Winning by Design's primary competitors include other revenue and sales training providers focused on B2B selling, such as SuccessCOACHING, JB Sales, Skaled, and SalesHood. Depending on the use case, buyers may also compare it with broader sales training firms and consulting companies that offer sales effectiveness or customer success enablement services. g2.com

Is Winning by Design good for small businesses?

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Winning by Design can be a strong fit for small and mid-sized SaaS or subscription businesses that are ready to invest in building a scalable revenue architecture and want expert guidance and training to support growth. However, very small teams or organizations seeking a low-cost, self-paced course without broader process change may find its consulting-led, cohort-based model more than they need. In those cases, lighter-weight online training alternatives might be more appropriate. businesswire.com

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