Wipro Digital is the digital business unit of Wipro Limited, an Indian multinational technology services and consulting company headquartered in Bengaluru, India. It focuses on customer‑centered digital and business transformation, working at the intersection of strategy, design, and technology to derive insight, shape interactions, drive integration, and unlock innovation for global brands. The team applies Customer Journey Engineering to create end‑to‑end experiences across channels at scale. wipro.com
Wipro created Wipro Digital in 2014 as its design and mobility services division, reflecting a broader pivot toward digital transformation offerings. en.wikipedia.org The unit has expanded its capabilities through acquisitions of leading design and experience firms including Designit in 2015, Cooper in 2017, and customer‑experience agency Rational Interaction in 2020, strengthening its strategic design, UX, and marketing‑experience capabilities in North America and Europe. wipro.com
Today, Wipro Digital delivers a broad portfolio of services spanning digital strategy and transformation consulting, connected customer experience, digital operations and automation, data and analytics, cloud and platform engineering, and domain‑specific solutions. Its Digital Experience Platform (DXP) is offered “as a service” to orchestrate personalized experiences, commerce, content, and automation across channels, powered by NLP, machine learning, AI, big data, and predictive analytics. Cognitive Content Automation further applies AI, NLP, and computer vision to streamline content‑ and document‑heavy workflows. wipro.com Wipro Digital also leads complex commerce modernization programs, enabling composable, AI‑first, omnichannel commerce for enterprises in retail, manufacturing, technology, and healthcare. wipro.com
A key differentiator for Wipro Digital is its deep partner ecosystem and engineering depth. Wipro is a Premier Consulting Partner for AWS, a top‑tier partner for Microsoft Azure and Google Cloud, a RISE with SAP validated partner, a Salesforce Summit Partner, and a platinum Adobe partner, among others. wipro.com It combines these alliances with proprietary platforms such as Wipro HOLMES, Wipro ai360/WeGA, and the Wipro Digital Experience Platform, as well as mainframe and application‑modernization accelerators that use automated code analysis and AI‑driven migration frameworks. in-com.com As part of Wipro’s consulting‑led, AI‑powered strategy, Wipro Digital plays a central role in large, multi‑year transformation programs across banking, capital markets, insurance, manufacturing, energy, consumer, and public‑sector clients, with Wipro overall serving roughly 1,450–1,500 clients worldwide. wipro.com
