Woodpecker.co S.A. is a Polish SaaS company focused on helping B2B organizations acquire customers through cold email and multichannel outbound. Its flagship product, Woodpecker, combines email sequencing, LinkedIn steps, deliverability automation, and list validation in a single web-based platform. The tool is designed to send one‑to‑one style messages at scale while protecting domain reputation with features like warm‑up, inbox rotation, and adaptive sending.
Founded in 2015 in Wroclaw, Poland, Woodpecker initially emerged from an internal tool built to automate follow‑up emails. After validating market demand, the founders raised pre‑seed and seed funding (including a disclosed 1M PLN investment from Xevin Lab) and evolved Woodpecker into a full-featured cold email automation product. Over time, the company expanded its offering with an agency panel, built‑in B2B Lead Finder, and infrastructure add‑ons such as domains, inboxes, and dedicated sending servers.
Today, Woodpecker targets sales teams, lead generation agencies, recruiters, and B2B business owners who need predictable pipeline from outbound. Its product emphasizes deliverability and safety: real‑time catch‑all verification (powered by Bouncer), integrated warm‑up (via Mailivery), a Deliverability Monitor, and domain audit tools help keep campaigns out of spam folders. Meanwhile, AI-assisted personalization, conditional workflows, multichannel steps (email, calls, LinkedIn), and detailed reporting allow teams to run sophisticated campaigns without sacrificing a human tone.
Woodpecker has grown into a public company listed on the Warsaw Stock Exchange under the ticker WPR. With a team of roughly 90 employees and more than 15,000 professionals using the platform across 100+ countries, it occupies a strong niche in the broader sales engagement market: more specialized and deliverability‑focused than general-purpose CRMs and sales engagement suites, yet easier to adopt than custom-built outreach stacks.
