Yesware is a sales engagement and productivity platform designed to live directly inside the tools salespeople already use every day: Gmail and Outlook. By adding tracking, automation, and analytics to the inbox, it helps revenue teams identify engaged prospects, personalize outreach at scale, and follow up at the right time to close more deals.
The platform was founded in 2010 in Boston to remove friction from sales communication and make it easier for reps to know what happens after they hit send. Core capabilities include email and attachment tracking, multi-channel campaigns, meeting scheduling, email templates, a built-in B2B contact database (Prospector), and robust Salesforce integration. These features combine to give sellers real-time insight into buyer engagement and a repeatable process for pipeline generation.
Over the years, millions of sellers at companies like Monday.com, Yelp, Acquia, Experian, EverTrue, and Teach For America have used Yesware to improve reply rates and streamline their workflows. The product emphasizes ease of use and fast time to value: individual reps can install the Chrome extension or Outlook add-in in minutes, with no heavy IT implementation, and start tracking emails and scheduling meetings immediately.
In October 2022, Yesware was acquired by Vendasta, an AI-powered platform serving SMBs through a global partner network. As a Vendasta company, Yesware continues to focus on inbox-first sales engagement while benefiting from Vendasta’s broader ecosystem and investment in AI, data enrichment, and marketplace distribution. Today, more than 6,000 companies use Yesware to power repeatable, email-driven sales processes across SMB, mid-market, and selected enterprise teams.
