ZoomInfo Technologies Inc. is a public B2B data and software company that provides a comprehensive go-to-market (GTM) intelligence and engagement platform for sales, marketing, operations, and recruiting professionals. Founded in 2007 (originally as DiscoverOrg) and headquartered in Vancouver, Washington, ZoomInfo has grown into one of the most widely used sales intelligence platforms, serving tens of thousands of companies worldwide. Its core value proposition is to help organizations find, acquire, and grow customers faster using accurate data, rich insights, and AI-powered workflows.
The company’s platform is built around its Revenue Operating System (RevOS), which includes dedicated product suites such as SalesOS, MarketingOS, OperationsOS, and Talent solutions. ZoomInfo’s data cloud spans company profiles, firmographics, technographics, contact details (including direct dials and verified emails), org charts, buying committees, and behavioral signals like intent data and website visitor activity. On top of this data, ZoomInfo layers advanced search, account scoring, enrichment, workflows, and AI capabilities through products like ZoomInfo Copilot and GTM Workspace.
ZoomInfo differentiates itself with a very large, frequently refreshed B2B database, deep coverage of North American businesses, and strong integrations with systems like Salesforce, HubSpot, Microsoft Dynamics 365, Outreach, Salesloft, and many others. Customers use the platform for targeted prospecting, account-based marketing, lead enrichment, territory planning, recruitment, and data hygiene. Over the years, ZoomInfo has expanded its capabilities through both organic product development and acquisitions (e.g., Chorus.ai, RingLead, NeverBounce, Datanyze), positioning itself as a full-funnel GTM platform rather than a standalone data provider.
As a public company traded on the Nasdaq under the ticker GTM, ZoomInfo invests heavily in data quality, privacy, and security, holding certifications such as ISO 27001, ISO 27701, and SOC 2 Type II, along with GDPR and CCPA validations. At the same time, the platform is generally regarded as premium-priced and contract-driven, making it best suited for teams that can fully leverage its breadth of data and automation features rather than very small or infrequent users.
