ZoomInfo

Unlock Insights. Engage Customers. Win Faster.

Sales Intelligence & Data
★★★★☆ 4.2
2007 Founded
1001-5000 Employees
35,000+ Customers
Vancouver, Washington, United States Headquarters
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Quick Facts

✓ Free Trial
Website
zoominfo.com →
Starting Price
14995
Pricing Model
tiered
Free Trial
14 days
Company Type
public
Social
LinkedIn Twitter/X

About ZoomInfo

ZoomInfo Technologies Inc. is a public B2B data and software company that provides a comprehensive go-to-market (GTM) intelligence and engagement platform for sales, marketing, operations, and recruiting professionals. Founded in 2007 (originally as DiscoverOrg) and headquartered in Vancouver, Washington, ZoomInfo has grown into one of the most widely used sales intelligence platforms, serving tens of thousands of companies worldwide. Its core value proposition is to help organizations find, acquire, and grow customers faster using accurate data, rich insights, and AI-powered workflows.

The company’s platform is built around its Revenue Operating System (RevOS), which includes dedicated product suites such as SalesOS, MarketingOS, OperationsOS, and Talent solutions. ZoomInfo’s data cloud spans company profiles, firmographics, technographics, contact details (including direct dials and verified emails), org charts, buying committees, and behavioral signals like intent data and website visitor activity. On top of this data, ZoomInfo layers advanced search, account scoring, enrichment, workflows, and AI capabilities through products like ZoomInfo Copilot and GTM Workspace.

ZoomInfo differentiates itself with a very large, frequently refreshed B2B database, deep coverage of North American businesses, and strong integrations with systems like Salesforce, HubSpot, Microsoft Dynamics 365, Outreach, Salesloft, and many others. Customers use the platform for targeted prospecting, account-based marketing, lead enrichment, territory planning, recruitment, and data hygiene. Over the years, ZoomInfo has expanded its capabilities through both organic product development and acquisitions (e.g., Chorus.ai, RingLead, NeverBounce, Datanyze), positioning itself as a full-funnel GTM platform rather than a standalone data provider.

As a public company traded on the Nasdaq under the ticker GTM, ZoomInfo invests heavily in data quality, privacy, and security, holding certifications such as ISO 27001, ISO 27701, and SOC 2 Type II, along with GDPR and CCPA validations. At the same time, the platform is generally regarded as premium-priced and contract-driven, making it best suited for teams that can fully leverage its breadth of data and automation features rather than very small or infrequent users.

Key Features

Global B2B contact and company database - access millions of company profiles, firmographics, and decision-maker contacts with direct dials and verified business emails.

Advanced search and segmentation - build highly targeted lists using 300+ filters including role, seniority, industry, company size, revenue, technology stack, and intent topics.

Buyer intent data - identify in-market accounts based on online research behavior and content consumption aligned to your solutions, to prioritize outreach timing.

WebSights website visitor tracking - deanonymize website traffic to see which companies are visiting your site, what pages they view, and how often they return.

Scoops and news alerts - receive human-curated signals such as leadership changes, funding events, initiatives, and projects to trigger timely sales plays.

AI-powered Copilot - use AI to score and prioritize accounts, summarize key signals, recommend next best actions, and generate tailored outreach messaging.

Data enrichment and hygiene - automatically clean and enrich CRM and MAP records with updated company and contact attributes to reduce bounces and duplicate records.

Org charts and buying committee mapping - visualize reporting structures, identify influencers and decision makers, and map complete buying groups at target accounts.

Workflow automation - orchestrate multi-step plays that update CRM fields, trigger sequences, and notify reps based on account changes, intent signals, or engagement thresholds.

Chrome extension - surface ZoomInfo data directly on LinkedIn and company websites, and push contacts to CRM and engagement tools without leaving the browser.

Native CRM and MAP integrations - sync data bi-directionally with Salesforce, HubSpot, Microsoft Dynamics 365, and other systems to keep records current.

Sales engagement capabilities - support outbound motions with list building, email templates, dialer integrations, and cadence tools (depending on package).

Territory and account planning - segment accounts by ICP fit, territory, and potential value to align coverage and prioritize rep focus.

Recruiting and talent intelligence - identify and contact candidates based on title, skills, company history, and location via Talent/Recruiting modules.

Analytics and reporting - monitor list performance, intent coverage, data usage, and pipeline influence from ZoomInfo-driven campaigns.

Pros & Cons

👍 Pros

  • Very large and frequently refreshed B2B database with strong coverage of North American companies and decision-makers.
  • Accurate direct dials and business email addresses for many mid-market and enterprise contacts, making it easier to reach buyers.
  • Powerful advanced search and filtering that allows precise segmentation by firmographics, technographics, job function, seniority, and intent.
  • Tight integrations with Salesforce, HubSpot, Outreach, Salesloft, and other tools, plus a Chrome extension and mobile apps that bring data into existing workflows.
  • Rich sales intelligence including intent signals, WebSights website visitor tracking, Scoops, and org charts that help prioritize and personalize outreach.

👎 Cons

  • Pricing is high and typically tied to annual contracts, which many small businesses and individuals find cost-prohibitive.
  • Data accuracy can be inconsistent for international regions and niche industries, with some outdated or incorrect contact information.
  • The platform can feel complex and overwhelming, with a learning curve for newer or smaller teams, and some users report frustrating support and contract experiences.

User Reviews

G2
4.5
★★★★★
Capterra
4.1
★★★★☆
TrustRadius
8.2
★★★★★

Integrations

Salesforce Sales Cloud Salesforce Platform Salesforce Marketing Cloud Account Engagement HubSpot Marketing Hub HubSpot Sales Hub HubSpot Service Hub Microsoft Dynamics 365 Sales Microsoft Dynamics 365 Business Central Microsoft Outlook Google Workspace Google Sheets Slack Gong Clari Outreach Salesloft Pipedrive Zoho CRM Bullhorn Amadeus Dialpad JustCall LinkedIn Sales Navigator LinkedIn Sales Insights Zoom Phone Chrome Enterprise / Chrome OS Surfe Shared Contacts for Gmail G2

Best For

Company Size

smb mid-market enterprise

Industries

Software & SaaS Information Technology & Services Business Services Manufacturing Financial Services Telecommunications

Use Cases

Sales prospecting and lead generation Cold email outreach and cold calling Account-based marketing and targeted advertising Pipeline development and territory planning CRM and MAP data enrichment and hygiene Website visitor identification and retargeting

FAQ

What is ZoomInfo?

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ZoomInfo is a public B2B go-to-market intelligence platform that combines a large, frequently updated database of companies and contacts with tools for advanced search, buyer intent monitoring, website visitor identification, enrichment, and workflow automation. Sales, marketing, operations, and recruiting teams use ZoomInfo to find ideal prospects, keep CRM data clean, prioritize in-market accounts, and coordinate multi-channel outreach from a single, integrated system.

How much does ZoomInfo cost?

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ZoomInfo uses tiered, contract-based pricing rather than simple per-seat monthly plans. Public benchmarks and buyer reports indicate that core SalesOS packages often start around $14,995 per year for a Professional tier with a small number of seats and contact credits, with Advanced tiers around $24,995 per year and Elite or Enterprise bundles reaching $39,995+ annually. Pricing varies by features, user count, data add-ons, and contract terms, and ZoomInfo does not publish exact pricing on its website, so buyers should expect to request a custom quote. There is also a free ZoomInfo Lite plan with limited credits and a 14-day trial option for paid tiers in some flows.

What are the main features of ZoomInfo?

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Core ZoomInfo capabilities include a large B2B database with firmographics, technographics, and verified contacts; advanced search and segmentation; direct dial and email lookups; buyer intent data; WebSights website visitor tracking; Scoops and news alerts; CRM and marketing automation enrichment; AI-powered Copilot account scoring and recommendations; GTM workflows; and org chart and buying committee mapping. The platform also provides a Chrome extension and mobile apps so users can access this intelligence directly inside LinkedIn, email, and other daily tools.

Who are ZoomInfo's main competitors?

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ZoomInfo's primary competitors in the sales intelligence and B2B data space include platforms like Apollo.io, Cognism, Lusha, Seamless.ai, and tools such as Clearbit or UpLead for enrichment-focused use cases. Many buyers compare ZoomInfo against these vendors on data coverage and accuracy (especially outside North America), pricing and contract flexibility, and features such as intent data, website visitor identification, and workflow automation before deciding which is the best fit for their go-to-market strategy.

Is ZoomInfo good for small businesses?

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ZoomInfo can deliver strong value to small and mid-sized businesses that run active outbound and account-based motions and have the budget and resources to implement it effectively. However, many reviews note that its pricing and annual contracts are relatively expensive for very small companies, solo consultants, or teams with low outbound volume. For cost-sensitive SMBs or organizations that only need occasional contact lookups, lighter-weight alternatives or ZoomInfo's own Lite free tier may be more appropriate than a full SalesOS deployment.

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