Challenger is a sales training and performance improvement company best known for the Challenger™ Sales methodology introduced in the bestselling book "The Challenger Sale." The company delivers a mix of instructor-led training, digital learning, consulting, and technology to help revenue teams lead with insight, reframe customer thinking, and drive decisions in complex B2B buying environments. Its programs serve sales, marketing, and customer service teams and are grounded in ongoing research into buyer behavior, customer loyalty, and seller effectiveness. linkedin.com
The business originated inside CEB (later acquired by Gartner) and was carved out as a standalone company in 2018 when Marlin Equity Partners acquired the CEB Challenger and Effortless Experience solutions. challengerinc.com Under Marlin’s ownership, Challenger expanded its product portfolio and launched its Activation platform, combining expert advisory support, online sales courses, diagnostics, and tools to scale the methodology across large enterprises. challengerinc.com In September 2024, Richardson Sales Performance acquired Challenger, creating a combined organization positioned as one of the largest global providers of sales training and performance solutions. prnewswire.com
Challenger’s offerings span sales training and development, online courses and playbooks, hiring and talent assessments, customer service training based on "The Effortless Experience," and an AI-driven intelligence suite that reinforces skills in tools sellers already use. Customers can deploy the Challenger Hub learning environment or embed content into existing learning management systems via SCORM, and reinforce behaviors inside Salesforce and Gong through Challenger’s managed app and AI playbooks. challengerinc.com
The company is recognized by industry analysts and training publications as a top sales training provider and has helped hundreds of organizations—including global brands such as SAP, Franke, and Xerox—transform their commercial approach and improve win rates, deal sizes, and revenue growth. highperformr.ai