What is Buyer Behavior?

Buyer behavior refers to the actions and decisions of consumers when purchasing a product or service. This includes factors such as their level of engagement with a brand, list building, and purchasing patterns. By understanding buyer behavior, businesses can better tailor their marketing strategies and enhance the customer experience. One important aspect of buyer behavior is list building, or collecting information about potential customers through tactics such as email sign-ups or website surveys.

1. Deterministic buying: This is when the buyer has a specific need in mind and goes about finding the best option to satisfy that need.

2. Spontaneous buying: This is when the buyer makes a purchase on impulse, without much thought or planning.

3. Habitual buying: This is when the buyer has developed a habit of buying certain products or services and does so without giving it much thought.

4. Rational buying: This is when the buyer carefully weighs their options and makes a purchase based on what is best for them.

5. Emotional buying: This is when the buyer makes a purchase based on their emotions, rather than logic or reason.

6. Social buying: This is when the buyer makes a purchase based on peer pressure or social norms.

7. Indulgent buying: This is when the buyer buys something simply because they want it, regardless of whether or not they need it.