Manufacturing Operations SaaS Platform

Client Challenges

SalesHive's Solutions

1. 1 Conducted a risk-free onboarding process to interview stakeholders, review existing deals, and build a 32-page custom manufacturing outbound playbook covering ICP definitions (by NAICS code, plant size, and production complexity), messaging, objection handling, and qualification criteria.
2. 2 Used SalesHive’s list-building service to compile a fresh TAM of mid-market manufacturers, layering firmographic data with titles like VP of Operations, Plant Manager, and Director of Manufacturing, and enriching each record with verified emails and direct dials.
3. 3 Launched AI-powered email outreach using SalesHive’s eMod personalization engine to reference plant-specific pain points such as unplanned downtime, legacy ERP limitations, and schedule adherence, running multi-step sequences tailored to operations, IT, and executive personas.
4. 4 Deployed US-based SDRs through SalesHive’s cold-calling services to target plant and operations leaders in optimal calling windows (early mornings and late afternoons), using manufacturing-specific talk tracks and live feedback loops to refine the pitch in real time.
5. 5 Continuously optimized campaigns via weekly strategy calls, shifting focus toward multi-plant manufacturers with 150-500 employees, testing new value props around supply chain visibility and labor productivity, and tightening qualification criteria to prioritize deals with near-term budget.
6. 6 Scaled the program from a single SDR to a multichannel Growth package once initial benchmarks were hit, increasing daily phone and email touches while SalesHive’s team iterated on subject lines, call openers, and regional targeting to improve connect and meeting rates.

Engagement Timeline

1. 1

   Discovery & Setup

   Weeks 1-2

   Deep discovery on current customers and win/loss data, TAM building by industry and plant size, manufacturing-specific playbook creation, messaging and call script development, and campaign setup in SalesHive's AI-powered platform.

2. 2

   Initial Outreach

   Weeks 3-8

   Launched first email and phone sequences to a prioritized segment of industrial and automotive manufacturers, validated key messaging themes, secured early meetings with plant managers and VPs of Operations, and established baseline performance metrics.

3. 3

   Optimization

   Months 3-6

   Refined targeting toward multi-plant manufacturers, A/B tested email copy and call openers, adjusted qualification criteria based on AE feedback, and scaled successful email and phone plays to additional regions and sub-verticals.

Results in Detail

• Booked 238 meetings with VP-level and plant leadership at target mid-market manufacturers across North America.
• Created 96 sales qualified opportunities and 19 new logo customers, representing $4.3M in net-new pipeline and strong outbound ROI.
• Increased outbound-sourced pipeline contribution from 12% to 44% of total pipeline, helping stabilize growth despite long manufacturing sales cycles.

Services That Drove These Results

The SalesHive services we ran for this client: