Average Revenue Per User (ARPU) is a key metric used by companies to measure how much revenue they are generating per user. Companies use ARPU to track their progress in…

B2B marketing is the process of promoting a company’s products or services to other businesses. This can be done through various marketing channels, such as online advertising, content marketing, trade…

Business Development Rep (BDR) otherwise known as a “Sales Development Representative” (SDR) is an individual whose primary job is to find and qualify new sales leads for your company. They…

Business Intelligence (BI) is a process for turning data into insights that help organizations make better business decisions. BI refers to systems and software used to collect, store, analyze, and…

The series of steps that a consumer takes in order to purchase a product or service. There are four main stages in the buying process: 1. Need recognition: This is…

The buying cycle is the process that consumers go through when making a purchase. It includes four stages: awareness, interest, decision, and action. Consumers typically go through these stages multiple…