The buying cycle is the process that consumers go through when making a purchase. It includes four stages: awareness, interest, decision, and action. Consumers typically go through these stages multiple times before finally completing a purchase. For example, someone might first become aware of a new product, then show interest by doing some research online. But they might not make a final decision to buy until they see the product in person and compare it to other options. Businesses need to understand the buying cycle so they can create marketing and sales strategies that target consumers at each stage. For example, if someone is in the awareness stage, businesses need to focus on creating ads and content that will get them interested in the product.