Compound Growth Marketing (often abbreviated CGM) is a boutique B2B demand generation consultancy focused on scaling pipeline and revenue for high‑growth SaaS and technology companies. Headquartered in the Boston area, the firm combines revenue operations, paid media, SEO/content, and analytics into what it calls the Predictable Demand System™—a structured, full‑funnel framework for building sustainable demand engines rather than one‑off campaigns. compoundgrowthmarketing.com
Founded by demand gen veteran John Short, who previously led growth at companies such as LogMeIn, Monster.com, Yesware, and Workable, CGM was started around 2017–2018 and has grown to a team of roughly 25–30 specialists. Multiple data providers list the company as founded in 2017 or 2018, with 11–50 employees and revenue in the low‑ to mid‑single‑digit millions, entirely bootstrapped with no external funding. cbinsights.com The agency has been recognized on the Inc. 5000 list for 2023 after achieving approximately 478% growth over three years, underscoring strong market traction in a crowded agency landscape. oncely.com
CGM’s core offering centers on building and operating a Predictable Demand System that spans demand generation, funnel economics, and revenue intelligence. Engagements typically begin with a 45‑day onboarding and audit phase covering ICP definition, tech‑stack and CRM evaluation, and PPC/SEO/revenue marketing audits, followed by ongoing three‑month cycles of planning, execution, and quarterly business reviews. compoundgrowthmarketing.com Program directors and analysts then execute across channels such as Google Ads, Bing, LinkedIn, Meta, and organic search, while a senior strategist acts as a “strategic sparring partner” and primary point of contact for the client. mediabistro.com
Positioned squarely in the mid‑market and enterprise B2B tech segment, CGM has worked with nearly 100 B2B SaaS companies and is a HubSpot Solutions Partner with strengths in CRM implementation, paid media, ABM, and content‑driven SEO. marketingmonk.so Their client roster includes well‑known names such as Airtable, Drift, Workable, The Predictive Index, Abnormal, Vendr, DeepL, OneSpan, Innovation Refunds, and Vergesense—often engaging CGM to build or overhaul their demand engines, improve attribution, and drive measurable pipeline and revenue gains. marketingcosmos.com