A POC is a designated individual or group that serves as the primary contact for a specific project or topic. In list building, the POC can provide important information such as updates and changes to contact details. Having a designated POC helps streamline communication and ensures that all parties are on the same page. It is important to regularly update and review POC information to ensure accuracy and efficiency in list building efforts.
There are three main types of POC: phone, email, and physical (face-to-face). Each has its own advantages and disadvantages, so it's important to choose the right one for your needs.
Phone POCs are great for getting immediate responses, but can be intrusive if someone is not expecting a call. Email POCs are less intrusive, but can often get lost in someone's inbox. Physical POCs are the most personal, but can be logistically difficult to coordinate.
When choosing a POC, consider your audience and what will work best for them. If you're not sure, err on the side of less intrusion (email) and make sure to follow up if you don't hear back.
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