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Demandbase is a San Francisco–based software company that pioneered account-based marketing (ABM) and now positions itself as an AI-driven, account-based go-to-market (GTM) platform for B2B enterprises. Its flagship product, Demandbase One, combines ABM/ABX, B2B advertising, sales intelligence, and rich first- and third‑party data to help companies identify, prioritize, and engage buying groups across the full customer lifecycle. en.wikipedia.org
Founded by Chris Golec in 2006, Demandbase has grown through organic innovation and a series of strategic acquisitions, including WhoToo and Spiderbook for data, Engagio for ABM analytics and orchestration, and InsideView and DemandMatrix for sales intelligence and technographics. These acquisitions were unified into Demandbase One, giving customers an integrated suite that spans ABX, Advertising Cloud, Data Cloud, and Sales Intelligence Cloud. en.wikipedia.org
In recent years Demandbase has introduced “Pipeline AI” and Agentbase, a system of connected AI agents built on AWS that surface high-value accounts and buying groups, summarize intent and engagement, and recommend next‑best actions directly in the workflows of GTM teams. This AI layer is designed to turn the company’s large proprietary data assets and marketplace of 100+ integrations into prescriptive guidance for revenue teams. demandbase.com
Demandbase is recognized as a leader in the ABM platform category by analysts such as Gartner and is consistently rated a leader across dozens of G2 reports, reflecting strong adoption among mid‑market and enterprise B2B organizations. Customers in technology, financial services, manufacturing, and other B2B industries use the platform to consolidate point tools, align sales and marketing, and drive higher-quality pipeline with less waste. demandbase.com
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