DemandZEN

Build a Million-Dollar Pipeline Filled with High-Quality Leads, Effortlessly

SDR & Lead Gen Services
★★★★★ 4.9
2014 Founded
100-249 Employees
unknown Customers
Troutman, North Carolina, United States Headquarters
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Quick Facts

Website
demandzen.com →
Starting Price
unknown
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About DemandZEN

DemandZEN is a U.S.-based demand generation agency focused on helping B2B technology companies grow faster by filling their pipeline with highly qualified sales meetings. The company combines outbound calling, email, and account-based marketing to generate and qualify leads, then books sales-ready appointments directly on clients’ calendars so internal teams can stay focused on closing deals.

Founded in 2014, DemandZEN has built a reputation around appointment setting for complex B2B tech sales cycles, especially in sectors like SaaS, cybersecurity, cloud, fintech, data software, and AI. Their model centers on experienced, U.S.-based BDRs who use a mix of optimized data, multi-channel outreach, and personalized messaging to reach decision-makers at target accounts. Over the years they report delivering tens of thousands of meetings, millions of dials, and more than a million sourced leads for clients.

DemandZEN’s core offerings span B2B appointment setting, outsourced inside sales, outbound lead generation, cold calling, and account-based marketing. Programs such as Demand Held (pay-per-held meeting), Demand 'n' Lunch (virtual lunch-and-learn meetings with decision-makers), and Demand FTE (dedicated BDR resources) are tailored to client needs and meeting volume targets. Each engagement includes ICP refinement, target account list building and enrichment, campaign strategy, scripting, and ongoing optimization supported by a dedicated client success team.

Positioned as a higher-touch, premium provider in the outsourced SDR and lead generation market, DemandZEN competes with firms like CIENCE, Martal Group, SalesAR, and Belkins. Independent review platforms highlight its strength in lead quality, communication, and ability to ramp and scale quickly, making it a strong fit for B2B tech companies that need a reliable partner to build pipeline and test or expand outbound motions without hiring a full internal SDR team.

Key Features

B2B appointment setting - end-to-end management of outreach, qualification, and scheduling sales-ready meetings directly on client calendars.

Account-based demand generation - campaigns built around a clearly defined ICP and target account list to land and expand in high-value accounts.

Outsourced inside sales team - U.S.-based BDRs with 5+ years of experience acting as an extension of your sales team to run outbound motions.

Cold calling infrastructure - optimized dialing, scripts, and a database informed by up to 12 data sources and 100M+ B2B contacts to increase connect and conversion rates.

Multi-channel outreach - coordinated phone, email, and LinkedIn touch patterns to engage decision-makers across the channels they actually use.

ICP research and list building - evaluation, research, and advisement on your ideal customer profile plus target account list enrichment and validation.

AI-assisted prospecting - use of AI to enhance data quality, verify prospects, optimize dialing, and draft tailored messaging that is then reviewed by humans.

Demand Held performance model - pay-per-held qualified meeting with a money-back guarantee if contracted meeting volumes are not achieved.

Demand 'n' Lunch virtual events - lunch-and-learn style meetings with decision-makers that include digital meal incentives (e.g., Grubhub gift cards).

Demand FTE dedicated resources - fully dedicated BDR pods, data specialists, and client success roles assigned to a single client for deeper alignment.

Pipeline reporting & analytics - weekly or bi-weekly pipeline performance meetings, campaign dashboards, and detailed call notes shared with sales.

CRM upload ready - delivery of leads and meeting records in formats aligned to your CRM and sales engagement stack for minimal internal admin work.

US-based, tenured callers - all callers based in the U.S. with multi-year BDR experience, enabling faster onboarding and more credible conversations with prospects.

Pros & Cons

👍 Pros

  • Consistently high-quality leads and meetings that closely match clients' ideal customer profiles.
  • Responsive, proactive communication through weekly or bi-weekly check-ins and shared Slack channels.
  • Experienced, knowledgeable BDRs who quickly learn the client's product and act as an extension of the internal team.
  • Flexible, data-driven approach that iterates on messaging, targeting, and cadences to improve results over time.
  • Ability to ramp programs quickly and scale meeting volume, often producing pipeline within weeks rather than months.

👎 Cons

  • List enrichment performed by DemandZEN can occasionally introduce lower-quality contacts, so some clients prefer to provide their own highly curated lists.
  • Best suited to more general or broadly applicable B2B technology offerings; highly niche or ultra-specialized products may require extra enablement effort.
  • Pricing is considered premium compared to some lower-cost lead gen vendors, which may be challenging for small or budget-constrained teams.

User Reviews

G2
4.9
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce HubSpot CRM HubSpot Marketing Hub ZoomInfo Clearbit 6sense LinkedIn Calendly SavvyCal WittyParrot SEMrush Canva Google Cloud Platform Zoom WooCommerce Grubhub

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Cybersecurity Cloud Infrastructure Fintech Data & Analytics AI & Machine Learning

Use Cases

Outbound appointment setting for complex B2B tech sales Cold calling and multi-channel prospecting into target accounts Account-based demand generation and pipeline creation Launching or testing a new outbound motion without hiring internal SDRs Accelerating pipeline in new verticals or geographies Backfilling SDR capacity during high-growth or transition periods

FAQ

What is DemandZEN?

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DemandZEN is a U.S.-based B2B demand generation and outsourced SDR agency that specializes in outbound lead generation, appointment setting, and account-based marketing for technology companies. Its experienced, U.S.-based BDRs use multi-channel outreach, optimized data from multiple sources, and tailored messaging to book qualified meetings with decision-makers in your target accounts, acting as an extension of your internal sales team.

How much does DemandZEN cost?

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DemandZEN does not publish standard per-seat or per-month pricing. Instead, it offers custom programs built around your ICP, target account list, and meeting volume goals, with packages such as Demand Held (pay-per-held qualified meeting), Demand 'n' Lunch (virtual lunch meetings with decision-makers), and Demand FTE (dedicated BDR resources). All plans include a one-time onboarding fee for strategy, data research, and caller training, and then ongoing fees tied either to meetings delivered or dedicated FTE capacity. Most public directories indicate that typical engagements are mid-five figures or higher annually, so you should contact their sales team or use the pricing page to request a tailored quote.

What are the main features of DemandZEN?

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DemandZEN's key capabilities include B2B appointment setting, outbound lead generation, and outsourced inside sales; multi-channel outreach via phone, email and LinkedIn; account-based demand generation programs; ICP research and target account list building; access to a large, multi-source data infrastructure; AI-assisted prospecting and dialing; performance-based models like Demand Held; dedicated U.S.-based BDR pods through Demand FTE; and structured reporting with weekly or bi-weekly pipeline review calls and CRM-ready data delivery.

Who are DemandZEN's main competitors?

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DemandZEN operates in the outsourced SDR and B2B lead generation services market. Commonly evaluated alternatives include CIENCE, Martal Group, SalesAR, and Belkins, as well as other agencies that provide appointment setting, account-based marketing services, and outsourced sales development for B2B technology companies.

Is DemandZEN good for small businesses?

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DemandZEN can be a strong fit for smaller but well-funded B2B tech companies, especially those with higher customer lifetime value and complex sales cycles that justify premium outsourced SDR services. However, its custom, performance-focused programs and U.S.-based talent mean pricing is typically higher than budget lead-gen vendors. Very small businesses with low deal sizes or primarily B2C sales often find that building lighter-weight internal outbound processes or using lower-cost providers is more economical, while DemandZEN is best suited to SMB and mid-market B2B tech firms aiming to build or scale serious pipeline.

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