Directive Consulting

Directive's pricing is generally positioned in the mid-to-high retainer range and is customized by scope. Public benchmarks indicate a minimum project size of around $5,000 with average hourly rates commonly in the $100-$149+ range on Clutch and up to $250/hr on some directories. For early-stage startups, Directive publishes a Startup Package at $6,500 per month with no annual contract, while its Customer Generation DIY course costs $399 one-time. Pulse, its market-research SaaS, starts at about $19 per month with a free version available. Most enterprise and mid-market retainers, however, are quoted via a custom proposal. clutch.co

Directive's core capabilities include its Customer Generation methodology, full-funnel B2B demand generation strategy, paid media execution across Google, LinkedIn and Meta, performance-focused content marketing and SEO, CRO and performance design, and a robust revenue operations practice that covers MAP/CRM architecture, attribution, lifecycle and lead management. It also delivers ABM programs, HubSpot implementation as a certified Solutions Partner, creative and video production, and proprietary tools like the Pulse competitive intelligence platform and the Customer Generation DIY course. directiveconsulting.com

Directive's primary competitors are other B2B-focused demand generation and performance agencies that work with SaaS and tech brands. In its own 2025 roundup of top B2B marketing agencies, Directive lists peers such as Refine Labs, SmartBug Media, Ironpaper, Tuff Growth, 42/Agency, KlientBoost, Ten Speed, Walker Sands, Siege Media and others, many of which offer overlapping services in paid media, content, marketing automation and ABM. directiveconsulting.com

Directive can be a strong fit for funded B2B startups and growth-stage companies that can invest at least several thousand dollars per month and need a partner to own full-funnel demand generation and RevOps. Its published Startup Package at $6,500/month is specifically designed for early-stage B2B companies that want a full marketing team for the cost of a single FTE. However, very small local businesses or organizations with limited budgets, narrow one-off needs, or purely B2C focus may find Directive's premium retainers and enterprise-oriented processes more than they need and may be better served by smaller, lower-cost agencies. directiveconsulting.com