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GoToWebinar

Hassle-free webinar software

Video & Webinar Platforms 3.5 (92 reviews)
2003 Founded
1001-5000 Employees
53,000+ Customers
Boston, Massachusetts, USA Headquarters

Quick Facts

✓ Free Trial
Website
goto.com →
Pricing Model
tiered
Free Trial
14 days
Business Type
Software company
Verified on Google View →

About GoToWebinar

GoToWebinar is the flagship webinar and virtual events platform from GoTo Technologies (formerly LogMeIn), a Boston-based SaaS company founded in 2003 that focuses on unified communications and remote IT support. Rebranded to the GoTo name in 2022, the company now delivers a portfolio that includes GoTo Connect, GoTo Meeting, GoTo Webinar, GoTo Training, and LogMeIn-branded IT products.

GoToWebinar is designed specifically for professional webinars and online events rather than everyday video meetings. The platform powers millions of webinars and webcasts each year for more than 50,000 customers, supporting use cases ranging from demand-generation webinars and customer education to employee town halls and higher-education lectures. It is positioned as an easy-to-use yet scalable solution that can handle everything from small sessions to multi-thousand-attendee virtual conferences.

Functionally, GoToWebinar covers the full webinar lifecycle: organizers can schedule events, build branded registration pages, automate reminder and follow-up emails, run live or pre-recorded (simulated live) sessions, and engage audiences with polls, Q&A, surveys, and handouts. Advanced features such as source tracking, in-depth analytics, AI-powered closed captioning and meeting summaries, live streaming to social platforms, breakout rooms, and GoToStage on-demand distribution help teams drive engagement and measure ROI at scale.

In the webinar and virtual event market, GoToWebinar is typically viewed as a reliable mid- to upper-market option that balances depth of webinar-specific features with straightforward pricing. It is often chosen over heavier virtual event platforms like ON24 when organizations want strong lead-generation and training capabilities without the complexity or price of full-blown digital experience platforms, and over generic meeting tools like Zoom or Microsoft Teams when webinar registration, analytics, and scalability are primary requirements.

Key Features

Flexible scheduling and registration - create one-off, recurring, series, or on-demand webinars with customizable registration forms and reusable templates.

Automated email workflows - send branded confirmation, reminder, and follow-up emails at configurable times, including optional certificates of attendance.

Audience engagement toolkit - live Q&A, polls, surveys, hand raising, reactions, and handouts to keep attendees interacting throughout the session.

Multi-presenter support - allow multiple organizers, presenters, and panelists to share webcams and content in the same event.

Pre-recorded and simulated live webinars - run pre-recorded sessions that play as if live while still supporting interactive elements like polls and Q&A.

Webcast mode and virtual events - host large webcasts and multi-session, multi-day virtual events with a single registration and agenda.

Recording and on-demand video library - record to the cloud or locally, manage recordings in a video library, and publish them to GoToStage or channel pages.

Advanced analytics and reporting - access registration, attendance, engagement, and source-tracking reports across events for ROI analysis.

Source tracking - generate multiple registration URLs to attribute sign-ups to specific campaigns, emails, or partners.

Payment collection - accept payments for paid webinars and certifications directly through GoToWebinar or via Stripe integrations.

Live streaming - stream webinars to YouTube, Facebook, LinkedIn, or other RTMP destinations to expand reach beyond the attendee cap.

AI-powered accessibility and summaries - real-time closed captioning for accessibility and AI meeting summaries on higher-tier plans.

Branding and customization - apply logos, brand colors, custom banners, and custom URLs to registration pages, emails, and channels.

Breakout rooms - split attendees into smaller breakout groups for workshops, discussions, or classroom-style activities.

Enterprise security and admin controls - domain blocking for registrations, admin analytics dashboards, role-based access, and enterprise-grade security.

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Professional Services Education Healthcare Financial Services

Use Cases

Lead generation and thought leadership webinars Customer and partner education Virtual conferences and multi-session events Employee training and onboarding Higher education lectures and continuing education Internal town halls and corporate communications

FAQ

What is GoToWebinar?

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GoToWebinar is a professional webinar and virtual events platform from GoTo Technologies that lets organizations host live and pre-recorded webinars, webcasts, and multi-session virtual events. It includes tools for scheduling and promoting events, building branded registration pages, automating confirmation and reminder emails, engaging audiences with polls, Q&A, and handouts, and analyzing performance with detailed reports and source tracking. It is widely used for marketing webinars, customer education, employee training, and internal town halls.

How much does GoToWebinar cost?

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GoToWebinar uses a tiered per-organizer pricing model based on attendee capacity. Commonly referenced pricing is Lite at about $49 per organizer/month billed annually (or $59 month-to-month) for up to 250 attendees, Standard at $99/$129 for up to 500 attendees, Pro at $199/$249 for up to 1,000 attendees, and Enterprise at $399/$499 for up to 3,000 attendees. All plans include unlimited webinars, core engagement tools, and analytics, with higher tiers adding features like payments, simulated live events, and live streaming. GoTo also offers a free 7-14 day trial for new organizers.

What are the main features of GoToWebinar?

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Key GoToWebinar features include flexible scheduling (one-off, series, and on-demand webinars), branded registration pages and automated email workflows, live Q&A, polls, surveys, reactions, and handouts, multi-presenter support, simulated live and pre-recorded events, webcast mode for larger audiences, breakout rooms, live streaming to social platforms, cloud and local recording with an on-demand video library, GoToStage channel pages, advanced analytics and source tracking, AI-powered closed captioning and meeting summaries, and integrations with CRM and marketing tools such as Salesforce, HubSpot, Marketo, and Pardot.

Who are GoToWebinar's main competitors?

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GoToWebinar competes with a range of webinar and virtual event platforms. Common alternatives include Zoom Webinars and Zoom Events, Cisco Webex Webinars, ON24 for more advanced enterprise marketing and virtual experiences, and browser-based webinar tools like Livestorm or BigMarker. Many organizations also compare it with Microsoft Teams Live Events or other event platforms when evaluating large-scale broadcast and training needs.

Is GoToWebinar good for small businesses?

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GoToWebinar can work well for small and midsize businesses that run regular webinars for lead generation, customer education, or training and need reliable delivery plus strong registration and analytics. The Lite and Standard tiers provide most core features at lower price points. However, some reviewers note that costs can feel high for very small teams or occasional use, especially when compared to lower-priced or freemium tools. Small businesses that run frequent, revenue-driving webinars tend to see the most value, while those with only occasional broadcast needs might prefer a simpler or cheaper alternative.

Customer Reviews

3.5 out of 5
Based on 92 Google reviews
5★
51
4★
6
3★
3
2★
3
1★
29
View on Google
Martin Thies

Martin Thies 🏅

2 months ago

I just took over a local non-profit and found that my company had been paying for a service through GOTO for over a year...but not using it at all and for which there is no purpose. When I called to cancel, they not only were not eager to update our business information, they insisted in 30 days notice before we could cancel the service, and over $200 in contractual fee's. Give me a break. I know I am just cleaning up someone else's mistake before I arrived--that mistake being to use this company, but this is no way for a company to do business.

Amanda Hendricks

Amanda Hendricks 🏅

3 months ago

We were customers of grasshopper and wanted to level up so we were sold GoTo (the new owners of Grasshopper). What a bad decision. We started the process back in May, it is September and we still aren't set up. Just a few of the highlights... - They lied about their capabilities to get us signed up. - Forced us to buy over $500.00 worth of the new phones while our current lines were down so we had no other choice. - The tech person, McKenna, took weeks in between calls to get things set up. And just stopped responding at some point. - Nothing works as it is supposed to. - The sales person, Brittany Pete, seems to have completely checked out and refuses to help. - Her manager has been MIA for months with no one that can step in and help. We are trying to go back to Grasshopper and they still refuse to help. We asked to be contacted by a manager form either department, haven't heard anything. This was a colossal waste of time, money and resources. ****DO NOT SIGN UP WITH GOTO**** They will waste your time, money and resources as well.

Ryan Nilsson

Ryan Nilsson 🏅

6 months ago

Do not do business with GoTo. The service will not work as promised and then when you cancel they will stick you with an extra 30 days of service they expect you to pay for.

Andrew Sutton

Andrew Sutton 🏅

a year ago

Parent company of Grasshopper. Took my money AND canceled the service. Run away from them, at all costs.

Studio97 film

Studio97 film 🏅

a year ago

Worst company ever, before they where Jive, Jive was Great but then the buyout become GOTO. Alot of sales people be your best friend after a sale is complete, 2 weeks later you need help nothing. Not a great way to keep customers. Also the support team for phones are a joke they do not under stand how anything works they never want to say, your right it was our system that does not work. They always wants to blame oh it has to be something on your end etc. I have a lot of clients with them and slowly moving them off the system to something else because so many problems. Also I been do IT over 15 years I know how phone systems work and email and remote software should work. And after 2 weeks of going back and forth and telling the support people hey is your system you need to check this and that etc look at this older ticket etc etc. Then support is like Oh ya it was our system. Like does this company just hire fresh IT people off the street with zero experience not knowing how servers, phone system, emails etc work. Like check your self before you wreak your self. Because all your doing is making your self look stupid. That your support team does know how to check their own system. So in the end if I could give GOTO Zero Stars I would, Just be one thing like in the old days Jive - just phones once you try to do 80 things the quality of your service goes to shit. So GOTO your about to loose 52 Clients in this coming year I am moving them all off your system.

Patrick Domack

Patrick Domack 🏅

a year ago

Cold calling personal cellphone numbers about a job I left a decade ago.

James Ewers

James Ewers 🏅

a year ago

I have had telephone service with GoTo this companies DBA for several years they could not give any discount besides $3 a month on a 12 month commitment to stay with them my bills where getting to high for just needing a basic phone. SO I told them I was going to be leaving I found another provider and ported my number out a week before the billing cycle ended. I had to contact them several times in order to get the number to port out and in that time not one person ever told me I need to give 30 days notice else I would have. After the number was ported out I received an email that I was still responsible to cancel service so I called in and they then informed me the 30 day policy. So the next month they bill for service which I don't have charging me for a service that doesn't exist anymore. This should be illegal because what company charges for something you can't even use? It's like having to pay an extra month car payment after you sale you vehicle you can't drive it but you still need to pay for it doesn't sound fair and a very bad practice. So they billed me for phone service even though the phone line did not have a dial tone and could not make or receive calls. This is a BIG issue I want this bill for $41.60 credited I will not pay the bill for service I could not even use.

Aziz B.

Aziz B. 🏅

a year ago

Not sure why some people reviewing low but they served us well so far. Works all the time and we are using classic GTA as it seems it is more functional than new tile-style version. The team is great and is very responsive. It is also nice to have them here in Boston!

Ben B

Ben B 🏅

a year ago

Terrible product Connect/Grasshopper and worse service

William Sellers (MooseWillis)

William Sellers (MooseWillis) 🏅

a year ago

LastPass "HQ" has been very unhelpful with password management, Multiple "THIS PAGE ISN'T WORKING PROMPTS" makes the service useless. Karim Toubba should be ashamed.

Bee Grant-Davis

Bee Grant-Davis 🏅

a year ago

I used the service since 2018 and did not have the negative impression expressed in many of the reviews. I received remote support and apparently, the tech left the GoTo Assist app running in the background which didn't allow me to close my MAC. I repeatedly received a message that I couldn't shut down my computer until I closed the GoTo app. I notified tech support which emailed several tips to remove the app, but it did not resolve the issue. Although customer service didn't close my ticket, they stopped responding to my emails for assistance with the matter. I had to resort to outside technical support for resolution. I am in the process of looking at other platforms for my business. GoTo is no longer the company to go to.

Roberto Rodriguez

Roberto Rodriguez 🏅

a year ago

Terrible company. It does not allow you to cancel your subscription. Put you on hold for an hour and a half and then they do not refund your money for the time that you cancelled and they already collected. Have never seen anything like that.

Adam Spencer

Adam Spencer 🏅

2 years ago

The reviews say everything you need to know about this company and their customer support. I do not recommend their phone services, Grasshopper.

Andre Kozaczka

Andre Kozaczka 🏅

2 years ago

You can not easily cancel the service or stop auto-pay. Must call support rather than just doing it online. They would not refund or pro-rate after being charged for a full year. Not consumer friendly.

Janelle Dorosh

Janelle Dorosh 🏅

2 years ago

Terrible, fraudulent company, do not use!!!!!!!!!!!! This company does not communicate with the customer unless you are buying something and auto renews your contract without reaching out about products/services. We tried to dispute the charges and they sent us to collections for something we do not even use! They are greedy scammers and just want your money and will not let you cancel!

Yavuz

Yavuz 🏅

2 years ago
Mat C

Mat C 🏅

2 years ago

You can ignore any review above 1 star. Its very easy to set it up so they can take your money but good luck trying to cancel anything ever. The only 2 ways to do it are email and phone. if you email they tell you to call and if you call they sit you on hold for hours as soon as you say the keyword "cancel"

Isaac Cammann

Isaac Cammann 🏅

2 years ago

Harassed us with sales calls when we already had their product and repeatedly said we weren't interested in others, then billed us for time after we cancelled because the sales people wouldn't stop calling

Barbara Fleury MPA

Barbara Fleury MPA 🏅

Edited 3 years ago
István Kuti

István Kuti 🏅

3 years ago
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