GoToWebinar is GoTo’s all-in-one webinar platform for hosting live and pre-recorded online events, from marketing webinars to virtual trainings and town halls.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with GoToWebinar. Research last updated December 2025.
What is GoToWebinar?
GoToWebinar is the flagship webinar and virtual events platform from GoTo Technologies (formerly LogMeIn), a Boston-based SaaS company founded in 2003 that focuses on unified communications and remote IT support. Rebranded to the GoTo name in 2022, the company now delivers a portfolio that includes GoTo Connect, GoTo Meeting, GoTo Webinar, GoTo Training, and LogMeIn-branded IT products.
GoToWebinar is designed specifically for professional webinars and online events rather than everyday video meetings. The platform powers millions of webinars and webcasts each year for more than 50,000 customers, supporting use cases ranging from demand-generation webinars and customer education to employee town halls and higher-education lectures. It is positioned as an easy-to-use yet scalable solution that can handle everything from small sessions to multi-thousand-attendee virtual conferences.
Functionally, GoToWebinar covers the full webinar lifecycle: organizers can schedule events, build branded registration pages, automate reminder and follow-up emails, run live or pre-recorded (simulated live) sessions, and engage audiences with polls, Q&A, surveys, and handouts. Advanced features such as source tracking, in-depth analytics, AI-powered closed captioning and meeting summaries, live streaming to social platforms, breakout rooms, and GoToStage on-demand distribution help teams drive engagement and measure ROI at scale.
In the webinar and virtual event market, GoToWebinar is typically viewed as a reliable mid- to upper-market option that balances depth of webinar-specific features with straightforward pricing. It is often chosen over heavier virtual event platforms like ON24 when organizations want strong lead-generation and training capabilities without the complexity or price of full-blown digital experience platforms, and over generic meeting tools like Zoom or Microsoft Teams when webinar registration, analytics, and scalability are primary requirements.
GoToWebinar key features
Teams typically use it for lead generation and thought leadership webinars, customer and partner education, virtual conferences and multi-session events, and more.
- Flexible scheduling and registration. create one-off, recurring, series, or on-demand webinars with customizable registration forms and reusable templates.
- Automated email workflows. send branded confirmation, reminder, and follow-up emails at configurable times, including optional certificates of attendance.
- Audience engagement toolkit. live Q&A, polls, surveys, hand raising, reactions, and handouts to keep attendees interacting throughout the session.
- Multi-presenter support. allow multiple organizers, presenters, and panelists to share webcams and content in the same event.
- Pre-recorded and simulated live webinars. run pre-recorded sessions that play as if live while still supporting interactive elements like polls and Q&A.
- Webcast mode and virtual events. host large webcasts and multi-session, multi-day virtual events with a single registration and agenda.
- Recording and on-demand video library. record to the cloud or locally, manage recordings in a video library, and publish them to GoToStage or channel pages.
- Advanced analytics and reporting. access registration, attendance, engagement, and source-tracking reports across events for ROI analysis.
- Source tracking. generate multiple registration URLs to attribute sign-ups to specific campaigns, emails, or partners.
- Payment collection. accept payments for paid webinars and certifications directly through GoToWebinar or via Stripe integrations.
- Live streaming. stream webinars to YouTube, Facebook, LinkedIn, or other RTMP destinations to expand reach beyond the attendee cap.
- AI-powered accessibility and summaries. real-time closed captioning for accessibility and AI meeting summaries on higher-tier plans.
- Branding and customization. apply logos, brand colors, custom banners, and custom URLs to registration pages, emails, and channels.
- Breakout rooms. split attendees into smaller breakout groups for workshops, discussions, or classroom-style activities.
- Enterprise security and admin controls. domain blocking for registrations, admin analytics dashboards, role-based access, and enterprise-grade security.
What reviewers love, and what to watch
A balanced view of GoToWebinar, drawn from public reviews and product research.
Pros
- Reliable, stable platform that scales to large webinars with generally strong audio and video quality.
- Easy-to-use organizer dashboard that makes scheduling, configuring, and running webinars straightforward even for non-technical users.
- Robust registration and email automation with customizable forms, reminders, and follow-up emails.
- Rich engagement features such as polls, Q&A, surveys, handouts, reactions, and breakout rooms that keep audiences involved.
- Comprehensive analytics and source tracking that help measure attendance, engagement, and campaign performance.
- Strong integrations with CRM and marketing tools like HubSpot, Salesforce, Marketo, and others.
Cons
- User interface and presenter console feel dated and less modern or intuitive than newer tools like Zoom or Microsoft Teams.
- Attendees and presenters sometimes encounter technical issues joining sessions, enabling webcams, or getting audio devices to work properly.
- Pricing can be relatively expensive for small businesses or organizations that run frequent webinars on tight budgets.
- Requires a strong, stable internet connection; on weaker networks, users report lag, connection drops, or degraded webinar recordings.
- Some interactive features (chat, virtual backgrounds, embedded media) are less flexible or polished compared with certain competitors.
GoToWebinar pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Up to 250 attendees per webinar
- Unlimited webinars
- Reporting and analytics
- Full-service registration and automated emails
- Polls, handouts, and Q&A
- Mobile app access
- Up to 500 attendees
- All Lite features
- Accept payments for paid webinars
- GoTo Meeting license included
- Online & local recording and audio (VoIP and phone)
- Custom branding and 5 channel pages
- GoToStage publishing and custom URL
- Up to 1,000 attendees
- All Standard features
- Unlimited cloud storage for recordings
- Recorded (simulated live) events
- Live streaming to external platforms
- Video sharing, embedding, and video editor
- More channel pages and advanced analytics
- Up to 3,000 attendees
- All Pro features
- More channel pages and higher attendee caps
- Advanced admin controls and reporting
- Priority support and options for webcasts up to 100,000 viewers
No ongoing free plan; organizers get a time-limited free trial (typically 7-14 days) with access to core features.
Who GoToWebinar is for
A strong fit for
Organizations that run recurring webinars or virtual events for lead generation, training, or internal communications, need robust registration and analytics, and want a reliable, scalable platform that integrates with CRM and marketing automation tools.
Probably not for
Very small teams that only need ad-hoc video meetings, companies looking for a completely free webinar solution, or event marketers who require advanced virtual expo, networking lounges, or highly customized 3D event environments beyond traditional webinars.
How GoToWebinar compares
Compared with generic meeting tools such as Zoom or Microsoft Teams, GoToWebinar offers a more complete webinar-specific toolkit: branded registration pages, automated reminder and follow-up emails, source tracking, advanced analytics, and built-in tools for polls, Q&A, surveys, and handouts. This makes it a stronger fit when webinars are part of a formal marketing, customer education, or training program rather than just occasional broadcast meetings. However, its interface is perceived as less modern than some competitors, and attendees often must install a client application, which can introduce friction.
Against higher-end virtual event platforms like ON24 or full digital experience platforms, GoToWebinar typically comes in as simpler and more cost-effective, prioritizing ease of setup and reliability over advanced expo-style features. It generally offers lower pricing while still supporting large audiences, simulive and on-demand content, and robust integrations with CRM and marketing tools. Buyers that need deep lead-gen workflows and training functionality without the overhead and complexity of a full virtual conference platform often find GoToWebinar to be a practical middle ground.
Relative to newer webinar tools such as Livestorm or BigMarker, GoToWebinar’s strengths are its maturity, scalability, and extensive ecosystem; its weaknesses are mostly in UX polish and the perception that it has been slower to innovate. Organizations heavily invested in the GoTo or LogMeIn ecosystem, or those that prioritize reliability and enterprise support, often view GoToWebinar as a safe, proven choice.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about GoToWebinar
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