GoToWebinar is the flagship webinar and virtual events platform from GoTo Technologies (formerly LogMeIn), a Boston-based SaaS company founded in 2003 that focuses on unified communications and remote IT support. Rebranded to the GoTo name in 2022, the company now delivers a portfolio that includes GoTo Connect, GoTo Meeting, GoTo Webinar, GoTo Training, and LogMeIn-branded IT products.
GoToWebinar is designed specifically for professional webinars and online events rather than everyday video meetings. The platform powers millions of webinars and webcasts each year for more than 50,000 customers, supporting use cases ranging from demand-generation webinars and customer education to employee town halls and higher-education lectures. It is positioned as an easy-to-use yet scalable solution that can handle everything from small sessions to multi-thousand-attendee virtual conferences.
Functionally, GoToWebinar covers the full webinar lifecycle: organizers can schedule events, build branded registration pages, automate reminder and follow-up emails, run live or pre-recorded (simulated live) sessions, and engage audiences with polls, Q&A, surveys, and handouts. Advanced features such as source tracking, in-depth analytics, AI-powered closed captioning and meeting summaries, live streaming to social platforms, breakout rooms, and GoToStage on-demand distribution help teams drive engagement and measure ROI at scale.
In the webinar and virtual event market, GoToWebinar is typically viewed as a reliable mid- to upper-market option that balances depth of webinar-specific features with straightforward pricing. It is often chosen over heavier virtual event platforms like ON24 when organizations want strong lead-generation and training capabilities without the complexity or price of full-blown digital experience platforms, and over generic meeting tools like Zoom or Microsoft Teams when webinar registration, analytics, and scalability are primary requirements.