Madison Logic is a B2B marketing technology company specializing in performance-first, data-driven account-based marketing. Through its ML Platform, the company unifies proprietary intent data, account intelligence, and multi-channel media activation so B2B marketers can prioritize the accounts most likely to buy and reach buying committees across content syndication, display, LinkedIn, connected TV (CTV), and audio. Madison Logic positions itself as both a technology provider and a strategic partner, helping revenue teams design and execute ABM programs that directly connect to pipeline and revenue.
Founded in 2005 and headquartered in New York City, Madison Logic has evolved from a demand-generation and content syndication pioneer into a full-funnel ABM platform. The ML Platform, powered by the ML Data Cloud and ML Insights, aggregates behavioral, firmographic, technographic, and engagement data to surface in-market accounts and the people within those accounts who are actively researching specific topics. With Journey Acceleration and ML Measurement, marketers can orchestrate campaigns across channels and measure influence on opportunity creation, deal value, and sales cycle velocity.
The company has undergone significant private equity investment as it scaled. Clarion Capital Partners acquired Madison Logic in 2016, and in late 2022 BC Partners took a majority stake, underscoring the firm’s growth trajectory and strong position in the ABM market. Madison Logic reports being trusted by more than 500 global brands and engaging hundreds of millions of B2B decision-makers worldwide. Industry recognition includes being named a Leader in the Forrester Wave for B2B intent data providers and the only Visionary in the 2025 Gartner Magic Quadrant for ABM Platforms.
Today, Madison Logic competes with leading ABM and intent-data platforms but differentiates through its combination of high-quality intent data, global paid media reach, and hands-on strategic services. Its focus on measurable business outcomes, rather than just media delivery, has made it a preferred partner for mid-market and enterprise B2B organizations looking to unify brand-building and demand-generation activities under a single ABM strategy.
