API ONLINE 118,175 meetings booked

Martal Group

Skip the prospecting process and start selling with our on-demand B2B sales team.

SDR & Lead Gen Services 4.5 (17 reviews)
2009 Founded
51-200 Employees
2,000+ Customers
Oakville, Ontario, Canada Headquarters

Quick Facts

Website
martal.ca →
Business Type
Marketing agency, Business development service, Call center
Verified on Google View →

About Martal Group

Martal Group is a North American B2B sales and lead generation agency specializing in outsourced SDR, appointment setting, and full-cycle sales services for technology-driven companies. Founded in 2009 and headquartered in Oakville, Ontario, Canada, Martal helps businesses skip the prospecting process and focus on closing deals by providing experienced onshore sales executives on demand. The company operates across North America, Europe, and Latin America, with teams fluent in English, Spanish, German, and French to support global go-to-market initiatives.

Over more than 15 years, Martal has partnered with over 2,000 clients worldwide, ranging from startups to Fortune 500 enterprises. Their teams have deep experience in B2B SaaS, IT services, cybersecurity, manufacturing, healthcare, fintech, and many other complex industries with multi-stakeholder buying cycles. Martal has been recognized repeatedly in the market, including rankings on The Globe and Mail’s Canada’s Top Growing Companies list and awards from Clutch, SuperbCompanies, and other review platforms for lead generation and sales outsourcing performance.

The company’s model blends human sales expertise with a proprietary AI SDR platform. Martal’s platform provides access to a very large B2B contact database enriched with intent and technographic data, and automates much of the outbound workflow—from intelligent prospecting and AI-enhanced copywriting to omnichannel sequencing, email deliverability management, and continuous multivariate testing. Human SDRs and sales executives then focus on nuanced conversations, qualification, and deal progression, giving clients a single partner for strategy, execution, and optimization.

Positioned as a premium "sales-as-a-service" partner, Martal competes with top global lead generation agencies by emphasizing onshore talent, industry specialization, and measurable outcomes such as sales-qualified leads, booked meetings, and closed revenue. The firm continues to expand internationally and invest in AI-driven capabilities while maintaining a boutique, high-touch engagement model for B2B teams that need predictable pipeline without building large internal SDR organizations.

Key Features

Outbound lead generation campaigns - Multi-channel cold outreach via email, LinkedIn, and phone to fill the sales pipeline with sales-qualified leads.

Inbound lead generation & SEO - Content, backlinks, and paid social programs designed to increase organic traffic and marketing-qualified leads.

Appointment setting - SDRs book qualified discovery calls and demos directly onto the client's calendar with decision-makers and buying committees.

Sales outsourcing - Fractional and full-time outsourced sales teams that manage the full sales cycle from prospecting through closing and account management.

LinkedIn lead generation - Social selling, connection campaigns, and sponsored messaging on LinkedIn to reach and nurture ideal buyers.

Cold emailing & deliverability management - Domain registration, email warming, validation, and monitoring to maximize inbox placement and reply rates.

Cold calling with power dialer - High-volume calling powered by an autodialer/power dialer to connect with prioritized prospects and increase meetings booked.

AI SDR platform - Proprietary AI sales engagement platform that automates prospecting, sequencing, copy generation, testing, and optimization while humans handle conversations.

Intent-based prospect list building - Uses large B2B contact databases with intent and technographic signals to identify and prioritize high-propensity accounts and contacts.

Lead scoring, qualification & nurturing - SDRs qualify responses, run discovery, and nurture interested accounts until they are ready for handoff to sales.

Account-based marketing programs - Shortlists target accounts and coordinates multi-touch, multi-channel outreach across stakeholders in each account.

Multi-language and multi-region campaigns - Supports English, Spanish, German, and French with onshore teams across North America, the EU, and LATAM.

Industry-specific playbooks - Tailored messaging, cadences, and campaign strategies for verticals like SaaS, manufacturing, healthcare, cybersecurity, fintech, and more.

Analytics & reporting - Real-time or regularly updated lead reports, KPI dashboards, and weekly review meetings with clear visibility into funnel performance.

B2B sales training & consulting - Playbooks, frameworks, and training programs to improve clients' internal lead generation and closing capabilities.

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Information Technology & Services Software Development Managed Service Providers (MSP) Cybersecurity Healthcare & Medical

Use Cases

Outbound appointment setting and calendar filling for sales teams Top-of-funnel pipeline generation for new product or market launches International expansion into North American, European, or LATAM markets Scaling SDR capacity without hiring and managing an internal team AI-assisted omnichannel outbound to improve reply and meeting rates

FAQ

What is Martal Group?

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Martal Group is a North American B2B lead generation and sales outsourcing agency that helps companies generate qualified pipeline and booked meetings through a combination of onshore SDR teams and a proprietary AI SDR platform. The firm designs and runs omnichannel outbound and inbound campaigns, builds targeted prospect lists, qualifies leads, and can also support onboarding and account management for clients in sectors like SaaS, IT services, manufacturing, cybersecurity, healthcare, and more.

How much does Martal Group cost?

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Martal Group prices its services on a custom, retainer-based model rather than per-user or per-lead fees. Their website lists three main service tiers (Lead Generation; Lead Generation & Customer Onboarding; Lead Generation, Onboarding & Account Management) on a flat monthly-fee basis, with some tiers including a sales commission component. Public review data suggests typical retainers often start around $5,000 per month, but exact pricing depends on factors like target markets, volume, complexity, and whether you add inbound or account management services. Prospects must contact Martal directly or use the pricing pages to receive a tailored quote.

What are the main features of Martal Group?

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Core features of Martal Group include outbound and inbound lead generation, SDR appointment setting, sales outsourcing, LinkedIn lead generation, cold email and cold calling, and a proprietary AI SDR platform. The platform provides large-scale B2B data with intent and technographic signals, AI-enhanced messaging, omnichannel sequencing across email, LinkedIn, and phone, email deliverability management, multivariate testing, and real-time optimization. Martal also offers industry-specific playbooks, analytics and reporting, and optional B2B sales training and consulting.

Who are Martal Group's main competitors?

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Martal Group's main competitors are other B2B lead generation and sales outsourcing providers and AI-powered SDR platforms. Commonly compared alternatives include CIENCE, Belkins, CloudTask, KlientBoost, and other outsourced SDR agencies that provide appointment setting and pipeline generation. Buyers may also consider building an internal SDR team or using point solutions like sales engagement platforms combined with data providers as an alternative to fully managed services.

Is Martal Group good for small businesses?

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Martal Group can be a strong fit for smaller B2B companies if they sell high-value offerings and have budget for a premium retainer, because the service can effectively replace or augment an in-house SDR team. However, very early-stage startups or low-ACV businesses with limited funds may find Martal's mid-to-premium pricing and multi-month commitments challenging. In those cases, DIY outbound tools or lower-cost agencies might be more appropriate until revenue and deal sizes justify a more comprehensive, managed program like Martal's.

Customer Reviews

4.5 out of 5
Based on 17 Google reviews
5★
13
4★
2
3★
0
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1
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1
View on Google
Akash Rajput

Akash Rajput 🏅

a year ago

Martal Group has been a great experience for my business. Their expertise in lead generation has brought many valuable leads. I am excited to continue working with them for more future projects too. Thanks

Rita Thomas

Rita Thomas 🏅

a year ago

Work with Martal Group was a Great experience

Ali Abbas

Ali Abbas 🏅

a year ago

Martal's outbound lead generation service is simply outstanding. Their team's expertise and dedication resulted in a significant boost to our lead pipeline. Highly recommended for businesses seeking effective lead generation solutions.

Kevin Moll

Kevin Moll 🏅

Edited a year ago

They worked with us for 3 months and generated zero leads while the team mismanaged our account. They were all too happy to take our money, though.

Response from owner a year ago

Hi Kevin, we do not recognize you as a client. We have contacted Google to open an investigation in regards to this review, as you haven't used our service.

Paul-André DeYoung

Paul-André DeYoung 🏅

2 years ago
Dustin Owens

Dustin Owens 🏅

2 years ago

Martal canceled our first meeting before it happened, stating that they don't typically deal with companies smaller than X number of employees, have substantial venture funding or already producing multi-millions in revenue. Perhaps before setting meetings they should be more clear in their criteria of only wanting to work with fully established companies rather than smaller companies trying to grow.

Response from owner 2 years ago

Dustin, Thank you for your feedback and for giving us the opportunity to clarify our position. We apologize if our initial communication gave you the impression that we were not interested in collaborating with your organization due to its size. At Martal, we are committed to supporting businesses of all sizes. While our full-service model is typically more suitable for larger, well-established companies, we absolutely understand and acknowledge the value and potential of smaller businesses trying to grow. We believe in the power of matching our clients with the most appropriate service, and we thought our self-service option at https://desonto.com/ would be more fitting and cost-effective for your specific situation, as we explained in the call cancellation email. This platform does not require a subscription and is designed to support and facilitate growth for businesses like yours. Please feel free to reach out if you have any more questions or if there's anything else we can assist you with.

James Townsend

James Townsend 🏅

2 years ago

One thing that really stood out to me was the diverse experience of the Martal team. It's clear that they have a wealth of knowledge when it comes to lead gen, and they apply that knowledge in creative and effective ways. Additionally, their level of professionalism and dedication to excellence is truly commendable. Through our partnership with Martal, we have been able to effectively distribute our services to hundreds of tech companies. This has helped increase our brand awareness and product adoption while contributing to our company’s growth. Overall, I cannot recommend the Martal Group highly enough. They are truly solving problems for their clients and the benefits of working with them are clear. If you need outbound lead generation strategies or are looking for a reliable channel partner, look no further than the Martal Group.

Landon Martin

Landon Martin 🏅

2 years ago

If you need to find out what Coding is from the begining?

Nida Mohsin

Nida Mohsin 🏅

2 years ago

Our funnel is flowing at full speed, thanks to Martal. We had some success on our own, but our sales cycle lasted six to nine months. Prospecting for clients was our team's biggest hurdle. Since Martal started scheduling appointments for our BDRs, we’ve closed more deals. We’re adding an additional sales executive so we can scale faster. Martal Group has been integral in expanding our client base into the US. While we had already established some solid, long-term relationships in the EMEA, we struggled to gain traction in North America. Over the past three months, our funnel has grown exponentially. We are really excited about the opportunities in our pipeline. Honestly, I had worked with other lead generation firms before that had promised the world but came back empty-handed. I am happy to say that with Martal Group, things have been much different. All the reps have experience in tech sales and know the buyer personas inside and out, which has been a game changer. We had meetings booked on our calendars in less than a month of campaigning. If these results continue, I fully expect to carry on a long-term partnership with Martal. Martal wasn’t what I expected. Usually, with these lead gen agencies, you get a lot of unqualified leads that just don’t make sense. It’s a frustrating waste of time. That being said, Martal delivered on its promises. We are blown away by the team’s professionalism and industry knowledge. We’ve learned a lot about our target market and how to position our brand. The opportunities they have generated are perfect fits. We couldn’t be happier!

Houssam Bouchakour

Houssam Bouchakour 🏅

2 years ago

Excellent service! With their decades-long experience, Martal Group has helped our agency identify and reach hundreds of IT companies within our target industry. We also loved their transparency and outstanding communication...

Himanshu bamba

Himanshu bamba 🏅

2 years ago
Tom Nickalls

Tom Nickalls 🏅

3 years ago

Vito and the Martal team are who I turn to when I have questions about outsourced sales - great model and better people!

Thalabah Society

Thalabah Society 🏅

3 years ago
Stan Filippin

Stan Filippin 🏅

4 years ago

I have been working with Martal Group on several initiatives (to establish full sales cycle for emerging solution) in Canada. Professional team with personal/tailored approach. Really recommend!

Igor Severinovskiy

Igor Severinovskiy 🏅

4 years ago

Very professional firm with a structured approach to marketing. Easy to work with.

Dharam Singh

Dharam Singh 🏅

4 years ago

My grandmother staying here

Response from owner 4 years ago

probably this review was left by mistake, we are not in a hospitality industry

Denis Mishin

Denis Mishin 🏅

9 years ago

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Shopify
Siemens
Otter.ai
Mrs. Fields
Revenue.io
GigXR
SimpliSafe
Zoho
InsightRX
Dext
YouGov
Mostly AI
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