Martal Group

Skip the prospecting process and start selling with our on-demand B2B sales team.

SDR & Lead Gen Services
★★★★★ 4.8
2009 Founded
51-200 Employees
2,000+ Customers
Oakville, Ontario, Canada Headquarters
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Quick Facts

Website
martal.ca →
Starting Price
5000
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About Martal Group

Martal Group is a North American B2B sales and lead generation agency specializing in outsourced SDR, appointment setting, and full-cycle sales services for technology-driven companies. Founded in 2009 and headquartered in Oakville, Ontario, Canada, Martal helps businesses skip the prospecting process and focus on closing deals by providing experienced onshore sales executives on demand. The company operates across North America, Europe, and Latin America, with teams fluent in English, Spanish, German, and French to support global go-to-market initiatives.

Over more than 15 years, Martal has partnered with over 2,000 clients worldwide, ranging from startups to Fortune 500 enterprises. Their teams have deep experience in B2B SaaS, IT services, cybersecurity, manufacturing, healthcare, fintech, and many other complex industries with multi-stakeholder buying cycles. Martal has been recognized repeatedly in the market, including rankings on The Globe and Mail’s Canada’s Top Growing Companies list and awards from Clutch, SuperbCompanies, and other review platforms for lead generation and sales outsourcing performance.

The company’s model blends human sales expertise with a proprietary AI SDR platform. Martal’s platform provides access to a very large B2B contact database enriched with intent and technographic data, and automates much of the outbound workflow—from intelligent prospecting and AI-enhanced copywriting to omnichannel sequencing, email deliverability management, and continuous multivariate testing. Human SDRs and sales executives then focus on nuanced conversations, qualification, and deal progression, giving clients a single partner for strategy, execution, and optimization.

Positioned as a premium "sales-as-a-service" partner, Martal competes with top global lead generation agencies by emphasizing onshore talent, industry specialization, and measurable outcomes such as sales-qualified leads, booked meetings, and closed revenue. The firm continues to expand internationally and invest in AI-driven capabilities while maintaining a boutique, high-touch engagement model for B2B teams that need predictable pipeline without building large internal SDR organizations.

Key Features

Outbound lead generation campaigns - Multi-channel cold outreach via email, LinkedIn, and phone to fill the sales pipeline with sales-qualified leads.

Inbound lead generation & SEO - Content, backlinks, and paid social programs designed to increase organic traffic and marketing-qualified leads.

Appointment setting - SDRs book qualified discovery calls and demos directly onto the client's calendar with decision-makers and buying committees.

Sales outsourcing - Fractional and full-time outsourced sales teams that manage the full sales cycle from prospecting through closing and account management.

LinkedIn lead generation - Social selling, connection campaigns, and sponsored messaging on LinkedIn to reach and nurture ideal buyers.

Cold emailing & deliverability management - Domain registration, email warming, validation, and monitoring to maximize inbox placement and reply rates.

Cold calling with power dialer - High-volume calling powered by an autodialer/power dialer to connect with prioritized prospects and increase meetings booked.

AI SDR platform - Proprietary AI sales engagement platform that automates prospecting, sequencing, copy generation, testing, and optimization while humans handle conversations.

Intent-based prospect list building - Uses large B2B contact databases with intent and technographic signals to identify and prioritize high-propensity accounts and contacts.

Lead scoring, qualification & nurturing - SDRs qualify responses, run discovery, and nurture interested accounts until they are ready for handoff to sales.

Account-based marketing programs - Shortlists target accounts and coordinates multi-touch, multi-channel outreach across stakeholders in each account.

Multi-language and multi-region campaigns - Supports English, Spanish, German, and French with onshore teams across North America, the EU, and LATAM.

Industry-specific playbooks - Tailored messaging, cadences, and campaign strategies for verticals like SaaS, manufacturing, healthcare, cybersecurity, fintech, and more.

Analytics & reporting - Real-time or regularly updated lead reports, KPI dashboards, and weekly review meetings with clear visibility into funnel performance.

B2B sales training & consulting - Playbooks, frameworks, and training programs to improve clients' internal lead generation and closing capabilities.

Pros & Cons

👍 Pros

  • Highly professional, experienced onshore SDR and sales executive teams that feel like an extension of the client's in-house team.
  • Strong communication and responsiveness, with weekly meetings, clear expectations, and transparent reporting on performance.
  • Deep understanding of complex B2B products and niches, allowing them to quickly grasp a client's business and tailor messaging effectively.
  • Full-service model that covers strategy, list building, outreach execution, and lead qualification, reducing the need for multiple vendors.
  • Use of data, intent signals, and an AI SDR platform to optimize campaigns over time and improve response and meeting rates.

👎 Cons

  • Premium pricing and retainer-based commitments that can be challenging for very small or budget-constrained companies.
  • Results and lead quality can be uneven in very niche or emerging markets, requiring iteration to align targeting and messaging.
  • Some clients would like more flexible packages, more granular self-serve visibility (e.g., live dashboards), and easier access to certain contact-level status data.

User Reviews

G2
4.6
★★★★★
Capterra
4.9
★★★★★
TrustRadius
unknown
☆☆☆☆☆

Integrations

Client CRM systems via prospect report sync or CSV import to keep leads, meetings, and unsubscribes up to date. Email SMTP infrastructure used for large-scale outbound email campaigns and deliverability optimization. LinkedIn integration for connection requests, messaging, and social selling within outbound sequences. Autodialer and power dialer call systems to increase outbound call volume and connection rates. Custom sending domains and mailboxes per SDR to improve email reputation and deliverability. Cloud-hosted prospect and lead reports that can be synced into client reporting or BI tools. Calendar tools for direct-to-calendar booking of sales meetings and demos with prospects. Do-not-contact list suppression to ensure unsubscribe lists and DNC files are honored in outreach. Website marketing pixel and tracking scripts for remarketing and visitor behavior insights. Instant messaging channels (such as WhatsApp or similar) used to share real-time campaign updates with clients. Localized web properties in English, Spanish, German, and French to support region-specific campaigns. Compliance workflows aligned with SOC 2, GDPR, and CAN-SPAM requirements for outbound communications. Data providers and sales intelligence platforms used for B2B contact enrichment and intent data. Video conferencing platforms used to host client discovery calls, demos, and sales meetings. Document sharing and collaboration tools used to manage scripts, email templates, and campaign assets with clients.

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Information Technology & Services Software Development Managed Service Providers (MSP) Cybersecurity Healthcare & Medical

Use Cases

Outbound appointment setting and calendar filling for sales teams Top-of-funnel pipeline generation for new product or market launches International expansion into North American, European, or LATAM markets Scaling SDR capacity without hiring and managing an internal team AI-assisted omnichannel outbound to improve reply and meeting rates

FAQ

What is Martal Group?

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Martal Group is a North American B2B lead generation and sales outsourcing agency that helps companies generate qualified pipeline and booked meetings through a combination of onshore SDR teams and a proprietary AI SDR platform. The firm designs and runs omnichannel outbound and inbound campaigns, builds targeted prospect lists, qualifies leads, and can also support onboarding and account management for clients in sectors like SaaS, IT services, manufacturing, cybersecurity, healthcare, and more.

How much does Martal Group cost?

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Martal Group prices its services on a custom, retainer-based model rather than per-user or per-lead fees. Their website lists three main service tiers (Lead Generation; Lead Generation & Customer Onboarding; Lead Generation, Onboarding & Account Management) on a flat monthly-fee basis, with some tiers including a sales commission component. Public review data suggests typical retainers often start around $5,000 per month, but exact pricing depends on factors like target markets, volume, complexity, and whether you add inbound or account management services. Prospects must contact Martal directly or use the pricing pages to receive a tailored quote.

What are the main features of Martal Group?

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Core features of Martal Group include outbound and inbound lead generation, SDR appointment setting, sales outsourcing, LinkedIn lead generation, cold email and cold calling, and a proprietary AI SDR platform. The platform provides large-scale B2B data with intent and technographic signals, AI-enhanced messaging, omnichannel sequencing across email, LinkedIn, and phone, email deliverability management, multivariate testing, and real-time optimization. Martal also offers industry-specific playbooks, analytics and reporting, and optional B2B sales training and consulting.

Who are Martal Group's main competitors?

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Martal Group's main competitors are other B2B lead generation and sales outsourcing providers and AI-powered SDR platforms. Commonly compared alternatives include CIENCE, Belkins, CloudTask, KlientBoost, and other outsourced SDR agencies that provide appointment setting and pipeline generation. Buyers may also consider building an internal SDR team or using point solutions like sales engagement platforms combined with data providers as an alternative to fully managed services.

Is Martal Group good for small businesses?

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Martal Group can be a strong fit for smaller B2B companies if they sell high-value offerings and have budget for a premium retainer, because the service can effectively replace or augment an in-house SDR team. However, very early-stage startups or low-ACV businesses with limited funds may find Martal's mid-to-premium pricing and multi-month commitments challenging. In those cases, DIY outbound tools or lower-cost agencies might be more appropriate until revenue and deal sizes justify a more comprehensive, managed program like Martal's.

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