What is Email Deliverability?

Tracking email deliverability can help you identify and fix problems so that your emails are more likely to reach the inbox.

Tracking email deliverability can also help you understand how your email campaigns are performing. By monitoring deliverability, you can see which campaigns are successful and which ones need improvement. This information can help you adjust your email marketing strategy to improve results.

In order to ensure that your emails are delivered to the inbox, you need to focus on all four types of deliverability. There are four types of email deliverability:
1. Inbox placement
2. IP reputation
3. Domain reputation
4. Email authentication

Email deliverability can be affected by a number of factors, including email content, email sender reputation, email server configuration, and email recipient engagement. Email content can affect deliverability if it contains spam keywords or is flagged as spam by email filtering systems. Email sender reputation can be negatively affected by sending large volumes of email to invalid or non-existent email addresses, or by using a "spam" email address. Email server configuration can also affect email deliverability, for example, if an email server is not properly configured to handle bounced emails or unsubscribe requests. Finally, email recipient engagement can influence email deliverability; if recipients do not open or click on emails from a particular sender, this may cause the sender's emails to be filtered.

Email deliverability is the process of making sure email messages get to their intended recipients. It's a complex process that involves many different factors, but the basic idea is simple: email servers try to deliver email messages as quickly and efficiently as possible. There are a number of things that can affect email deliverability, including things like the content of the email, the sender's reputation, and whether or not the recipient's email server is set up to accept email from the sender. The most important thing for email deliverability is to make sure your email messages are properly formatted and include all the necessary information. This includes things like a valid From address, a Subject line, and proper spacing between paragraphs.

There are a few different ways to test email deliverability. One way is to use a tool like Mailtrap. Mailtrap is a fake SMTP server that allows you to test email delivery without actually sending any email. Another way to test email deliverability is to send email to a mailing list or to a group of people who can provide feedback on whether or not they received the email. Finally, you can also use tools like Google Analytics to track email delivery rates.