ON24 review
The intelligent engagement platform for AI-powered webinars and digital experiences
ON24 is an intelligent engagement platform for B2B marketing and sales teams, unifying webinars, virtual events and content hubs with AI-driven analytics to turn audience engagement into revenue.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with ON24. Research last updated December 2025.
What is ON24?
ON24, Inc. is a publicly traded, cloud-based software company that provides an intelligent engagement platform for B2B marketing and sales organizations. Founded in 1998 and headquartered in San Francisco, ON24 enables companies to create interactive webinars, virtual events, content hubs and personalized landing pages that capture rich first-party engagement data. The platform is designed to help enterprises move from one-off events to continuous, always-on digital engagement that drives pipeline and revenue.
The ON24 product portfolio includes ON24 Elite for live, simulive and on-demand webinars; ON24 Breakouts and Forums for small-group and interactive sessions; ON24 Go Live and Virtual Conference for large, multi-session virtual and hybrid events; ON24 Engagement Hub for always-on content hubs; and ON24 Target for personalized landing page experiences. These offerings are underpinned by ON24 Intelligence, which aggregates behavioral data across experiences, and ON24’s AI-powered Analytics and Content Engine (ACE), which can automatically generate transcripts, summaries, ebooks, blogs and highlight videos from long-form webinar content.
ON24 differentiates itself in the webinar and virtual event market through deep integrations with leading marketing automation and CRM platforms, including Salesforce, Adobe Marketo Engage, Oracle Eloqua, HubSpot and Salesforce Marketing Cloud Account Engagement (Pardot). This allows organizations to sync granular engagement data into their go-to-market stack, enabling lead scoring, intent detection, account-based marketing and highly targeted follow-up. The company also emphasizes enterprise-grade security and compliance, with SOC 2 Type II attestation and ISO 27001:2022 and ISO 27701:2019 certifications, as well as GDPR and CCPA-compliant data processing.
Over more than two decades, ON24 has evolved from its origins in webcasting and virtual events to become a leading intelligent engagement platform recognized by independent review sites like G2 and TrustRadius. It serves thousands of marketing-led organizations across technology, financial services, life sciences, manufacturing, professional services and associations, including several of the world’s largest software, asset management, pharmaceutical and industrial companies. Today, ON24 continues to invest in AI, analytics and integrations to help enterprises scale personalized digital experiences and convert engagement into measurable business outcomes.
ON24 key features
Teams typically use it for demand generation and lead nurturing webinars, account-based marketing and pipeline acceleration programs, virtual conferences, summits and hybrid events, and more.
- Live, simulive and on-demand webinars, Host customizable live, pre-recorded and on-demand webinars with a branded console and 20+ engagement tools.
- Virtual conferences and multi-session events. Run large-scale virtual or hybrid conferences with multi-track agendas, lobbies, expo areas and sponsor spaces.
- ON24 Elite webinar console. Fully brandable attendee console supporting video, slides, Q&A, polls, surveys, resource lists, CTAs and more.
- AI-powered ACE engine. Use ON24's AI-powered Analytics and Content Engine (ACE) to auto-generate transcripts, summaries, ebooks, blogs and highlight videos from webinar content.
- Engagement Hub content hubs. Create always-on, bingeable hubs that organize webinars, videos and assets into personalized content experiences.
- ON24 Target personalized pages. Build ABM-style landing pages tailored by account, industry or segment with curated content and offers.
- Advanced analytics and engagement scoring. Capture detailed attendee-level and account-level engagement data, including heatmaps of key moments, to surface buying signals.
- Segment personalization. Dynamically personalize calls-to-action, resources and messaging across experiences based on audience attributes and behavior.
- Automated nurtures. Turn top-performing webinar moments into automated nurture pages and campaigns with AI-generated copy and highlight clips.
- Breakouts and small-group experiences. Add live breakout rooms and small-group discussions inside webinars and virtual events for deeper engagement.
- Registration and event management. Build branded registration pages, manage approvals and capacity, and automate confirmation, reminder and follow-up emails.
- Multi-language and translation capabilities. Translate webinars and experiences into multiple languages to quickly scale global campaigns.
- Accessibility and compliance features. Provide captioning, accessibility components and compliance tooling to support diverse audiences and regulatory needs.
- ON24 Connect integrations. Sync first-party engagement data via native integrations and REST APIs to MAP, CRM and other business systems.
- Professional services and managed events. Access production, monitoring and event management services for high-stakes or complex virtual programs.
What reviewers love, and what to watch
A balanced view of ON24, drawn from public reviews and product research.
Pros
- Highly customizable, professional-looking webinar and virtual event experiences that reflect enterprise branding.
- Robust engagement tools such as Q&A, polls, surveys, resource libraries and chat that keep audiences actively participating.
- Strong analytics and reporting that surface attendee behavior, engagement scores and buying signals for sales and marketing.
- Deep integrations with leading MAP and CRM platforms like Marketo, Salesforce, HubSpot and Eloqua for streamlined lead flow.
- Scales well for global programs, supporting many webinars and large virtual events with reliable production workflows.
- Responsive support and optional managed services that help teams execute complex or high-stakes events successfully.
- Simulive and on-demand capabilities that make it easy to repurpose content and reach audiences across time zones.
Cons
- Backend interface and virtual conference manager can feel dated and unintuitive, creating a learning curve for new users.
- Users report occasional technical glitches such as audio lag, screen-share freezes or attendee connection issues during live events.
- Pricing is considered premium compared to lighter-weight webinar tools, which can limit adoption in smaller teams or regions.
- Advanced integrations and custom reporting can be complex to configure and may require specialized admin expertise.
ON24 pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Webinars & videos: live, simulive and on-demand webinars with studio, presentation tools and 20+ engagement widgets.
- Events management: branded registration pages, event information, promo videos and speaker bios.
- Automated email communications: confirmations, reminders, thank-you and follow-up messages.
- Core integrations: send ON24 engagement and performance data to key MAP and CRM systems.
- Performance analytics: standard reports on audience behavior and webinar performance.
- Optional virtual events add-on for larger virtual or hybrid experiences.
- All Essentials features.
- Segment personalization powered by ACE to tailor CTAs, resources and messaging by audience segment.
- Key Moments heatmaps to automatically identify top-performing segments of each webinar.
- Automated nurtures that turn webinar highlights into follow-up landing pages and campaigns.
- AI-generated content & videos from webinar sessions (transcripts, ebooks, blogs, short clips).
- Advanced analytics with real-time, account- and contact-level engagement insights.
- All Standard features.
- Content hubs for personalized, always-on collections of webinars and assets.
- Personalized landing pages targeting specific industries, buying stages or named accounts.
- Expanded virtual event options as an add-on for complex, multi-session experiences.
Setup: Custom implementation and optional event services; no standard public setup fee. N/A, ON24 does not offer a free plan; access is via paid subscription only.
Who ON24 is for
A strong fit for
Mid-market and enterprise B2B organizations that run frequent webinars and virtual events, rely on marketing automation and CRM platforms, and need deep engagement analytics and first-party data to power demand generation and account-based marketing.
Probably not for
Very small businesses or teams seeking a low-cost, lightweight webinar tool for occasional meetings or simple internal presentations, where advanced integrations, analytics and AI-driven content are not required.
How ON24 compares
Compared to mass-market webinar tools like Zoom Webinars or GoTo Webinar, ON24 is positioned as an enterprise-grade engagement platform rather than a simple broadcast or meeting solution. Its strength lies in combining interactive experiences with deep analytics, first-party engagement data and native integrations into systems like Salesforce, Marketo, HubSpot and Eloqua. This makes ON24 particularly compelling for B2B organizations that treat webinars and virtual events as core demand-generation channels and need to prove ROI at the pipeline and revenue level.
Versus other event-focused platforms such as BigMarker or Cvent, ON24 stands out for its webinar-first heritage, robust engagement console and AI-powered ACE engine that turns events into ongoing content and nurture programs. However, those competitors may appeal to organizations that prioritize broader event management features (e.g., registration across in-person venues, travel and hotel logistics) or require lower entry-level pricing. ON24’s higher price point and more complex backend mean it is best suited to teams that can fully leverage its integrations, analytics and AI capabilities to drive measurable growth.
For enterprises running global webinar series, virtual summits and always-on content hubs, ON24 often compares favorably on engagement depth, data quality and integration maturity. For smaller teams needing a straightforward, budget-friendly tool for occasional webinars or internal meetings, lighter alternatives are likely a better fit.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about ON24
The short version is on the surface. Open any question to go deeper.