Postal (now operating as Postal by Sendoso) is an intelligent gifting and direct mail platform built to help revenue and people teams create meaningful offline experiences at scale. Through a curated global marketplace of 3,000+ gifts and experiences, teams can send personalized items, swag, and direct mail while tracking impact on pipeline, revenue, and retention. The platform centralizes gifting budgets, approvals, and reporting so marketing, sales, customer success, and people ops can all work from a single system of record.
Founded in 2019 in San Luis Obispo, California by Erik Kostelnik and Jed Danner, Postal set out to bring the efficiency of digital marketing and sales automation to the traditionally manual world of corporate gifting and direct mail. Venture backing from Mayfield and OMERS Ventures fueled the company through a $9M Series A and a $22M Series B, enabling Postal to expand its marketplace, deepen integrations into the GTM tech stack, and build out warehousing and logistics capabilities across multiple regions.
The product has evolved into a suite of offerings—Postal Engage for intelligent campaign execution, Postal Brand for branded swag stores and inventory management, and Postal ABM for account-based gifting and reporting. Combined with the Paper Plane creative agency, Postal can support everything from one-off campaigns and virtual event kits to complex, multi-region swag programs with warehousing, pick-pack-kitting, and trade show fulfillment. Deep integrations with systems like Salesforce, HubSpot, Marketo, Outreach, Salesloft, Microsoft Dynamics, Workday, and intent platforms such as 6sense and Demandbase allow teams to trigger gifts based on customer signals and see offline ROI alongside digital touchpoints.
In May 2025, Postal was acquired by Sendoso, bringing together two of the largest players in the global gifting and direct mail market. While now part of the Sendoso family, Postal continues to operate as its own product line focused on intuitive UX, people-ops use cases, curated swag programs, and mid-market to enterprise GTM teams. The combined organization positions Postal strongly against competitors in the gifting and direct mail category, offering customers more scale, international coverage, and innovation while preserving Postal’s emphasis on ease of use and support.
