Postal

The everything app, for gifting.

Gifting & Direct Mail
★★★★☆ 4.4
2019 Founded
51-200 Employees
600+ Customers
San Luis Obispo, CA, USA Headquarters
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Quick Facts

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Website
postal.com →
Starting Price
unknown
Pricing Model
tiered
Free Trial
unknown days
Company Type
acquired
Social
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About Postal

Postal (now operating as Postal by Sendoso) is an intelligent gifting and direct mail platform built to help revenue and people teams create meaningful offline experiences at scale. Through a curated global marketplace of 3,000+ gifts and experiences, teams can send personalized items, swag, and direct mail while tracking impact on pipeline, revenue, and retention. The platform centralizes gifting budgets, approvals, and reporting so marketing, sales, customer success, and people ops can all work from a single system of record.

Founded in 2019 in San Luis Obispo, California by Erik Kostelnik and Jed Danner, Postal set out to bring the efficiency of digital marketing and sales automation to the traditionally manual world of corporate gifting and direct mail. Venture backing from Mayfield and OMERS Ventures fueled the company through a $9M Series A and a $22M Series B, enabling Postal to expand its marketplace, deepen integrations into the GTM tech stack, and build out warehousing and logistics capabilities across multiple regions.

The product has evolved into a suite of offerings—Postal Engage for intelligent campaign execution, Postal Brand for branded swag stores and inventory management, and Postal ABM for account-based gifting and reporting. Combined with the Paper Plane creative agency, Postal can support everything from one-off campaigns and virtual event kits to complex, multi-region swag programs with warehousing, pick-pack-kitting, and trade show fulfillment. Deep integrations with systems like Salesforce, HubSpot, Marketo, Outreach, Salesloft, Microsoft Dynamics, Workday, and intent platforms such as 6sense and Demandbase allow teams to trigger gifts based on customer signals and see offline ROI alongside digital touchpoints.

In May 2025, Postal was acquired by Sendoso, bringing together two of the largest players in the global gifting and direct mail market. While now part of the Sendoso family, Postal continues to operate as its own product line focused on intuitive UX, people-ops use cases, curated swag programs, and mid-market to enterprise GTM teams. The combined organization positions Postal strongly against competitors in the gifting and direct mail category, offering customers more scale, international coverage, and innovation while preserving Postal’s emphasis on ease of use and support.

Key Features

Global gifting marketplace - curated catalog of 3,000+ gifts, experiences, and swag from small, diverse, and local vendors with no mark-ups on marketplace items.

AI-powered collections - recommendations and pre-built collections that help users quickly find on-brand, high-performing gifts for different audiences and occasions.

MagicLink digital gifting - 1:1 or 1:many links that let recipients choose and accept gifts, enter their own address, and reduce waste from unaccepted sends.

Direct mail designer - build and send handwritten notes, postcards, and printed mailers directly from the platform with templates and customization options.

Swag Store and branded storefront - create a company-branded online swag store where employees, customers, and partners can redeem and order approved merchandise.

Warehousing and fulfillment - store swag and custom kits in Postal's warehouses and leverage pick, pack, kitting, and global distribution from hubs in the US, Canada, Europe, Australia, and the UK.

Virtual and in-person event support - send pre- and post-event gifts, manage conference and field event swag, and tie gifting to event registrations and attendance.

Postal Engage - all-in-one gifting orchestration for building, automating, and tracking campaigns across marketing, sales, customer success, and people ops.

Postal Brand - tools to design, source, store, and distribute branded merchandise without large minimum order quantities.

Postal ABM - account-based gifting workflows and dashboards to target key accounts, coordinate multi-touch campaigns, and measure contribution to pipeline and revenue.

Reporting & ROI dashboard - real-time view of accepted gifts, meetings booked, influenced pipeline, opportunities, and closed-won revenue, with filters by user, team, item, or campaign.

Budgeting and governance - centralized budgets, per-user and per-team limits, approval workflows, and spend controls to keep gifting compliant and on-budget.

Deep CRM and MAP integrations - map sends to leads, contacts, accounts, opportunities, and campaigns in tools like Salesforce and HubSpot for full-funnel attribution.

Chrome extension and in-workflow sending - send gifts directly from tools like Gmail, Outlook, Salesforce, and other web apps via the Postal Chrome extension.

Paper Plane creative agency - in-house creative team to concept, design, and produce custom branded kits, boxes, and experiences for higher-touch programs.

Pros & Cons

👍 Pros

  • Easy to use for senders, with straightforward onboarding and simple workflows for sending gifts, gift cards, and swag at scale.
  • Robust, curated gifting marketplace with a wide variety of high-quality items, including local and small-business vendors.
  • Strong integrations with Salesforce, HubSpot, Marketo, Outreach, Salesloft, and other tools, enabling automated, trackable gifting within existing workflows.
  • Automation and MagicLink capabilities that reduce manual work, improve show rates for meetings and events, and clearly drive pipeline and revenue impact.
  • Responsive customer support and dedicated CSMs that help with campaign ideation, troubleshooting, and ongoing optimization.

👎 Cons

  • User interface and navigation can feel confusing or clunky at times, with some users reporting a learning curve and occasional glitches.
  • International gift and swag options are more limited than in some competitors, and customs-related taxes or fees can be less predictable.
  • Admin, billing, and team/budget setup can be cumbersome, with pricing and certain fees only available through sales rather than fully self-serve.
  • Reporting, while sufficient for many teams, is cited as less robust or intuitive than ideal for advanced analytics needs.

User Reviews

G2
4.7
★★★★★
Capterra
5.0
★★★★★
TrustRadius
7.1
★★★★★

Integrations

Salesforce HubSpot Marketo Eloqua Outreach Salesloft Microsoft Dynamics Shopify Zapier Calendly Chili Piper Google Chrome Extension Workday 6sense Demandbase Bombora RollWorks BambooHR Planful Influitive

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Financial Services Professional Services Healthcare Manufacturing

Use Cases

Account-based marketing campaigns with triggered gifting and direct mail Sales prospecting and meeting-setting incentives using digital gift links Customer lifecycle gifting tied to onboarding, renewals, and advocacy Event invitations, attendance boosts, and post-event follow-up kits Employee onboarding, rewards, and recognition programs

FAQ

What is Postal?

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Postal is an intelligent corporate gifting and direct mail platform that enables B2B companies to send personalized gifts, swag, and direct mail at scale. It provides a curated global marketplace, automation tools, and deep integrations with systems like Salesforce, HubSpot, Marketo, Outreach, Salesloft, and Workday so teams can trigger sends based on customer signals and measure the impact on pipeline, revenue, and retention.

How much does Postal cost?

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Postal offers an Economy free tier and a paid First Class tier. The Economy plan is free for a single user and includes unlimited domestic US sends and basic marketplace access with limited integrations. The First Class plan is a quote-based annual subscription that unlocks unlimited users, advanced integrations, warehousing, international shipping, swag stores, and dedicated onboarding and support. Exact pricing for First Class is not published and requires contacting Postal's sales team.

What are the main features of Postal?

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Key features of Postal include a curated global gifting marketplace, AI-powered gift collections, MagicLink digital gifting, direct mail design tools, branded swag stores, warehousing and kitting, virtual and in-person event support, ABM-focused campaign orchestration, deep CRM and marketing automation integrations, and a reporting dashboard that shows accepted gifts, meetings, pipeline, and revenue influenced by offline engagement.

Who are Postal's main competitors?

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Postal's primary competitors in the B2B gifting and direct mail space include Sendoso, Alyce, Reachdesk, and PFL, along with smaller niche providers and swag agencies. Since 2025, Postal has been part of the Sendoso family, but it is still frequently evaluated alongside these other platforms for corporate gifting, swag management, and direct mail automation needs.

Is Postal good for small businesses?

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Postal can be a good fit for small and growing businesses that send enough gifts to benefit from automation and integrations. The free Economy tier is particularly useful for solo marketers or small teams managing occasional gifting in the US. However, very small businesses with limited budgets or simple, infrequent gifting needs may find the complexity and custom-priced First Class plan more than they require and might prefer lighter-weight or fully self-serve swag solutions.

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