Reply.io

Supercharge your sales team with AI reply.io

Sales Engagement
★★★★☆ 4.3
2014 Founded
51-200 Employees
3,000+ Customers
San Jose, CA, USA Headquarters

Quick Facts

✓ Free Trial
Website
reply.io →
Starting Price
49
Pricing Model
tiered
Free Trial
14 days
Company Type
private

About Reply.io

Reply.io is an AI-powered sales engagement platform built to automate and scale outbound outreach across email, LinkedIn, SMS, WhatsApp, and voice while preserving a personal touch. Teams can discover new prospects using Reply’s B2B database and Chrome extension, orchestrate multichannel sequences, manage replies in a unified inbox, and measure performance with detailed reporting. reply.io

Founded in 2014 by Oleg Campbell, Reply was created to eliminate repetitive, manual sales tasks like sending and following up on cold emails. The company has since evolved from a single-channel cold email tool into a full sales engagement platform with built-in AI capabilities, an email deliverability toolkit, and a growing ecosystem of CRM and workflow integrations. reply.io

In recent years, Reply has doubled down on AI with Jason, its AI SDR agent that can define ICPs, source prospects from a database of 1B+ contacts, personalize outreach, handle replies, and book meetings autonomously. This positions Reply between lightweight cold email tools and heavyweight enterprise engagement suites, offering sophisticated automation without the implementation overhead of classic enterprise platforms. reply.io

Headquartered in San Jose, California and operating as a fully distributed team across the U.S., Canada, and Ukraine, Reply serves primarily B2B organizations—especially SaaS companies, agencies, and growing sales teams. With 50–200 employees and thousands of customers worldwide, it is a well-established “OG” player in the sales engagement category that continues to modernize with AI, white-label options, and agency-focused functionality. linkedin.com

Key Features

Multichannel conditional sequences - build automated sequences that combine email, LinkedIn steps, SMS, WhatsApp, calls, and tasks with branching logic based on prospect behavior. reply.io

Jason AI SDR agent - AI-powered SDR that defines your ICP, discovers leads from a 1B+ contact database, personalizes messages, handles replies, and books meetings automatically. reply.io

Real-time B2B data - access a large in-app database (140M+ contacts) and real-time intent signals to discover and enrich prospects for outbound campaigns. reply.io

Findy Chrome extension - Chrome extension for LinkedIn and Gmail that finds verified emails, enriches contacts, and pushes prospects directly into Reply sequences or lists. reply.io

Unified inbox - manage replies from email, SMS, and social channels in one inbox to keep conversations organized without switching tools. reply.io

Email deliverability toolkit - includes free warmup for every mailbox, email health checks, inbox rotation, Google Postmaster integration, and configuration guidance for SPF, DKIM, and DMARC. reply.io

AI email & sequence generation - generate cold email templates, full sequences, and personalized icebreakers with AI and optimize existing templates using AI quality scoring. linkedin.com

AI variables & personalization - dynamically personalize each email with AI variables that generate unique sentences and first lines per prospect to improve engagement and bypass spam filters. reply.io

Meeting scheduler - book meetings directly from sequences using Reply's built-in scheduler and integrations with Google Calendar and tools like Calendly. reply.io

Analytics & reporting - sequence, template, and mailbox performance analytics with A/B testing, team performance dashboards, and channel efficiency reports. reply.io

Native CRM integrations - two-way sync and campaign launch from CRMs like Salesforce, HubSpot, Pipedrive, and Copper plus automation via Zapier, Make, and API. reply.io

Agency workspaces & white label - multi-workspace account structure for agencies with unlimited clients/users, RBAC, consolidated inbox and dashboards, and optional white-label branding. reply.io

Email validation & verification - built-in email validation add-ons and verification within the Chrome extension to reduce bounces and protect sender reputation. reply.io

Task management - tasks dashboard (calls, manual emails, LinkedIn actions) tied to multichannel sequences so reps can execute daily activities from one queue. pr.com

API & webhooks - REST API v2, basic and high-volume API endpoints, and webhooks for syncing contacts, activities, and events with custom systems and data warehouses. reply.io

Pros & Cons

👍 Pros

  • Intuitive interface and easy campaign setup once users learn the workflow, compared to more complex enterprise tools. g2.com
  • Robust multichannel automation with emails, calls, LinkedIn, SMS, and WhatsApp in a single sequence, saving SDRs significant time. reply.io
  • Strong automation and AI features for generating templates, sequences, and responses that improve productivity and personalization. reply.io
  • Responsive and generally well-rated customer support via live chat, often highlighted positively in Capterra and G2 reviews. capterra.com
  • Good value for small and mid-sized teams due to unlimited mailboxes, built-in warmup, and flexible pricing versus some large competitors. reply.io

👎 Cons

  • Noticeable learning curve and sometimes confusing UI when setting up complex, branching sequences or advanced features. g2.com
  • Occasional bugs, clunky behavior, and integration quirks (e.g., Salesforce/HubSpot syncing issues or incomplete data sync) reported by some users. trustradius.com
  • Deliverability and sending consistency can require careful tuning, and some reviewers feel other tools provide stronger out-of-the-box inbox placement. g2.com
  • Pricing and billing practices have drawn criticism from a minority of users, including complaints about unexpected charges or difficulty cancelling. capterra.com

User Reviews

G2
4.6
★★★★★
Capterra
4.6
★★★★★
TrustRadius
7.4
★★★★★

Integrations

Salesforce HubSpot Pipedrive Copper Zoho CRM Close CRM Zendesk Sell Google Workspace Microsoft 365 / Outlook Slack Zapier Make Hightouch Relevance AI Calendly Vidyard Twilio Aircall Google Sheets Quora Lead Gen Forms Clearbit

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Marketing & Advertising Recruitment & Staffing Professional Services

Use Cases

Cold Email Outreach Multichannel Sales Prospecting Sales Development & Pipeline Generation Lead Generation Services for Agencies Recruiting & Candidate Outreach PR & Link-Building Outreach

FAQ

What is Reply.io?

+

Reply.io is an AI-first sales engagement platform that helps B2B teams and agencies find prospects, run multichannel outreach, and book meetings at scale. It combines a B2B contact database, Chrome extension, multichannel sequences (email, LinkedIn, SMS, WhatsApp, calls), unified inbox, and analytics, plus Jason AI SDR for fully or semi-automated outbound. reply.io

How much does Reply.io cost?

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Reply.io uses a tiered pricing model. Email Volume plans start around $49 per user per month billed annually based on active contacts, Multichannel plans start around $89 per user per month with unlimited contacts, AI SDR Starter plans begin at about $500 per month, and Agency Core starts near $210 per month. All plans include a 14-day free trial, and higher-volume or AI SDR/agency deployments typically require contacting sales for a custom quote. g2.com

What are the main features of Reply.io?

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Key features include multichannel conditional sequences, Jason AI SDR, a large B2B contact database, the Findy Chrome extension for LinkedIn/Gmail prospecting, unified inbox, advanced email deliverability toolkit and warmup, AI-generated emails and sequences, meeting scheduler, analytics and A/B testing, and native integrations with major CRMs and tools like Salesforce, HubSpot, Pipedrive, Copper, Zapier, and Make. reply.io

Who are Reply.io's main competitors?

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Reply.io competes with other sales engagement and outbound platforms such as Outreach and Salesloft (enterprise-focused suites), Apollo.io (data-centric sales platform), and Lemlist (cold email and multichannel outreach), as well as lighter tools like Instantly, Smartlead, and Woodpecker for pure cold email use cases. g2.com

Is Reply.io good for small businesses?

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Yes. Most Reply.io customers are small and mid-sized businesses, and many reviews highlight that it's powerful enough for serious outbound while still accessible to lean teams. SMBs benefit from unlimited mailboxes, built-in warmup, and flexible multichannel automation without needing a full enterprise sales stack. However, very small teams with minimal outreach needs may find simpler, cheaper cold email tools sufficient. g2.com

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