SmartBug Media

The world's most decorated HubSpot digital agency.

Demand Gen & Performance Agencies
2007 Founded
201-500 Employees
100+ Customers
Newport Beach, California, United States (remote-first) Headquarters

Quick Facts

Starting Price
4250
Pricing Model
tiered
Company Type
private

About SmartBug Media

SmartBug Media is a full-service digital agency that specializes in turning HubSpot into a predictable revenue engine across marketing, sales, revenue operations, web, customer success, and e-commerce. As a long-time HubSpot Elite Solutions Partner, the firm focuses on strategy-led implementations, demand generation, and complex integrations so that clients can unify their tech stack and execute multi-channel campaigns with confidence.

Founded in 2007 and operating as a remote-first company, SmartBug is legally headquartered in Newport Beach, California but employs a fully distributed team of more than 300 specialists across dozens of U.S. states and multiple countries. Over the past several years, the agency has been repeatedly recognized on the Inc. 5000 list of fastest-growing private companies and Adweek’s Fastest Growing Agencies lists, reflecting strong, sustained growth. Strategic acquisitions of Worth eCommerce, Chair10 Marketing, and Globalia have expanded its capabilities in e-commerce, performance media, and complex systems integration.

SmartBug has built its market position around deep HubSpot expertise. It is frequently described as HubSpot’s largest, deepest and most decorated Elite partner, holding all advanced HubSpot accreditations and multiple HubSpot Partner of the Year awards across global and North American categories. The team holds more than a thousand HubSpot certifications and has earned hundreds of awards for client work, particularly in complex B2B, healthcare, manufacturing, senior living, finance, and education environments.

Within the demand generation and performance agency landscape, SmartBug competes as a premium, consultative partner for organizations that want one accountable team to own strategy, execution, and technical enablement. Its blend of lifecycle strategy, RevOps and CRM architecture, web and commerce builds, advanced integrations, and ongoing enablement makes it especially attractive to mid-market and enterprise companies standardizing on HubSpot or looking to rationalize fragmented marketing and sales stacks.

Key Features

Full-funnel demand generation programs - strategy, campaigns, and optimization to build pipeline and revenue.

HubSpot onboarding and implementation - structured packages to configure Marketing, Sales, Service and other hubs for fast time-to-value.

HubSpot admin and ongoing optimization - day-to-day management, governance, and best-practice tuning of HubSpot instances.

Revenue operations and CRM architecture - lifecycle design, data modeling, and reporting across marketing, sales, and customer success.

Web design and development - website strategy, UX, design and builds on HubSpot CMS, WordPress, Shopify and other platforms.

Content marketing and SEO - persona-driven content, blogging, SEO, and thought leadership programs that drive qualified traffic and leads.

Paid media and performance marketing - planning and execution across Google, Bing, Meta, LinkedIn and other channels tied to revenue outcomes.

Marketing automation and lifecycle nurturing - email, SMS and multi-channel nurture programs, including Klaviyo and HubSpot-based automation.

Sales enablement - playbooks, collateral, sequences, and sales process alignment to increase conversion and deal velocity.

Customer success and service automation - ticketing, knowledge bases, self-service portals and workflows built on HubSpot Service Hub.

Integrations and migrations - design and delivery of complex integrations between HubSpot and CRMs, ERPs, EHRs, e-commerce, calling and analytics tools.

Data migration and quality - large-scale CRM and marketing automation migrations, data cleanup, and governance frameworks.

Industry-specific solutions - tailored strategies and templates for sectors such as SaaS, manufacturing, healthcare, senior living, finance, and education.

AI and automation services - HubSpot AI training workshops and applied AI use cases to improve productivity and decision-making.

E-commerce growth programs - lifecycle marketing, email/SMS, and paid media for D2C and e-commerce brands on Shopify and related platforms.

Pros & Cons

👍 Pros

  • Deep HubSpot expertise across all hubs, including complex implementations, integrations, and data migrations.
  • High-quality strategic guidance that connects demand generation, RevOps, sales enablement, and customer success.
  • Strong client support with teams that act as an extension of in-house marketing and revenue teams.
  • Proven track record of results, with many case studies showing meaningful lifts in leads, pipeline, and revenue.
  • Broad industry experience and awards that give clients confidence in execution on complex, regulated, or high-growth use cases.

👎 Cons

  • Services are positioned at a premium price point and can be expensive for smaller or budget-constrained companies.
  • Some reviewers note occasional communication or alignment issues that require active management.
  • Reported staff or account team changes can create perceived disruption on long-running engagements for some clients.

User Reviews

G2
unknown
☆☆☆☆☆
Capterra
0.0
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

HubSpot Klaviyo Shopify Magento / Adobe Commerce WordPress / WooCommerce SAP Salesforce Nextech NetSuite Meditech Microsoft Dynamics 365 Epic Athena Apollo.io AdvancedMD Acumatica Aircall Akeneo Allbound Authorize.net BHN Rewards BigCommerce Bing Ads Bitrix24 Brandlive CallRail

Best For

Company Size

smb mid-market enterprise

Industries

SaaS & Technology Healthcare Senior Living Manufacturing Financial Services Franchise & Multi-location

Use Cases

HubSpot implementation and onboarding Demand generation and pipeline creation Revenue operations and CRM consolidation E-commerce and lifecycle marketing Customer success and service automation

FAQ

What is SmartBug Media?

+

SmartBug Media is a full-service digital and demand generation agency and HubSpot Elite Solutions Partner. It helps B2B, B2C and D2C organizations grow revenue by combining inbound marketing, paid media, revenue operations, web development, customer success, and complex HubSpot-centric integrations into cohesive programs.

How much does SmartBug Media cost?

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SmartBug Media generally prices engagements on a project or retainer basis. Published HubSpot onboarding packages start around $4,250-$12,000 as one-time implementations, and third-party sources indicate ongoing retainers commonly start in the mid four- to low five-figure range per month depending on scope and hours. Exact pricing is customized based on hubs, complexity, and deliverables, so prospects typically engage the sales team for a tailored proposal.

What are the main features of SmartBug Media's services?

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Core capabilities include full-funnel demand generation, inbound and content marketing, SEO, paid media, HubSpot onboarding and admin, revenue operations and CRM architecture, web design and development, customer success and service automation, e-commerce and Klaviyo/Shopify programs, complex integrations and migrations, data migration and governance, and HubSpot AI and training workshops.

Who are SmartBug Media's main competitors?

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SmartBug Media most often competes with other HubSpot-centric and demand generation agencies such as New Breed, KlientBoost, Media Junction, Salted Stone, Blend, Huble and similar RevOps-focused partners that offer strategy, execution and HubSpot implementation services.

Is SmartBug Media good for small businesses?

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SmartBug Media can support smaller organizations that are committed to HubSpot, but its pricing and engagement model are optimized for mid-market and enterprise companies with meaningful budgets and complex needs. Very small businesses or startups seeking inexpensive, narrowly scoped help may find more suitable options with smaller or more tactical agencies, while growing firms that want a strategic, full-funnel HubSpot partner are a stronger fit for SmartBug.

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