Salaria Sales Solutions is a B2B sales development and lead generation consultancy headquartered in Arlington, Virginia. The firm focuses on top-of-funnel execution for B2B organizations, combining human SDR pods with AI-driven research and targeting to consistently book qualified meetings with decision-makers. Rather than selling software licenses, Salaria operates as an outsourced SDR and revenue development partner, managing outbound campaigns across phone, email, LinkedIn, and other digital channels.
Founded in 2019, Salaria has grown into a mid-sized, globally distributed team serving clients from small businesses to large enterprises across industries such as SaaS, manufacturing, energy, environmental services, professional services, and e‑commerce. Engagements are typically structured around dedicated “pods” made up of SDRs, account managers, and strategists trained on each client’s product, industry, and ICP. These pods run multichannel cadences that blend high-volume outreach with personalized messaging.
Salaria’s service offering spans ICP definition, data enrichment, cold email and cold calling, LinkedIn and social outreach, custom market research, rapid inbound lead response, account-based marketing campaigns, and cross-functional appointment setting. An AI layer scores accounts using intent, firmographic, and technographic signals, while SDRs refine messaging, handle objections, and qualify opportunities. Clients get real-time dashboards that track dials, emails, meetings booked, pipeline contribution, and closed-won revenue, along with call recordings and weekly strategy reviews.
Positioned as a premium, full-service alternative to building in-house SDR teams, Salaria emphasizes month-to-month flexibility, US-based strategic leadership, and transparent performance reporting. The company highlights strong customer satisfaction through 5.0/5.0 ratings on G2 and high scores on TrustRadius and Trustpilot, where reviewers point to high-quality meetings, measurable ROI, and responsive account management as key reasons for choosing Salaria over other lead generation agencies.