Solaria Sales Solutions

Full-Service B2B Sales & Lead Generation – Powered by People, Perfected by AI

SDR & Lead Gen Services
★★★★★ 4.9
2019 Founded
51-200 Employees
unknown Customers
Arlington, VA, United States Headquarters

Quick Facts

Starting Price
unknown
Pricing Model
custom
Company Type
private

About Solaria Sales Solutions

Salaria Sales Solutions is a B2B sales development and lead generation consultancy headquartered in Arlington, Virginia. The firm focuses on top-of-funnel execution for B2B organizations, combining human SDR pods with AI-driven research and targeting to consistently book qualified meetings with decision-makers. Rather than selling software licenses, Salaria operates as an outsourced SDR and revenue development partner, managing outbound campaigns across phone, email, LinkedIn, and other digital channels.

Founded in 2019, Salaria has grown into a mid-sized, globally distributed team serving clients from small businesses to large enterprises across industries such as SaaS, manufacturing, energy, environmental services, professional services, and e‑commerce. Engagements are typically structured around dedicated “pods” made up of SDRs, account managers, and strategists trained on each client’s product, industry, and ICP. These pods run multichannel cadences that blend high-volume outreach with personalized messaging.

Salaria’s service offering spans ICP definition, data enrichment, cold email and cold calling, LinkedIn and social outreach, custom market research, rapid inbound lead response, account-based marketing campaigns, and cross-functional appointment setting. An AI layer scores accounts using intent, firmographic, and technographic signals, while SDRs refine messaging, handle objections, and qualify opportunities. Clients get real-time dashboards that track dials, emails, meetings booked, pipeline contribution, and closed-won revenue, along with call recordings and weekly strategy reviews.

Positioned as a premium, full-service alternative to building in-house SDR teams, Salaria emphasizes month-to-month flexibility, US-based strategic leadership, and transparent performance reporting. The company highlights strong customer satisfaction through 5.0/5.0 ratings on G2 and high scores on TrustRadius and Trustpilot, where reviewers point to high-quality meetings, measurable ROI, and responsive account management as key reasons for choosing Salaria over other lead generation agencies.

Key Features

Full-service B2B lead generation - end-to-end management of the sales development process from ICP definition and list building through outbound outreach and appointment setting.

Human/AI-enabled cold calling - SDRs manually dial prospects one by one, supported by AI for prioritization and scripting, with no use of robodialers.

Hyper-personalized email outreach - multi-step cold email sequences that combine deep data enrichment, AI-generated drafts, and human editing for genuine personalization.

Targeted LinkedIn & social outreach - profile optimization and outbound messaging on LinkedIn and other social platforms to engage target buyers where they are active.

Custom market research & prospecting - tailored list building using firmographic, technographic, and intent signals to identify and prioritize high-fit accounts.

AI-driven outbound engine - scoring of accounts on 50+ signals (intent, funding, hiring, tech stack changes, etc.) to focus SDR efforts on the highest-intent prospects.

Cross-functional appointment setting - coordination of meetings with full buying committees (economic, technical, and operational stakeholders) for complex B2B deals.

Rapid inbound lead response - human reps respond quickly to inbound demo requests and form fills, then follow up across channels until leads are qualified or disqualified.

Dedicated SDR pods - cross-functional pods of SDRs, account managers, and strategists assigned to each client, providing continuity, vertical knowledge, and consistent execution.

Real-time performance dashboards - reporting on dials, emails, replies, meetings booked, pipeline value, and closed-won revenue, plus access to call recordings.

Account-based marketing programs - ABM-style campaigns for named accounts, combining outbound sequences with targeted ads and persona-specific messaging.

Multilingual global outreach - remote SDR teams capable of running compliant cadences in multiple languages for international campaigns.

Compliance-focused outreach - processes and tooling aligned to TCPA, CAN-SPAM, GDPR, and CCPA requirements for cold calls and cold emails.

CRM integration & attribution - bidirectional integration with client CRMs for clean attribution of meetings, opportunities, and revenue to Salaria-sourced activities.

Pros & Cons

👍 Pros

  • Consistently books high-quality, well-vetted meetings with senior decision-makers that convert into real pipeline and closed revenue.
  • Strategic, structured approach to campaign design with a strong understanding of client industries, ICPs, and long-term goals.
  • Responsive communication and collaboration, including weekly check-ins, transparent reporting, and hands-on account management.
  • Flexible and adaptable team that actively incorporates client feedback and continuously optimizes messaging, targeting, and cadences.
  • Month-to-month contracts and fully managed SDR pods that free internal teams to focus on follow-up, strategy, and closing deals.

👎 Cons

  • Campaigns typically involve a ramp-up period while messaging, targeting, and lists are refined, so the strongest results are seen after the first few weeks or months.
  • The volume of meetings generated can require clients to expand or reorganize their internal sales coverage to fully capitalize on new opportunities.
  • Pricing is fully custom and not published on the website, which can make upfront budget comparison with other vendors less straightforward.

User Reviews

G2
5.0
★★★★★
Capterra
unknown
☆☆☆☆☆
TrustRadius
9.5
★★★★★

Integrations

Salesforce HubSpot LinkedIn Sales Navigator ZoomInfo-class B2B data providers Bombora intent data Programmatic advertising platforms Email deliverability and warming tools Spam-compliant outbound dialers Conversation analytics and call recording platforms Calendar and meeting scheduling tools Other CRM systems via custom integration

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Manufacturing Energy & Renewables Environmental Services Professional Services & Consulting

Use Cases

Outbound B2B lead generation SDR and sales development outsourcing B2B appointment setting Account-based marketing outreach Cold email and cold calling campaigns Inbound lead qualification and routing

FAQ

What is Salaria Sales Solutions?

+

Salaria Sales Solutions is a full-service B2B sales development and lead generation agency headquartered in Arlington, Virginia. Instead of selling software licenses, it operates as an outsourced SDR and revenue development partner that designs and runs multichannel outbound and inbound programs for clients. Its teams handle ICP definition, data enrichment, cold email and cold calling, LinkedIn and social outreach, inbound lead response, account-based marketing, and appointment setting, all supported by an AI layer that scores accounts and optimizes campaigns.

How much does Salaria Sales Solutions cost?

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Salaria Sales Solutions does not publish standardized pricing or plans on its website. Engagements are typically scoped on a custom basis depending on factors such as target markets, number of SDRs or pods required, channels used, and meeting or pipeline goals. Third-party agency directories indicate that Salaria often operates in a professional-services pricing band with minimum project sizes starting around a few thousand dollars and hourly-equivalent rates commonly categorized in the mid- to upper-range for specialized B2B agencies. Prospective clients should expect to discuss goals and scope with Salaria's team to receive a tailored proposal and retainer or project-based quote.

What are the main features of Salaria Sales Solutions?

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Key capabilities of Salaria Sales Solutions include full-service B2B lead generation and SDR-as-a-service, human/AI-enabled cold calling, hyper-personalized outbound email, targeted LinkedIn and social outreach, and custom market research and list building. The company uses an AI-driven outbound engine that scores accounts on multiple intent and firmographic signals, runs multichannel cadences across phone, email, and social, and offers rapid inbound lead response services. Clients work with dedicated SDR pods and consultant-level account managers and get real-time dashboards with KPIs such as meetings booked, pipeline value, and closed-won revenue, plus call recordings and detailed weekly reviews.

Who are Salaria Sales Solutions' main competitors?

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In the outsourced SDR and B2B lead generation category, Salaria Sales Solutions is often evaluated alongside other agencies and providers such as KlientBoost, memoryBlue, INFUSE, and The Sales Factory, as well as a broader field of SDR outsourcing firms and demand generation agencies. Which competitors are most relevant will depend on whether a buyer is prioritizing full-service outbound support, channel-specific expertise, industry specialization, or a combination of software and services.

Is Salaria Sales Solutions good for small businesses?

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Salaria Sales Solutions can be a strong fit for small and mid-sized B2B companies that have a defined ideal customer profile and a higher-value or consultative sales motion but lack the resources or desire to build an in-house SDR team. For these organizations, Salaria's month-to-month contracts, dedicated SDR pods, and fast ramp times can provide an efficient way to generate pipeline without adding full-time headcount. However, very early-stage companies without clear positioning or very low deal values may find the investment in a premium, fully managed SDR service harder to justify and might start with lighter-weight or more self-serve options before engaging an agency like Salaria.

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