SwagUp is a cloud-based swag management platform that streamlines the entire lifecycle of branded merchandise—from product selection and design to kitting, warehousing, and global fulfillment. Instead of juggling multiple vendors for design, printing, storage, and shipping, customers manage everything through a single dashboard and a dedicated SwagUp team. The platform is built to remove the operational friction that typically comes with corporate swag and gifting programs.
Founded in 2017 by Michael Martocci, SwagUp initially focused on helping startups and fast-growing tech companies create high-quality swag packs for employees and customers. Over time, the company expanded its offering into a full platform that supports bulk swag, curated kits, Shopify-powered shops, Redeem Pages, and a growing library of HRIS and workflow integrations. Its customer base has grown to thousands of organizations, from early-stage startups to enterprise brands.
The product centers on a web dashboard where teams can request designs, approve proofs, manage inventory across warehouses, and trigger shipments to individuals or in bulk. Redeem Pages simplify address and size collection, while SwagUp Shops let employees or community members browse and spend credits in branded storefronts. Native HRIS integrations and Zapier-powered automations connect swag workflows to tools like BambooHR, Workday, Rippling, Shopify, Salesforce, and HubSpot.
In December 2024, SwagUp was acquired by Bensussen Deutsch & Associates (BDA), a large global merchandise agency, bolstering its operational footprint and enterprise capabilities while maintaining its software-led approach. Today SwagUp positions itself as an enterprise swag management platform, with membership tiers, rewards, and integrations tailored to HR, People Ops, marketing, and community teams that need reliable, repeatable swag programs at scale.