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SwagUp

The Swag Platform For The Modern Workplace

Gifting & Direct Mail 3.8 (38 reviews)
2017 Founded
101-250 Employees
5,000+ Customers
Piscataway, New Jersey, United States Headquarters

Quick Facts

Website
swagup.com →
Pricing Model
tiered
Company Type
acquired
Business Type
Promotional products supplier, Service establishment
Verified on Google View →

About SwagUp

SwagUp is a cloud-based swag management platform that streamlines the entire lifecycle of branded merchandise—from product selection and design to kitting, warehousing, and global fulfillment. Instead of juggling multiple vendors for design, printing, storage, and shipping, customers manage everything through a single dashboard and a dedicated SwagUp team. The platform is built to remove the operational friction that typically comes with corporate swag and gifting programs.

Founded in 2017 by Michael Martocci, SwagUp initially focused on helping startups and fast-growing tech companies create high-quality swag packs for employees and customers. Over time, the company expanded its offering into a full platform that supports bulk swag, curated kits, Shopify-powered shops, Redeem Pages, and a growing library of HRIS and workflow integrations. Its customer base has grown to thousands of organizations, from early-stage startups to enterprise brands.

The product centers on a web dashboard where teams can request designs, approve proofs, manage inventory across warehouses, and trigger shipments to individuals or in bulk. Redeem Pages simplify address and size collection, while SwagUp Shops let employees or community members browse and spend credits in branded storefronts. Native HRIS integrations and Zapier-powered automations connect swag workflows to tools like BambooHR, Workday, Rippling, Shopify, Salesforce, and HubSpot.

In December 2024, SwagUp was acquired by Bensussen Deutsch & Associates (BDA), a large global merchandise agency, bolstering its operational footprint and enterprise capabilities while maintaining its software-led approach. Today SwagUp positions itself as an enterprise swag management platform, with membership tiers, rewards, and integrations tailored to HR, People Ops, marketing, and community teams that need reliable, repeatable swag programs at scale.

Key Features

Swag pack builder - create curated kits or bulk swag orders with free in-house design support.

Centralized swag dashboard - manage designs, approvals, orders, inventory, shipments, and reporting in one web interface.

Redeem Pages - branded landing pages to collect recipient details and sizes and automatically trigger shipments from inventory.

SwagUp Shops - hosted storefronts where employees, customers, or communities can browse products and spend credits on swag.

Inventory management & warehousing - store swag in SwagUp's warehouses with real-time stock visibility and low-inventory alerts.

Global fulfillment - pick, pack, and ship swag to recipients worldwide, including customs handling for international deliveries.

HRIS automation - native HR platform integrations to automatically send swag for new hires, birthdays, and work anniversaries.

Workflow automation via Zapier - connect to thousands of apps (e.g., Salesforce, HubSpot, Slack) to trigger swag sends from existing workflows.

REST API - developer-accessible API to create products, manage inventory, and trigger shipments from custom systems.

Shopify integration - sync SwagUp inventory into Shopify to power branded merch stores with SwagUp fulfillment.

Membership perks - tiered memberships (Basic, Silver, Gold, Platinum) with discounts, expedited production, rewards, and storage/shipping savings.

Third-party item storage - send existing swag or collateral to SwagUp for warehousing and inclusion in future kits.

Account switcher & multi-account support - manage multiple brands or business units within one interface.

Reporting & tracking - shipment tracking, inventory history, and basic analytics on swag usage across programs.

Dedicated account team - access to a Swag Expert/account executive to advise on product selection, timelines, and program design.

Best For

Company Size

smb mid-market enterprise

Industries

Technology SaaS Professional Services Financial Services Education Nonprofit

Use Cases

Employee onboarding kits Employee milestone gifts (birthdays, anniversaries) Remote employee engagement and culture programs Client and prospect gifting Conference, field, and virtual event swag Community, partner, and customer advocacy programs

FAQ

What is SwagUp?

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SwagUp is a cloud-based swag management platform that helps organizations design, produce, store, and ship branded merchandise and swag packs. Instead of working with separate vendors for design, printing, warehousing, and logistics, teams use SwagUp's dashboard to manage everything in one place. SwagUp also offers Redeem Pages, online Shops, and a large library of HRIS and workflow integrations so that swag can be automatically sent to employees, customers, and community members based on events like new hires, birthdays, and milestones.

How much does SwagUp cost?

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SwagUp's platform is free to get started on the Basic plan, which includes core dashboard access, a dedicated swag expert, mockups, and assembly. Paid memberships are tiered: Silver starts at about $99/month (around $80/month with an annual commitment), Gold at about $499/month (~$400/month annual), and Platinum at about $999/month (~$800/month annual). These tiers add perks such as product discounts, shipping and storage discounts, expedited production, integration access, and Shops functionality. You still pay separately for swag items, storage, and shipping, and enterprise programs are typically priced by contacting sales.

What are the main features of SwagUp?

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Key SwagUp features include a swag pack builder with free in-house design, centralized inventory management and warehousing, global fulfillment, Redeem Pages for collecting recipient info and triggering shipments, SwagUp Shops for credit-based swag stores, and a modern dashboard to manage orders and tracking. SwagUp also supports third-party item storage, offers tiered memberships with discounts and rewards, and provides extensive integrations - native HRIS connectors plus Zapier and an open API - for automating swag around events like onboarding, anniversaries, and campaign milestones.

Who are SwagUp's main competitors?

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SwagUp competes with both general corporate gifting platforms and other swag-focused vendors. Common alternatives include Sendoso, Postal, Reachdesk, Swag.com, and Snappy. Sendoso, Postal, Reachdesk, and Snappy tend to emphasize multi-channel gifting that includes digital gift cards and experiences, while SwagUp and Swag.com are more focused on managing branded physical merchandise and swag kits. The best choice depends on whether your priority is broad gifting options or deeply integrated, end-to-end swag operations.

Is SwagUp good for small businesses?

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SwagUp can work well for small and midsize businesses that run recurring swag programs or want to centralize design, storage, and shipping rather than handling everything manually. The free Basic plan makes it possible to start without a platform fee, and you can place one-off orders as needed. However, the biggest value from SwagUp comes when you have ongoing needs - such as new hire kits, recurring employee gifts, or regular client sends - because you can take advantage of automations, warehousing, and membership discounts. Very small teams that only need a handful of one-time gifts and don't plan to store inventory may find simpler, pay-per-gift services or local vendors more cost-effective.

Customer Reviews

3.8 out of 5
Based on 38 Google reviews
5★
24
4★
2
3★
1
2★
3
1★
8
View on Google
Kelly Wittmann

Kelly Wittmann 🏅

2 years ago

Great product and super fast production/shipping time!

Response from owner 2 years ago

Hey Kelly! Thank you for your feedback and for being a customer! We look forward to continue working with you.

Sebastian Kressley

Sebastian Kressley 🏅

2 years ago
Gordon Atkins

Gordon Atkins 🏅

2 years ago

Would not recommend. Far better options out there.

Response from owner 2 years ago

Hey Gordon- We are sorry you didn't have a good experience with us. We will have someone from our team reach out to ensure getting this turned around.

Jennifer Lou

Jennifer Lou 🏅

3 years ago

Agree with many of the reviews posted thus far about the low stars. I also made a substantial order of premium products for my team. They were quick to make the sale and collect payment, but now at almost 60 days in my order is still incomplete and not filled correctly without an assurance it will arrive on time for my team's event. They need to work on their business and customer support model so that when there are production or vendor issues it doesn't directly pass through to the customers. I am at this point of writing the review doubtful and not reassured after a followup this morning that I will be able to successfully get all my order in time to my team for the holidays. This is the first time I've worked with them and likely the last time. I have worked with several other vendors in the past annually for swag for my teams without any issues. Look elsewhere if you can.

Response from owner 3 years ago

Hi Jennifer- we appreciate your feedback and apologize for any significant delays you have experienced. While we do our best to make any requested in-hands dates our customers have, we are not able to make any guarantees. We do have a rush production option for many of our products which is helpful in getting items expedited to meet desired dates. Looking at your order, it appears that some blank Yeti mugs were requested but they arrived with logos as Yeti does not offer blanks through SwagUp. They also arrived in the wrong size which our team was very quick with replacing once you pointed out that you received the wrong size. We do apologize that the wrong size of mug was sent to you in error and wish we could rush the replacements. Unfortunately, Yeti does not offer any type of expedited turnaround for their products at this time.

Cady Lewis

Cady Lewis 🏅

3 years ago

I ordered 50 swag boxes worth over $120 each. Upon arrival I had so so many issues. Everything from the mockups looking nothing like what actually came in the box, to many missing boxes (like what??? I paid for these!) to wrong sizing sent to wrong places. It was all truly a mess. I am pretty upset because I would have thought a company that solely focuses on swag would be able to get it right, but no. I now disappointed my entire team at work, and have had to deal with EXTREMELY frustrating customer service. They are slow to respond, force you to submit tickets?? like really? what kind of service is this. Honestly ridiculous.

Response from owner 2 years ago

Hey Cady - We are sorry you didn't have the best experience with us. That is not the experience we want our SwagUp customers to have. We will have someone from our team be in touch.

Mira Mikhail

Mira Mikhail 🏅

3 years ago

Products are great! But the frustration and delays are just not worth it! I will not go into the details of everything we went through as it would be to long to write but basically we ordered for approx 50K back in November as holiday gifts for our employees (approx 700) they took all of the money upfront and after much follow ups and escalations we only received our swag in March!!! Still waiting for 13 boxes! When our Account Director stopped answering I had to escalate to the CEO of the company and thankfully he responded. Then I get an email from customer service asking me to no longer communicate with their CEO!! The excuse is the pandemic and I can understand the challenge, however dont take the money, overpromise, underdeliver and fail to communicate! Not acceptable even during a pandemic! We are a company that delivers goods also and we give realistic deadlines to our customers and certainly don t ask our customers to pay everything upfront and then fail to deliver! Again very unfortunate since the products are really nice and of good quality BUT Never again! The stress, aggravation and constant follow ups are just not worth it!

Response from owner 2 years ago

Hey Mira - We are sorry you had a bad experience with us. Your feedback is valuable. We will have someone from our team reach out to ensure we have everything resolved.

Victoria Espinoza

Victoria Espinoza 🏅

3 years ago

Swagup provides a good variety of standard options for team and client swag needs. The dashboard is a helpful one-stop shop, though moving the process along with proof approval often needs a customer representative to get involved. This is not much of an issue, because they have a very responsive team. We've been very happy with the products we're ordered, and only wish there would be more novelty items added so we could continue surprising our team and clients with small physical tokens of appreciation, especially in this increasingly virtual world.

Response from owner 3 years ago

Victoria, thanks so much for your review and thoughtful feedback! We had a blast working with the InOutSource team this year, and are so happy that you've enjoyed using our dashboard and interacting with our helpful Swagstronauts. When you place your next order, we'd love to help you find some fun/novelty items to delight your team and clients --- we have thousands of items in our back catalog, and can suggest some that might be perfect for your upcoming initiatives! Looking forward to taking your next project #tothemoon, The SwagUp Crew

Daniel Madrid

Daniel Madrid 🏅

4 years ago

Great platform and service. Highly recommended

Response from owner 2 years ago

Thank you Daniel for your positive review! We will have someone from our team reach out to send you a gift!

Noémi Wizman

Noémi Wizman 🏅

4 years ago

Like every service or product SwagUp has pros and cons. Unfortunately on that one, the Cons outdid the Pros. Pros: - dashboard - Seems easy to pick and order the product - They make you digital mockups so you have an idea of how the product should look like - Easy to initiate shipment Cons: - The product came with colors that were off and it's been over a month that I'm fighting for a refund because the colors are off although they maintain that they are the right colors and that the fact that it is on different material makes the color different. - They lost 2 packages - We had to do 2 inventory audit only to find out that they had lost 2 items. - Still waiting for the "approved" partial refund and it's been 3 weeks now. Still waiting.. - Responsiveness is not their forte. My account manager got sick a few times so maybe that's why. Overall more of a negative experience, we won't go through them again.

Response from owner 4 years ago

Hi Noémi, We appreciate your candor, and are sorry to learn that your SwagUp experience has been less than stellar.We work our hardest to ensure that our clients are over the moon about their swag projects, and it seems we may have missed the mark here. We'd love to connect to gather a better understanding of your experience and work together toward a resolution. Our Customer Experience team has been made aware of your concerns, and will be reaching out this week to set a meeting to discuss. Sincerely, The SwagUp Crew

Suchit Patel

Suchit Patel 🏅

4 years ago

We use Swagup to send send gifts packs to our clients and friends. This saves a lot of time and hassle of managing everything that Swagup offers. Starting from variety of products, customisation and shipping anywhere. I love that they also handle the shipping.

Response from owner 4 years ago

Hey Suchit! Thanks so much for taking the time to leave a review! We've had so much fun creating swag with your for the Multidots team, and look forward to helping you take your next swag project #tothemoon! Cheers, The SwagUp Crew

Maggie Hays

Maggie Hays 🏅

Edited 3 years ago

Great experience working with the sales and customer support teams. They made it super easy for me to understand all of the costs & timelines to consider while building a swag box. Super quick turnaround time to review proofs, give feedback, etc. they did an awesome job taking the time to understand what swag experience we were looking to send & then offered really great product suggestions to add to our swag box. We’ll absolutely be working with SwagUp for all of our future projects! UPDATE: Just received my swag box from SwagUp - amazing quality, super fast shipping, and super easy process to fulfill shipments. I received regular updates during production on how things were going & estimated time to completion. I am so, so impressed by SwagUp & highly recommend working with them!

Response from owner 4 years ago

Maggie, thanks so much for taking the time to leave a review! We read every one. :) We had so much fun working together on your project for Acryl Data, and are thrilled that you're over the moon about your SwagUp experience. We look forward to helping you take your next swag project #tothemoon! Cheers, The SwagUp Crew

Jessica Lopez

Jessica Lopez 🏅

4 years ago

Have had a great experience working with SwagUp. Turn around times are usually quick, our customer support representative is always willing to answer any questions and help me in any way needed. Items got great designed and received a lot of positive feedback on them.

Response from owner 4 years ago

Jesse, thanks so much for taking the time to leave a review! We read every one. :) We're thrilled that you're over the moon about your Ciena swag and overall SwagUp experience. We can't wait to help take your next swag project #tothemoon! Cheers, The SwagUp Crew

Orian Tal

Orian Tal 🏅

4 years ago

An amazing time-saver and a great, all-around service for companies who want to keep their clients and employees happy and engaged.

Rohit Kekre

Rohit Kekre 🏅

4 years ago

SwagUp has been a great platform to work with!

Joe Garcia

Joe Garcia 🏅

4 years ago

Save yourself the time, money, and frustration and find another vendor. We made a substantial (~$30K) order for bulk swag, packs of swag, and a even rushed part of our order back in August and have experienced one headache after another. I understand that there are issues with inventory because of COVID, but the customer support responses take days, and by SwagUps own admission and their internal processes need a lot of work. I keep getting tossed around, or they have to check with some other team, or we just changed a process....overall the communication response times are horrible, and I DO NOT recommend this company. They say they will follow back up with you, but I continually have to proactively reach back out to them to get the status of an order/refund issue and I just got kicked to another team this morning trying to get a refund that was processed that we are due. The only thing they are fast and good at is taking your money and selling their products. Unfortunately, it's all downhill after that...

Leah Schultheis

Leah Schultheis 🏅

4 years ago

I regret using SwagUp for ordering corporate hoodies. SwagUp is a cool concept but in practice it was slower and lower quality than using a local print shop for our order. It was difficult getting updates on our order. While the SwagUp team was fairly fast to reply to my inquiries, I wish I got pushed more information. The most frustrating part once I got my order, 1 in 4 hoodies were the wrong size, putting me in an awkward position with the team explaining why I'm giving them hoodies that don't fit them. I wouldn't use this service again.

Response from owner 4 years ago

Hi Leah - Thank you for sharing your feedback! Sorry we missed the mark on this project. We are continually working to make the SwagUp experience the best it can be, especially in the face of supply chain disruptions. We appreciate you giving us a shot and hope we can earn back your trust. Our team will reach out to see what can be done in the short term here. - Michael, Founder @ SwagUp

Vivi Del Salto

Vivi Del Salto 🏅

4 years ago
Joy Bowers

Joy Bowers 🏅

4 years ago

I would caution anyone against working with this company. There are so many other custom swag companies that I would advise you to check out others that will likely be more professional. I have paid Swagup a large sum of money for an order only to find out that it has been delayed for months. They do not offer any refund for any delays and do not communicate with you regarding delays. You have to constantly check in on them to make sure they are doing their job (which they are not). I am very disappointed in the customer service and professionalism of this "business."

Response from owner 4 years ago

Hi Joy - Thank you for your feedback! We're sorry for the experience you've had - The pandemic has caused unprecedented delays and stock outages across this industry and many others, we are working hard to mitigate these impacts but have there is always room to improve. We appreciate you giving us a chance and hope to work with you again in the future

Mollie Stearns

Mollie Stearns 🏅

5 years ago

We have been using SwagUp since the pandemic began back in March and have had a great experience. We created swag packages to send out to all of our new hires since we can not be in the office together and we have received wonderful feedback!

Response from owner 5 years ago

Thanks Mollie! It's been awesome getting to work with you guys to help create an incredible employee experience given all that is going on :)

Laura McBride

Laura McBride 🏅

5 years ago

We are very hopeful that we had an unusual experience and I really want this concept to work because I think it's a great idea. We were very excited about getting to order swag for our team and having it all boxed up and shipped directly to them. The products we received are great and as far as our team knows, they only had a good experience. My frustration has been with very poor communication. I have had to drive the process and manage it persistently to get our issues addressed. We were twice told specific days our items would ship and then they didn't. This would have been okay if we had just been told that there was a delay. I only found out, both times, because I reached out to confirm that the shipments had happened. We were then told a 3rd time that they would ship again and that they were covering overnight shipping so everything would arrive the next day. They did not arrive for 2 days. 11 of our boxes (that were coming to one location) were not shipped with the rest of the shipment for some reason. And then 4 of those were mistakenly shipped to unknown people who were mistakenly added to our account. I pointed that out and asked for shipping and the cost of the items in those boxes to be refunded to us. They said they'd refund us the shipping and still send us the boxes they owed us. They sent us 7 of those boxes. For some reason our card was charged again for more shipping after we had paid in full for everything. I reached out to ask about that charge and when we'd get the other 4 boxes. They were sorry. They were also sorry about the extra shipping - that was a mistake and they requested a refund. After a couple of weeks of asking to receive all our boxes or a refund, they finally sent us three more. Again, this was only after I checked in repeatedly to find out what was going on. We are still owed another box. I can't imagine a scenario where it made sense to hold 11, or 7, or 3, or 1 box back and not ship them with the rest. I have spent entirely too much time trying to manage this and it has left a very bad taste in my mouth. Something that I thought would be easy and fun has turned into something I've been dealing with for many weeks. We don't plan to use them again.

Response from owner 5 years ago

Hey Laura - We apologize you had a bad experience with us. We appreciate your feedback on how we can improve our process. We have been experiencing rapid growth since covid and are trying our best to keep clients happy along the way. We will have someone reach out from our team to see if there is anything else we can do. We want to ensure all our clients have a great experience and are happy with us, this is not the experience we would anyone to have with SwagUp. We will be in touch and revise your account internally on how we can do better.

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