SwagUp

The Swag Platform For The Modern Workplace

Gifting & Direct Mail
★★★★☆ 4
2017 Founded
101-250 Employees
5,000+ Customers
Piscataway, New Jersey, United States Headquarters

Quick Facts

Website
swagup.com →
Pricing Model
tiered
Company Type
acquired

About SwagUp

SwagUp is a cloud-based swag management platform that streamlines the entire lifecycle of branded merchandise—from product selection and design to kitting, warehousing, and global fulfillment. Instead of juggling multiple vendors for design, printing, storage, and shipping, customers manage everything through a single dashboard and a dedicated SwagUp team. The platform is built to remove the operational friction that typically comes with corporate swag and gifting programs.

Founded in 2017 by Michael Martocci, SwagUp initially focused on helping startups and fast-growing tech companies create high-quality swag packs for employees and customers. Over time, the company expanded its offering into a full platform that supports bulk swag, curated kits, Shopify-powered shops, Redeem Pages, and a growing library of HRIS and workflow integrations. Its customer base has grown to thousands of organizations, from early-stage startups to enterprise brands.

The product centers on a web dashboard where teams can request designs, approve proofs, manage inventory across warehouses, and trigger shipments to individuals or in bulk. Redeem Pages simplify address and size collection, while SwagUp Shops let employees or community members browse and spend credits in branded storefronts. Native HRIS integrations and Zapier-powered automations connect swag workflows to tools like BambooHR, Workday, Rippling, Shopify, Salesforce, and HubSpot.

In December 2024, SwagUp was acquired by Bensussen Deutsch & Associates (BDA), a large global merchandise agency, bolstering its operational footprint and enterprise capabilities while maintaining its software-led approach. Today SwagUp positions itself as an enterprise swag management platform, with membership tiers, rewards, and integrations tailored to HR, People Ops, marketing, and community teams that need reliable, repeatable swag programs at scale.

Key Features

Swag pack builder - create curated kits or bulk swag orders with free in-house design support.

Centralized swag dashboard - manage designs, approvals, orders, inventory, shipments, and reporting in one web interface.

Redeem Pages - branded landing pages to collect recipient details and sizes and automatically trigger shipments from inventory.

SwagUp Shops - hosted storefronts where employees, customers, or communities can browse products and spend credits on swag.

Inventory management & warehousing - store swag in SwagUp's warehouses with real-time stock visibility and low-inventory alerts.

Global fulfillment - pick, pack, and ship swag to recipients worldwide, including customs handling for international deliveries.

HRIS automation - native HR platform integrations to automatically send swag for new hires, birthdays, and work anniversaries.

Workflow automation via Zapier - connect to thousands of apps (e.g., Salesforce, HubSpot, Slack) to trigger swag sends from existing workflows.

REST API - developer-accessible API to create products, manage inventory, and trigger shipments from custom systems.

Shopify integration - sync SwagUp inventory into Shopify to power branded merch stores with SwagUp fulfillment.

Membership perks - tiered memberships (Basic, Silver, Gold, Platinum) with discounts, expedited production, rewards, and storage/shipping savings.

Third-party item storage - send existing swag or collateral to SwagUp for warehousing and inclusion in future kits.

Account switcher & multi-account support - manage multiple brands or business units within one interface.

Reporting & tracking - shipment tracking, inventory history, and basic analytics on swag usage across programs.

Dedicated account team - access to a Swag Expert/account executive to advise on product selection, timelines, and program design.

Pros & Cons

👍 Pros

  • Easy-to-use dashboard for managing swag designs, inventory, and shipments.
  • End-to-end service covering design, kitting, warehousing, and global fulfillment.
  • Redeem Pages and Shops provide a smooth, self-service experience for recipients and reduce manual address collection.
  • High perceived quality of swag items and packaging compared to generic promotional products vendors.
  • Deep HRIS and automation capabilities (native HR platforms plus Zapier) that let teams put recurring swag sends on autopilot.
  • Helpful, hands-on account managers for many customers, especially on higher tiers.

👎 Cons

  • Customer support responsiveness and consistency can vary, with some reports of slow or unhelpful responses.
  • International shipping and duties can be expensive, especially for frequent or high-volume global programs.
  • Occasional fulfillment issues such as delayed, stuck, or missing shipments and inventory mismatches reported in reviews.
  • Product catalog breadth and item availability can feel more limited than the largest promotional product marketplaces.
  • Some customers report friction when downgrading memberships or using the platform on an ad-hoc, non-subscription basis.

User Reviews

G2
4.4
★★★★☆
Capterra
unknown
☆☆☆☆☆
TrustRadius
7.0
★★★★★

Integrations

BambooHR Workday Rippling Justworks ADP Workforce Now Gusto Deel Paylocity Paychex TriNet UKG Pro SAP SuccessFactors Hibob Google Workspace Shopify Salesforce HubSpot Slack Zapier SwagUp API

Best For

Company Size

smb mid-market enterprise

Industries

Technology SaaS Professional Services Financial Services Education Nonprofit

Use Cases

Employee onboarding kits Employee milestone gifts (birthdays, anniversaries) Remote employee engagement and culture programs Client and prospect gifting Conference, field, and virtual event swag Community, partner, and customer advocacy programs

FAQ

What is SwagUp?

+

SwagUp is a cloud-based swag management platform that helps organizations design, produce, store, and ship branded merchandise and swag packs. Instead of working with separate vendors for design, printing, warehousing, and logistics, teams use SwagUp's dashboard to manage everything in one place. SwagUp also offers Redeem Pages, online Shops, and a large library of HRIS and workflow integrations so that swag can be automatically sent to employees, customers, and community members based on events like new hires, birthdays, and milestones.

How much does SwagUp cost?

+

SwagUp's platform is free to get started on the Basic plan, which includes core dashboard access, a dedicated swag expert, mockups, and assembly. Paid memberships are tiered: Silver starts at about $99/month (around $80/month with an annual commitment), Gold at about $499/month (~$400/month annual), and Platinum at about $999/month (~$800/month annual). These tiers add perks such as product discounts, shipping and storage discounts, expedited production, integration access, and Shops functionality. You still pay separately for swag items, storage, and shipping, and enterprise programs are typically priced by contacting sales.

What are the main features of SwagUp?

+

Key SwagUp features include a swag pack builder with free in-house design, centralized inventory management and warehousing, global fulfillment, Redeem Pages for collecting recipient info and triggering shipments, SwagUp Shops for credit-based swag stores, and a modern dashboard to manage orders and tracking. SwagUp also supports third-party item storage, offers tiered memberships with discounts and rewards, and provides extensive integrations - native HRIS connectors plus Zapier and an open API - for automating swag around events like onboarding, anniversaries, and campaign milestones.

Who are SwagUp's main competitors?

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SwagUp competes with both general corporate gifting platforms and other swag-focused vendors. Common alternatives include Sendoso, Postal, Reachdesk, Swag.com, and Snappy. Sendoso, Postal, Reachdesk, and Snappy tend to emphasize multi-channel gifting that includes digital gift cards and experiences, while SwagUp and Swag.com are more focused on managing branded physical merchandise and swag kits. The best choice depends on whether your priority is broad gifting options or deeply integrated, end-to-end swag operations.

Is SwagUp good for small businesses?

+

SwagUp can work well for small and midsize businesses that run recurring swag programs or want to centralize design, storage, and shipping rather than handling everything manually. The free Basic plan makes it possible to start without a platform fee, and you can place one-off orders as needed. However, the biggest value from SwagUp comes when you have ongoing needs - such as new hire kits, recurring employee gifts, or regular client sends - because you can take advantage of automations, warehousing, and membership discounts. Very small teams that only need a handful of one-time gifts and don't plan to store inventory may find simpler, pay-per-gift services or local vendors more cost-effective.

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