Terminus

Terminus is an account-based engagement platform—marketed as the “True ABM Platform for Revenue Growth”—that gives B2B go-to-market teams a single hub to identify best-fit accounts, run coordinated multi-channel campaigns, and measure pipeline and revenue impact across the customer lifecycle.

Founded in 2014 in Atlanta, Georgia, Terminus helped pioneer the modern account-based marketing movement, growing from an early ABM advertising solution into a full go-to-market platform with hubs in Atlanta, San Francisco, Indianapolis, London, and a large remote workforce.

Over the past decade the company has raised approximately $196.45M in funding, including a $90M Series C round in 2021, to expand its data products, native engagement channels, and international presence. Through organic development and acquisitions such as BrightFunnel (attribution analytics), Sigstr (email signature marketing), Ramble (account-based chat), GrowFlare (predictive account intelligence), and Zylotech (B2B CDP), Terminus built the Terminus Engagement Hub to unite data, orchestration, and measurement in one platform.

Today the platform powers multi-channel ABM for more than 1,000 customers worldwide, including brands such as Autodesk, Gainsight, Roche, Dow Jones, DHL, G2, and Outreach, and has been recognized as a leader in analyst evaluations for both ABM platforms and B2B advertising solutions. Terminus differentiates itself with native engagement channels (ads, chat, email, web personalization), a built-in B2B CDP and Data Studio, robust intent and account intelligence, and Measurement Studio for account-level analytics and attribution.

In November 2024 Terminus merged into DemandScience, forming a combined global revenue marketing company that now operates under the DemandScience brand while continuing to offer Terminus’ ABX and advertising capabilities as part of a broader account-based experience platform. For buyers, Terminus remains positioned as a best-of-breed ABM and intent solution, now backed by DemandScience’s large B2B data assets, demand generation services, and omnichannel activation stack spanning content syndication, advertising, events, and data products.