Terminus

The True ABM Platform for Revenue Growth

ABM & Intent Platforms
★★★★☆ 4.3
2014 Founded
201-500 Employees
1,000+ Customers
Atlanta, Georgia, USA Headquarters
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Quick Facts

Website
terminus.com →
Starting Price
unknown
Pricing Model
custom
Company Type
acquired
Social
LinkedIn Twitter/X

About Terminus

Terminus is an account-based engagement platform—marketed as the “True ABM Platform for Revenue Growth”—that gives B2B go-to-market teams a single hub to identify best-fit accounts, run coordinated multi-channel campaigns, and measure pipeline and revenue impact across the customer lifecycle.

Founded in 2014 in Atlanta, Georgia, Terminus helped pioneer the modern account-based marketing movement, growing from an early ABM advertising solution into a full go-to-market platform with hubs in Atlanta, San Francisco, Indianapolis, London, and a large remote workforce.

Over the past decade the company has raised approximately $196.45M in funding, including a $90M Series C round in 2021, to expand its data products, native engagement channels, and international presence. Through organic development and acquisitions such as BrightFunnel (attribution analytics), Sigstr (email signature marketing), Ramble (account-based chat), GrowFlare (predictive account intelligence), and Zylotech (B2B CDP), Terminus built the Terminus Engagement Hub to unite data, orchestration, and measurement in one platform.

Today the platform powers multi-channel ABM for more than 1,000 customers worldwide, including brands such as Autodesk, Gainsight, Roche, Dow Jones, DHL, G2, and Outreach, and has been recognized as a leader in analyst evaluations for both ABM platforms and B2B advertising solutions. Terminus differentiates itself with native engagement channels (ads, chat, email, web personalization), a built-in B2B CDP and Data Studio, robust intent and account intelligence, and Measurement Studio for account-level analytics and attribution.

In November 2024 Terminus merged into DemandScience, forming a combined global revenue marketing company that now operates under the DemandScience brand while continuing to offer Terminus’ ABX and advertising capabilities as part of a broader account-based experience platform. For buyers, Terminus remains positioned as a best-of-breed ABM and intent solution, now backed by DemandScience’s large B2B data assets, demand generation services, and omnichannel activation stack spanning content syndication, advertising, events, and data products.

Key Features

Terminus Engagement Hub - unified platform that brings together Data Studio, native engagement channels, and Measurement Studio to run and measure full-funnel ABM programs.

Prospect Engine - discovers net-new, best-fit accounts and contacts using firmographic, intent, and behavioral signals to expand your ideal customer profile (ICP).

Data Studio & CDP - ingests CRM, MAP, and third-party data (including intent and relationship data) to build dynamic ICP segments and account lists for targeting and analytics.

Account-based advertising - runs targeted display, video, native, connected TV, audio, and LinkedIn advertising from a single interface with advanced account-level targeting and low ad fraud.

Chat Experiences - native chatbot and live chat with ABM playbooks, intelligent routing, chat playbooks, and Chat From Anywhere links embedded into emails and sales cadences.

Email Experiences - email signature marketing (from the Sigstr acquisition) that turns every employee email into a targeted ad channel with robust click and influence analytics.

Website Experiences - on-site personalization including fly-ins, modals, and embedded components tailored to priority segments and target accounts.

Intent data & engagement scoring - combines Bombora and other third-party intent with first-party behavioral data to surface in-market accounts and trigger coordinated plays.

Sales and success activation - pushes account insights, intent spikes, and engagement alerts into Salesforce and sales engagement tools so revenue teams can prioritize outreach.

ABM orchestration - builds multi-step, multi-channel programs that coordinate ads, website personalization, email experiences, and sales touchpoints against named account lists.

Measurement Studio & reporting - delivers account-level analytics, funnel reporting, and attribution dashboards to connect ABM programs to pipeline, win rates, and revenue.

Connected Account Experiences - orchestrates cross-channel journeys that tie together ad, chat, email, and web touchpoints into consistent, account-centric experiences.

Pros & Cons

👍 Pros

  • Strong multi-channel ABM execution with native capabilities for display, LinkedIn, CTV/audio, chat, email signatures, and web personalization in one platform.
  • Robust account and intent data through Data Studio, a B2B CDP, and integrations with providers like Bombora to surface and prioritize in-market accounts.
  • Generally praised for helpful, consultative customer success and onboarding teams, with playbooks and best practices that help organizations stand up ABM programs.
  • Deep integrations with Salesforce, major marketing automation platforms, and sales engagement tools, which support tighter alignment between marketing, sales, and CS.
  • Powerful account-level analytics and Measurement Studio that connect ABM activity to pipeline, win rates, and revenue, making it easier to prove ROI.
  • Email Experiences and Chat Experiences add unique engagement channels - turning everyday employee emails and website visits into measurable ABM touchpoints.

👎 Cons

  • Pricing is premium and often cited as a barrier for small teams or organizations with limited marketing budgets.
  • Reporting and attribution, while comprehensive, can feel complex or lacking in certain granular views for advanced performance analysis.
  • The user interface and campaign management workflows can be slow or clunky at times, and some actions still require help from Terminus support.
  • Some users report integration friction with platforms like HubSpot and limitations around account volumes or more advanced ad optimization controls.

User Reviews

G2
4.4
★★★★☆
Capterra
4.5
★★★★★
TrustRadius
8.0
★★★★★

Integrations

Salesforce Microsoft Dynamics 365 HubSpot Adobe Marketo Engage Salesforce Pardot Oracle Eloqua LinkedIn Ads Google Ads Outreach Salesloft Slack Crossbeam PathFactory Google Analytics Adobe Analytics Bombora G2 intent data Clearbit DemandScience data Calendly Gsuite / Google Workspace Microsoft Outlook

Best For

Company Size

mid-market enterprise

Industries

B2B SaaS Technology Financial Services Manufacturing Healthcare & Life Sciences Business Services

Use Cases

Multi-channel account-based advertising to target and engage named accounts. Account prioritization using intent and engagement data to focus sales resources. Pipeline creation and acceleration within complex buying committees at target accounts. Account-based website personalization and chat to improve on-site engagement and conversion. Sales activation and revenue attribution for account-based programs across the funnel.

FAQ

What is Terminus?

+

Terminus is a B2B account-based engagement platform that helps marketing, sales, and customer success teams identify best-fit accounts, run coordinated multi-channel campaigns, and measure pipeline and revenue impact. It combines a B2B CDP and Data Studio with native channels for advertising, chat, email signatures, and web personalization, and is now part of DemandScience's broader ABX and revenue marketing offering.

How much does Terminus cost?

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Terminus uses custom, sales-led pricing rather than a public price card. Contracts are typically structured as annual SaaS subscriptions, with pricing that scales based on factors such as the number of target accounts, products and modules licensed (ads, Data Studio, chat, email, web), and required services. Most third-party benchmarks place typical annual investments in the mid-five-figure to low-six-figure range, so buyers should plan to speak directly with sales for a tailored quote.

What are the main features of Terminus?

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Key features of Terminus include the Terminus Engagement Hub with Data Studio, Prospect Engine, and Measurement Studio; account-based display, video, CTV, audio, and LinkedIn advertising; Chat Experiences with ABM playbooks and Chat From Anywhere; Email Experiences for email signature marketing; Website Experiences for on-site personalization; robust intent and account scoring; and deep integrations with Salesforce, major marketing automation platforms, sales engagement tools, and analytics systems.

Who are Terminus's main competitors?

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Terminus competes primarily with other enterprise ABM and intent platforms such as 6sense Revenue AI, Demandbase One, RollWorks Account-Based Platform, Madison Logic, and Foundry ABM. Buyers often evaluate these vendors side by side based on data depth, native engagement channels, analytics, pricing, and ecosystem fit with their existing CRM, MAP, and sales technology stack.

Is Terminus good for small businesses?

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Terminus is generally geared toward mid-market and enterprise B2B organizations with established marketing teams, significant deal values, and clear target account strategies. Smaller businesses or very early-stage companies with limited budgets and simpler outreach needs may find the platform's cost and complexity more than they require and might be better served by lighter-weight ABM or advertising tools until their programs and budgets mature.

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