UpLead

Real-time verified B2B emails, mobile numbers and intent data

Sales Intelligence & Data
★★★★★ 4.7
2017 Founded
51-200 Employees
4,000+ Customers
Covina, California, United States Headquarters

Quick Facts

✓ Free Trial
Website
uplead.com →
Starting Price
74
Pricing Model
tiered
Free Trial
7 days
Company Type
private

About UpLead

UpLead is a B2B data provider and sales intelligence platform focused on delivering high-quality, real-time verified contact and company data. The product gives go-to-market teams access to over 160–180 million B2B contacts across 200+ countries, with a 95%+ email accuracy guarantee backed by a credit-refund policy when data is bad. Its core Prospector tool lets users build granular target lists using 50+ filters spanning geography, firmographics, technographics, intent signals and more, while real-time email verification reduces bounces and protects sender reputation.

The platform is built around a modular feature set: Prospector for list building, Email Verification, Data Enrichment, Bulk Lookup, Email Finder, Technographics, Intent Data, a Chrome extension, and a real-time Data API. UpLead integrates with major CRMs and sales tools such as Salesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics 365, Outreach, Salesloft and others, as well as Zapier for long-tail integrations. This allows users to push clean, verified records directly into their existing workflows and keep CRM data fresh over time.

Founded in 2017 by CEO Will Cannon, UpLead positions itself as a quality-first alternative to large, scrape-heavy databases like ZoomInfo and Apollo. Rather than optimizing for sheer database size, the company emphasizes curated, human-validated and AI-checked records, combined with real-time verification at the moment of export. Its website and marketing materials highlight being roughly one-third the cost of leading enterprise platforms while still delivering strong accuracy and ROI for SMB and mid-market teams, and its G2, Capterra and TrustRadius scores reflect consistently high user satisfaction around ease of use and data quality.

UpLead is headquartered in Covina, California, with additional presence in Walnut, California and Cluj-Napoca, Romania. It is a privately held, bootstrapped or lightly funded company with 51–100 employees and 4,000+ customers globally, including well-known brands such as Google, Salesforce, Microsoft, Amazon and Dropbox. The company operates as a registered data broker in California and publicly states compliance with GDPR and CCPA, with opt-out and data removal workflows documented in its help center.

Key Features

Prospector - search 160M+ B2B contacts and 16M+ companies with 50+ filters for firmographics, technographics, intent, geography and more.

Real-time email verification - verifies emails at the moment of export with a 95%+ accuracy guarantee to minimize bounces and spam issues.

Data enrichment - enrich and update existing contact and account records in your CRM with dozens of firmographic and contact fields.

Intent data - identify in-market buyers actively researching relevant topics so sales can prioritize high-intent accounts and contacts.

Technographics - filter and segment companies based on 16,000+ tracked technologies to target users of specific tools or stacks.

Mobile direct dials and phone verification - provide direct mobile and work numbers with verification to improve outbound connect rates.

Chrome extension - surface verified contact and company data while browsing LinkedIn or company websites, and push to CRM in one click.

Bulk lookup and list building - upload domains or company lists to retrieve contact data at scale, then export or sync into downstream systems.

Friendly credit policy - credits are not charged if an email cannot be found or fails verification, and bounces can be refunded.

CRM and sales engagement integrations - native connectors and API-based integrations with major CRMs and outbound tools.

Company news and alerts - track news events and alerts for target accounts (on annual plans) to time outreach more effectively.

Account-based marketing and competitor intelligence - find contacts within target accounts and discover lookalike accounts based on competitor usage.

Real-time B2B data API - programmatic access for prospecting, enrichment, logo lookup and company-domain resolution use cases.

Team features on Professional - centralized seat management, permissions, shared lists and bi-directional Salesforce syncing.

Pros & Cons

👍 Pros

  • Very high perceived data accuracy with real-time email verification and credits refunded when emails are invalid or missing.
  • Intuitive, easy-to-use interface with powerful and granular filters that make it simple to build highly targeted prospect lists.
  • Strong ROI and lower pricing compared to enterprise tools like ZoomInfo, making it attractive for small and midsize businesses.
  • Responsive, hands-on support and customer success, including live demos, onboarding assistance and recurring getting-started webinars.
  • Reliable Chrome extension and smooth CRM exports that help users quickly push verified contacts into Salesforce, HubSpot and other tools.
  • Accurate phone numbers and mobile direct dials that improve connection rates for outbound calls.

👎 Cons

  • Coverage can be thinner for very small, early-stage or niche companies and some non-US regions compared to the largest databases.
  • Some users report outdated or missing records and wish the database updated more frequently, especially for fast-moving roles.
  • Credit-based pricing and higher tiers can feel expensive for very small teams or low-volume users.
  • Multiple reviews cite frustration with automatic annual renewals, limited renewal reminders and strict or no-refund billing policies.

User Reviews

G2
4.7
★★★★★
Capterra
4.6
★★★★★
TrustRadius
9.5
★★★★★

Integrations

Salesforce HubSpot Zoho CRM Pipedrive Microsoft Dynamics 365 Outreach Salesloft Reply.io Woodpecker Copper Nimble Mailshake Lemlist Close CRM Insightly ActiveCampaign Lead Liaison Zapier WebinarJam / EverWebinar WebinarGeek

Best For

Company Size

smb mid-market enterprise

Industries

Information Technology & Services Computer Software Marketing & Advertising Financial Services Staffing & Recruiting Professional Services

Use Cases

Cold email and cold calling outreach B2B sales prospecting and list building Account-based marketing and target account list creation CRM and marketing automation data enrichment Recruiting and candidate or hiring manager sourcing Event, webinar and campaign audience building

FAQ

What is UpLead?

+

UpLead is a B2B sales intelligence and data platform that provides real-time verified contact and company information for go-to-market teams. It offers a database of 160M+ business contacts and 16M+ companies with a 95%+ email accuracy guarantee, plus tools for prospecting, enrichment, technographics, intent data and CRM integrations. Sales, marketing and recruiting teams use UpLead to build targeted lists, enrich their CRM and prioritize high-intent accounts while reducing email bounces and bad data.

How much does UpLead cost?

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UpLead uses a tiered, credit-based subscription model. As of late 2025, pricing starts with a 7-day free trial that includes 5 credits. Paid plans begin with the Essentials tier at $74 per month billed annually (or $99 on a monthly plan) for 170 credits per month, followed by Plus at $149 per month billed annually (or $199 monthly) for 400 credits per month. The Professional plan is sold on an annual, custom-priced basis with configurable seats and credits. All plans are single-user except Professional, and additional credits can be purchased as needed.

What are the main features of UpLead?

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Key UpLead features include the Prospector tool for building highly targeted B2B lists using 50+ filters, real-time email verification with a 95%+ accuracy guarantee, mobile direct dials and verified phone numbers, data enrichment for existing CRM records, an Email Finder and Bulk Lookup for company/domain-based searches, technographics for 16,000+ technologies, buyer intent data, a Chrome extension for LinkedIn and web browsing, a real-time Data API, and native integrations with leading CRMs and sales engagement platforms.

Who are UpLead's main competitors?

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UpLead's main competitors in the B2B data and sales intelligence space include ZoomInfo, Apollo.io, Cognism, Lusha and Seamless.AI. Other alternatives sometimes evaluated alongside UpLead are Lead411, Snov.io, RocketReach and Clearbit (now Breeze Intelligence by HubSpot). Buyers often compare these tools on database coverage, data accuracy, pricing, integrations and whether they include built-in sales engagement capabilities such as sequencing and dialers.

Is UpLead good for small businesses?

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Yes. UpLead is well suited for small and midsize B2B companies because it combines relatively affordable pricing with high data accuracy and an easy-to-use interface. SMB teams can start with the Essentials or Plus plans to build targeted prospect lists, verify emails and enrich CRM data without committing to the higher costs and complexity of enterprise-focused tools. However, very small teams that do minimal outbound outreach or need only occasional data may find the credit-based model more than they require and could consider lighter-weight tools.

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