What is a Sender Reputation?

Sender reputation is determined by a number of factors, but email service providers (ESPs) primarily consider the complaint rate when making deliverability decisions. Complaint rate is the number of people who mark your email as spam divided by the total number of people who open it. Other important factors that can affect your sender reputation and deliverability include:- bounced email rates- spam trap hits- unsubscribe rates- email list quality.

The benefits of tracking Sender Reputation are many and varied. By tracking your Sender Reputation, you can ensure that your emails are reaching their intended recipients, and that you are not being flagged as a spammer. Additionally, you can use sender reputation to gauge the effectiveness of your email marketing campaigns, and to troubleshoot any deliverability issues that you may be experiencing.

There are three types of sender reputation: 1) Domain Reputation, 2) IP Reputation, and 3) Individual Email Sender Reputation.

1. Domain Reputation: Your domain reputation is based on the actions of all the email addresses associated with your domain. If even one person using your domain is sending spam, it could reflect negatively on your domain reputation as a whole.

2. IP Reputation: Your IP reputation is based on the actions of all the email addresses associated with your IP address. If even one person using your IP address is sending spam, it could reflect negatively on your IP reputation as a whole.

3. Individual Email Sender Reputation: Your individual email sender reputation is based on your own personal sending history. If you have a history of sending spammy emails, your individual email sender reputation will suffer.

In short, the best way to improve your email deliverability is to focus on maintaining a good sending reputation. This means making sure your email list is clean and up-to-date, monitoring your email bounce rate, and paying attention to your email open and clickthrough rates. Additionally, be sure to avoid any email marketing practices that could damage your reputation, such as spamming or using purchased lists. By taking these steps, you can help ensure that your emails will have a better chance of landing in recipients' inboxes instead of their spam folders.

Sender reputation is determined by how email service providers view your IP address. To check your sender reputation, you can use a service like MxToolbox.