Walker Sands is an outcome-based B2B growth services agency that specializes in integrated marketing and public relations for B2B brands. Headquartered in Chicago with additional offices in Seattle and Boston, the firm blends strategy, content, creative, strategic communications and digital marketing to help clients build reputation, generate demand and strengthen their market position. The agency serves more than 100 mid-market and enterprise clients across technology, financial services, professional services, manufacturing, logistics and healthcare.
Founded in 2001 by Ken Gaebler, Walker Sands began as a B2B-focused PR and marketing shop and has steadily expanded into a full-service agency. Over more than two decades the firm has added capabilities in branding, web, marketing automation, analytics and revenue operations, and has been recognized as a 10-time Inc. 5000 honoree as well as a multi-year Chicago Tribune Top Workplace and PRovoke Best Agency to Work For. A major 2019 rebrand positioned Walker Sands as “the B2B growth agency,” reflecting its emphasis on tying marketing directly to business outcomes.
Walker Sands operates on an Outcome-based Marketing (OBM) framework that starts with the client’s desired business outcome—such as category leadership, pipeline growth, market expansion or reputation—and then backs into the right mix of channels and tactics. Its integrated services span research and insights, audience personas and messaging, go-to-market and brand strategy, media and influencer relations, executive social, content strategy and production, creative campaigns, SEO and generative engine optimization (GEO), paid digital media, marketing automation and email, and B2B web design and development. The firm also offers marketing technology and analytics consulting, including complex integrations and multi-touch attribution.
In recent years Walker Sands has accelerated its growth through acquisitions and private equity investment. It acquired tech PR agency March Communications and B2B demand generation firm KoMarketing to deepen its East Coast presence and performance marketing capabilities, and in 2019 received a private equity investment from Stone-Goff Partners. In October 2025, Mountaingate Capital acquired a majority stake in Walker Sands to fuel the next phase of expansion, including new data, analytics and AI-driven offerings built on its proprietary Atlas delivery platform and tools like the AI Domain Impact Index. Today, Walker Sands is regarded as one of North America’s leading B2B agencies for brands that want an integrated, data-informed partner across brand, demand and revenue operations.
