Phase 1: Discovery & Setup
In-depth discovery with founders, ICP definition, TAM building, custom 30+ page playbook creation, message frameworks, and campaign infrastructure setup (domains, tracking, CRM integrations).
All case studies
SaaS / Software
B2B Revenue Analytics SaaS Platform
104 Meetings Booked Total
Over six months, SalesHive built and executed a full outbound motion for a B2B revenue analytics SaaS startup that had previously struggled to generate predictable pipeline. By combining AI-personalized email outreach, targeted cold calling, and a custom sales playbook, SalesHive booked 104 meetings with qualified sales and RevOps leaders and generated $1.6M in new pipeline. This allowed the client to shift from ad-hoc founder-led selling to a scalable, data-driven outbound engine.
Company size
22 Employees
Company type
SaaS Platform
Headquarters
Denver, CO
Timeframe
6 Months
Channels
Email, Phone
0
Meetings Booked Total
0
Sales Qualified Opportunities Created
$0.0M
New Pipeline Generated (USD)
0
Pages in Custom Sales Playbook
The challenge
Where they started
Before working with SalesHive, our client was relying on founder-led sales and a trickle of inbound trials, which wasn’t enough pipeline to support their fundraising and growth goals. Their technical, data-heavy product was hard to explain cold, and past attempts at outbound produced low reply rates and unqualified demos. With no in-house SDR team and limited brand recognition in a crowded SaaS market, they struggled to consistently get in front of VP-level sales and RevOps leaders across their ideal customer profile.
What we did
How SalesHive built the outbound engine
A managed program run on our own platform, tuned every week by a dedicated strategist.
01
Conducted a deep discovery process and built a 30+ page custom sales playbook that defined ICP tiers, key use cases, competitive positioning, and persona-specific messaging for CROs, VPs of Sales, and Revenue Operations leaders.
02
Compiled and validated a targeted TAM using premium data providers, focusing on B2B SaaS and technology companies with 50-500 employees and building contact lists with verified emails and direct dials for decision makers and key influencers.
03
Launched AI-powered email outreach with SalesHive’s eMod personalization engine, rewriting core templates as 1:1 messages, combined with domain warming and deliverability optimization to keep campaigns out of spam and in primary inboxes.
04
Deployed a dedicated US-based SDR to run high-volume cold calling (150+ targeted dials per day), using customized talk tracks to quickly surface pains around forecast accuracy and pipeline visibility and then live-booking meetings onto the client’s AE calendars.
05
Implemented weekly optimization loops with the SalesHive strategist, A/B testing subject lines and value props, reallocating effort to the highest-converting segments, and layering in re-engagement sequences for warm but unresponsive prospects to steadily lift meeting and SQL conversion rates.
The timeline
From kickoff to compounding pipeline
Phase 2: Initial Outreach
Launched AI-personalized email sequences and targeted cold calling, began booking initial discovery meetings, gathered qualitative feedback from prospects, and refined talk tracks and objection handling.
Phase 3: Optimization
Scaled calling and email volume to the best-performing ICP segments, iterated on copy via continuous A/B testing, tightened qualification criteria, and layered in re-engagement and follow-up cadences to maximize meetings and SQL conversion.
The results
What it added up to
- Booked 104 meetings with VP- and Director-level decision makers at target B2B SaaS and technology companies in six months.
- Created 47 sales-qualified opportunities and over $1.6M in new pipeline directly attributed to SalesHive-managed email and phone outreach.
- Increased outbound-sourced pipeline from 8% to 42% of total pipeline, helping the startup hit key revenue milestones ahead of their next funding round.
“SalesHive felt like an extension of our own team. In just a few months they built us a real outbound engine, packed our AEs' calendars with qualified demos, and gave us the data and process we needed to confidently scale revenue.”
VP of Sales
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