238 Meetings Booked Total
Over 14 months, this manufacturing operations SaaS company partnered with SalesHive to build a repeatable outbound engine targeting mid-market manufacturers. By combining AI-personalized email outreach with US-based cold calling and a manufacturing-specific sales playbook, SalesHive booked 238 qualified meetings and created $4.3M in new pipeline. The engagement turned outbound from an ad-hoc effort into a predictable growth channel that now drives 44% of the company’s pipeline, up from 12% before the engagement.
Before working with SalesHive, our client relied almost entirely on referrals and trade shows to grow their manufacturing SaaS business. Their in-house team struggled to consistently reach plant managers and operations leaders who spend most of their day on the shop floor, resulting in low connect rates and stalled pipeline. Prospect lists were outdated, lacked direct dials, and didn’t distinguish between multi-plant mid-market manufacturers and smaller job shops, leading to a high volume of unqualified outreach. With an average 9-12 month sales cycle and a lean sales team, they needed a scalable outbound engine that could reliably generate qualified meetings with the right manufacturing decision-makers.
A managed program run on our own platform, tuned every week by a dedicated strategist.
Conducted a risk-free onboarding process to interview stakeholders, review existing deals, and build a 32-page custom manufacturing outbound playbook covering ICP definitions (by NAICS code, plant size, and production complexity), messaging, objection handling, and qualification criteria.
Used SalesHive’s list-building service to compile a fresh TAM of mid-market manufacturers, layering firmographic data with titles like VP of Operations, Plant Manager, and Director of Manufacturing, and enriching each record with verified emails and direct dials.
Launched AI-powered email outreach using SalesHive’s eMod personalization engine to reference plant-specific pain points such as unplanned downtime, legacy ERP limitations, and schedule adherence, running multi-step sequences tailored to operations, IT, and executive personas.
Deployed US-based SDRs through SalesHive’s cold-calling services to target plant and operations leaders in optimal calling windows (early mornings and late afternoons), using manufacturing-specific talk tracks and live feedback loops to refine the pitch in real time.
Continuously optimized campaigns via weekly strategy calls, shifting focus toward multi-plant manufacturers with 150-500 employees, testing new value props around supply chain visibility and labor productivity, and tightening qualification criteria to prioritize deals with near-term budget.
Scaled the program from a single SDR to a multichannel Growth package once initial benchmarks were hit, increasing daily phone and email touches while SalesHive’s team iterated on subject lines, call openers, and regional targeting to improve connect and meeting rates.
Deep discovery on current customers and win/loss data, TAM building by industry and plant size, manufacturing-specific playbook creation, messaging and call script development, and campaign setup in SalesHiveu2019s AI-powered platform.
Launched first email and phone sequences to a prioritized segment of industrial and automotive manufacturers, validated key messaging themes, secured early meetings with plant managers and VPs of Operations, and established baseline performance metrics.
Refined targeting toward multi-plant manufacturers, A/B tested email copy and call openers, adjusted qualification criteria based on AE feedback, and scaled successful email and phone plays to additional regions and sub-verticals.
“SalesHive finally gave us a predictable way to get in front of the right plant and operations leaders instead of hoping referrals would show up. The quality of the meetings and the visibility into their process made it feel like an extension of our own sales team.”
Book a 30-minute strategy call and we will map out exactly how SalesHive books meetings for your business.