Sales mark-up is the difference between the selling price of a good or service and its cost. The selling price includes the markup, which is the amount that the seller…

The marketing executive is responsible for the planning and execution of marketing campaigns. They work closely with the sales team to identify potential customers and create targeted marketing materials. The…

Middle of the funnel (MOFU) is the stage in the marketing and sales process where prospects are starting to become aware of their problem or need and are actively researching…

Monthly recurring revenue, or MRR, is a metric that measures the amount of money a company receives on a monthly basis from its recurring revenue streams. This figure excludes one-time…

Multi-Channel Prospecting (MCP) is the process of using multiple channels or sources to reach your target market. It’s a type of marketing strategy that helps you connect with prospects in…

The Net Promoter Score (NPS) is a metric used to gauge customer satisfaction and loyalty. It is calculated by asking customers how likely they are to recommend a company’s products…