What is Monthly Recurring Revenue (MRR)?

Monthly recurring revenue, or MRR, is a metric that measures the amount of money a company receives on a monthly basis from its recurring revenue streams. This figure excludes one-time or non-recurring payments, such as customer setup fees. MRR is an important metric for companies with subscription-based models because it provides insight into the growth of their business. For example, if a company's MRR is increasing month over month, it indicates that the company is adding more customers and/or upselling existing customers to higher-priced plans.

Sales Development
What are some tips for increasing Monthly Recurring Revenue (MRR)?

1. Offer a discount for prepaying: This is a great way to increase your monthly recurring revenue (MRR), as it gives customers an incentive to pay upfront for your services.

2. Offer more services: Another great way to increase your monthly recurring revenue is to offer more services. This could mean expanding the services you offer or simply offering more tiers of service.

3. Increase your prices: This is probably the most obvious way to increase your monthly recurring revenue, but it’s also the most effective. By increasing your prices, you’ll immediately start generating more revenue each month.

4. Offer a free trial: A free trial is a great way to increase your monthly recurring revenue, as it allows potential customers to try out your service before committing to a paid subscription.

5. Implement a referral program: A referral program is a great way to generate word-of-mouth marketing for your business, which can ultimately lead to more customers and increased monthly recurring revenue.

What are the benefits of tracking Monthly Recurring Revenue (MRR)?

Some benefits of investing time and resources in MOFU activities include:

- Generating more qualified leads: By definition, MOFU activities are designed to target customers who are further along in the sales process and are therefore more likely to make a purchase.

- Nurturing relationships with potential customers: MOFU activities help sales representatives build relationships with potential customers and nurture those relationships over time.

- Increasing conversion rates: By engaging potential customers in MOFU activities, sales representatives can increase the likelihood that they will convert into paying customers.

- Closing more sales: Ultimately, the goal of MOFU activities is to close more sales and generate revenue for the company.

Sales representatives who invest time and resources in MOFU activities can reap a number of benefits that will help them close more sales and generate revenue for their company.

What are the different types of Monthly Recurring Revenue (MRR)?

There are three different types of MRR:

1. New MRR: This is revenue generated from new customers or expansion revenue from existing customers.

2. Expansion MRR: This is revenue generated from upsells or cross-sells to existing customers.

3. Churn MRR: This is revenue lost from customers who cancel their subscription or downgrade to a lower-priced plan.

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Explore More Sales Development Terms

Account Development Rep (ADR)
Ad-Hoc Reporting
Adoption Process
Annual Contract Value (ACV)
Annual Recurring Revenue (ARR)
Automated Follow Ups
Average Revenue Per User (ARPU)
B2B Marketing
Business Development Rep (BDR)
Business Intelligence
Buying Cycle
Buying Process
Chief Revenue Officer
Churn Rate
Client Case Study
Closed Won Ratio
Closed-Lost
Closed-Won
Closer
Closing Ratio
Cloud-Based CRM
Commission
Commission Plan
Contract Management
CPQ Software
CRM Analytics
Customer Feedback
Customer Pain Point
Customer Relationship Management (CRM) Systems
Customer Success Manager (CSM)
Enterprise Resource Planning (ERP)
Field Sales Rep
Gross Margin
Hard Sell
Hat Trick
Inside Sales Rep
Key Performance Indicators (KPIs)
Knowledge Base
Lead Management
Lead Qualification
Loss Leader
Margin
Mark-Up
Marketing Executive
Middle Of The Funnel (MOFU)
Monthly Recurring Revenue (MRR)
Multi-Channel Prospecting (MCP)
Net Promoter Score (NPS)
Objection
On-Premise CRM
Onboarding
Onboarding Experience
Opportunity
Opportunity Management
Product Features
Profit Margin
Sales Commission
Sales Dashboard
Sales Deck
Sales Development Playbook
Sales Development Representative (SDR)
Sales Development Strategist
Sales Funnel
Sales Methodology
Sales Performance Management
Sales Pipeline Coverage
Sales Process
Sales Quota
Sales Script
Sales Stage
Sales Trigger Event
Service Level Agreement (SLA)
Soft Selling
Top Of The Funnel (TOFU)
VP of Marketing
VP of Product Marketing
VP of Sales
Weighted Sales Pipeline

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