What is Middle Of The Funnel (MOFU)?

Middle of the funnel (MOFU) is the stage in the marketing and sales process where prospects are starting to become aware of their problem or need and are actively researching solutions. At this point, they have already moved from the top of the funnel (TOFU), where they were first becoming aware of their problem, to the middle of the funnel (MOFU), where they are actively researching solutions. The content you create at this stage should be designed to help them learn more about their problem and the possible solutions, so that they can make an informed decision about which solution is right for them.

Sales Development
What are some tips for the Middle Of The Funnel (MOFU)?

1. Keep the content relevant to your buyer persona and their journey.

2. Write copy that speaks to the pain points and needs of your persona.

3. Use compelling calls-to-action (CTAs) to encourage your persona to take action.

4. Create valuable content offers, such as ebooks, guides, and webinars, to move your persona further down the funnel.

5. Use lead nurturing tactics, such as email marketing and retargeting ads, to keep your persona engaged.

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