WebMechanix is a performance-based digital marketing firm founded in 2009 by cousins Chris Mechanic and Arsham Mirshah in the Baltimore–Washington region. From its headquarters in Columbia, Maryland, the agency built a reputation for helping mid-market and enterprise organizations “move the ROI needle” faster and more sustainably through data-driven digital marketing.
Over more than 15 years, WebMechanix grew into a 70+ person team of paid media strategists, marketing technologists, UX designers, and analytics specialists. The agency focused on high-consideration B2B and B2C industries such as SaaS, financial services, higher education, and professional services, delivering full-funnel demand generation that connects paid search, paid social, SEO, conversion rate optimization, and marketing automation. WebMechanix also became a Google Premier Partner and HubSpot Diamond Solutions Partner, reflecting deep expertise in those ecosystems.
In May 2024, WebMechanix was acquired by Level Agency, a Pittsburgh-based performance marketing firm backed by private equity sponsor Dubin Clark. The combined organization now manages more than $250M in annual digital media spend and employs roughly 190 professionals, with WebMechanix’s Columbia office serving as a key hub for B2B, SaaS, and financial services clients. While the WebMechanix brand is being folded into Level Agency, many clients and reviews still refer to the legacy name, and the core team and service model remain intact under the unified Level Agency umbrella.
Today, WebMechanix (a Level Agency) competes in the upper tier of demand generation and performance marketing agencies. Its market position is defined by rigorous testing and experimentation, tight alignment to revenue metrics, and long-term client relationships—many engagements last three years or more. The firm is a strong fit for organizations that want a partner to own strategy and execution across paid media, website experience, and marketing automation rather than piecemeal channel support.
