Email Marketing Articles
Expert articles and insights about email marketing to help you scale your B2B sales.
Email Domain Management: Keeping Your Outreach Legit
Email domain management is now a mission-critical part of B2B outbound, not an IT nice-to-have. With roughly 46–47% of all...
B2B Email Marketing: Outsourcing Campaigns
B2B email is still a workhorse, with marketers reporting $36–$46 in revenue for every $1 invested, but shrinking cold reply...
Retargeting Campaigns: Following Up Email Leads
Most B2B teams obsess over the first cold email and then get lazy with follow-up—exactly where revenue is hiding. In...
A/B Testing B2B Emails: Open Rate Secrets Revealed
B2B email open rates hover around 19–21% on average, with cold outreach slightly higher but significantly harder to optimize. By...
Keyword Density in B2B Email Content: Does It Matter?
Keyword density gets a lot of airtime in SEO, but in B2B email it’s mostly a distraction. Modern spam filters...
AI Email Marketing: Personalization at Scale for B2B
AI email marketing lets B2B teams send thousands of messages that feel one-to-one instead of batch-and-blast. With around 60% of...
AI Email Customization: The Future of B2B Marketing
AI email customization is quickly becoming the backbone of B2B marketing and sales development. With personalized, segmented campaigns generating up...
Benchmarks for Email Marketing in SaaS B2B: What You Need to Know in 2025
In 2025, SaaS B2B email marketing is still a pipeline workhorse, but the bar is higher and the rules are...
Domain Authority: Boosting B2B Email Credibility
Inboxes are more crowded and defensive than ever: global inbox placement hovers around 83–85%, which means roughly one in six...
Meeting Setting Companies: Email’s Role in Success
Meeting setting companies live or die on the strength of their email programs. In 2025, B2B cold email reply rates...
B2B Email Marketing: Techniques for Engagement
B2B email marketing is still one of the highest-ROI channels you’ve got, driving roughly $42 in revenue for every $1...
How to Avoid Spam Filters in B2B Lead Outreach
Spam filters are more aggressive than ever, and about 15–17% of legitimate marketing emails never reach the inbox — that’s...
AI Email Customization: SEO-Driven Campaigns That Convert in 2025
In 2025, the cold inbox is brutal and buyers start more than two-thirds of their journey in search engines or...
Lead Generation Agencies: Email Marketing Insights
Email is still the workhorse of B2B lead generation, delivering ROI as high as $38–$46 for every $1 spent when...
AI Email Customization: Best Practices for Impact
AI email customization has moved from ‘nice-to-have’ to a core lever for B2B pipeline, with personalized campaigns driving up to...
AI Email Marketing: Personalization for B2B Wins
AI email marketing has moved from buzzword to core B2B sales infrastructure. Done right, AI-driven personalization can deliver 30% more...
How to Use HubSpot for B2B Email Success
HubSpot has become a go‑to platform for B2B teams that want email to reliably create pipeline, not just send newsletters....
DKIM, DMARC, and SEO: Email Credibility in 2025
In 2025, email credibility is no longer optional for B2B sales teams. Gmail and Yahoo now require SPF, DKIM, and...