Acquirent is an outsourced B2B sales and lead generation firm that recruits, trains, and manages dedicated inside sales teams for companies ranging from startups to Fortune 500 enterprises.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Acquirent. Research last updated December 2025.
What is Acquirent?
Founded in 2004 and headquartered in Evanston, Illinois, Acquirent is a specialist in outsourced B2B sales and lead generation. The firm builds, trains, and manages inside sales teams that function as an extension of each client’s organization, handling everything from top-of-funnel prospecting to full-cycle sales. Its core offering revolves around three pillars: recruiting high-caliber sales talent, delivering structured training, and providing hands-on sales management supported by modern CRM and sales enablement technology.
Over two decades, Acquirent has represented hundreds of B2B companies across industries such as SaaS, technology, logistics, healthcare, manufacturing, and professional services. Engagements range from focused SDR and appointment-setting programs to complete outsourced inside sales departments. The company operates primarily on top of its own Salesforce instance and related tooling, providing detailed activity, pipeline, and performance reporting while maintaining tight data governance and security around client information.
Acquirent has expanded its capabilities through strategic acquisitions, notably LeadJen in 2017, a B2B appointment-setting and lead generation firm based in Indianapolis, and Vorsight in 2021, a Washington, D.C., area inside sales and appointment-setting specialist. These additions deepened Acquirent’s expertise in demand generation, data services, and complex B2B prospecting, enabling it to serve both emerging growth companies and large enterprises with tailored outbound programs.
In November 2025, Acquirent and its associated brands joined EBQ’s RevOps organization, becoming part of a larger portfolio of outsourced revenue services. As an EBQ company, Acquirent continues to focus on high-quality outsourced sales development and inside sales execution while benefiting from broader RevOps, marketing, and data capabilities. This positions Acquirent as a strong choice for organizations seeking a partner that combines proven sales operations with scalable, people-driven go-to-market execution.
Acquirent key features
Teams typically use it for outbound prospecting and appointment setting for new market segments, launching or scaling an SDR / BDR function without hiring in-house, full-cycle inside sales for new products or territories, and more.
- Outsourced SDR and BDR teams - Dedicated reps focused on outbound prospecting, qualification, and appointment setting for B2B companies.
- Full-cycle inside sales - Ability to run the entire sales motion from initial outreach through opportunity management and closing for select programs.
- Sales recruiting and placement - Structured multi-step recruiting process to source, vet, and place high-performing sales talent for clients.
- Structured sales training - 12-week Sales Fundamentals onboarding and ongoing coaching to ramp new reps quickly and maintain performance standards.
- Sales management as a service - Experienced sales managers oversee day-to-day activity, coaching, and pipeline reviews for each client program.
- Sales playbook development - Collaborative creation of call scripts, email templates, cadences, and objection handling tailored to each client's value proposition.
- Salesforce-driven execution - Campaigns run out of Acquirent's highly configured Salesforce instance with standardized cadences, workflows, and reporting.
- Advanced sales analytics and reporting - Weekly reports and dashboards on activities, conversations, opportunities, and conversions to show ROI and inform strategy.
- Appointment setting and pipeline building - Focus on booking highly qualified meetings rather than high volumes of low-quality appointments.
- Sales strategy and consulting - Guidance on territory design. messaging, ICP definition, and outbound strategy for companies building or retooling inside sales.
- Salesforce consulting and implementation - Services to design. implement, or optimize Salesforce instances with a focus on sales team usability and adoption.
- Marketing and demand generation support - Paid media. SEO, content marketing, and nurture programs to feed outsourced sales teams with more qualified leads.
- Content syndication programs - B2B content syndication campaigns to rapidly generate inbound MQLs that meet predefined fit and intent criteria.
- Industry-specific programs - Experience running tailored programs in verticals such as healthcare, logistics, education, and home services marketplaces.
- Scalable and flexible team models - Ability to start small and quickly scale sales headcount up or down as pipeline and revenue needs change.
What reviewers love, and what to watch
A balanced view of Acquirent, drawn from public reviews and product research.
Pros
- Strong communication and collaboration, including regular status updates and strategy reviews with client stakeholders.
- High-quality meetings and opportunities that often convert better than higher-volume but lower-quality SDR providers.
- Flexible and adaptable teams that can pivot quickly across products, industries, and regions as client needs change.
- Data-driven sales process with clear focus on activity metrics, conversion rates, and pipeline analytics.
- Good ROI and cost efficiency reported in many client case studies, especially for companies that lacked an internal SDR function.
- Robust training and coaching programs that help maintain consistency and professionalism across sales reps.
Cons
- Some clients note that data measurement, reporting depth, or analytics could be more sophisticated or easier to consume.
- Meeting volumes can be lower than more aggressive high-volume SDR shops, which may concern buyers focused primarily on quantity.
- Outcomes and experience can depend heavily on the specific account team and client fit, leading to occasional variability between engagements.
Acquirent pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Dedicated SDRs and BDRs billed as a flat monthly fee per sales person plus performance-based commission
- Custom outbound strategy, messaging, and cadences aligned to client ICP
- Weekly reporting and check-in calls with Acquirent sales leadership
- End-to-end inside sales support from prospecting through closing for defined products or territories
- Dedicated sales manager overseeing team performance, coaching, and forecasting
- Flexible team sizing and contract length based on client growth goals and budget
Who Acquirent is for
A strong fit for
B2B organizations with complex or high-value offerings that need a scalable, metrics-driven inside sales function but prefer to outsource recruitment, training, and management of SDRs and inside sales reps.
Probably not for
Very small or low-ACV B2C businesses, companies looking only for self-serve sales software without human reps, or organizations unwilling to align their messaging and processes with an external sales partner.
How Acquirent compares
Within the outsourced SDR and inside sales market, Acquirent positions itself as a high-touch, process-driven partner built on Salesforce and decades of B2B sales experience. Compared with many lead-generation agencies that focus narrowly on appointment setting, Acquirent offers a broader mix of services, including recruiting, sales training, Salesforce consulting, and marketing support. This makes it attractive to organizations that want a single vendor to help design their sales motion, staff it with trained reps, and continuously optimize performance.
Against other established outsourced sales providers such as memoryBlue, CIENCE, or Martal Group, Acquirent tends to emphasize quality of opportunities, tight integration with Salesforce, and a culture of training and mentorship. Its acquisition by EBQ further integrates Acquirent into a RevOps-focused organization that can support a wider range of go-to-market needs beyond SDR. On the other hand, buyers seeking maximum volume of meetings at the lowest possible cost, or those who primarily want software rather than managed services, may find better fits elsewhere. Overall, Acquirent is most compelling for B2B companies that value a strategic, long-term partner to own and evolve their inside sales engine.
Frequently asked about Acquirent
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