Click tracking is a process used to track email clicks. This data can be used to understand email engagement and make decisions about future email campaigns. Click tracking involves adding a unique identifier to each email link, which is then tracked when the link is clicked. This data can be used to see how many people are clicking on links in an email, which links are being clicked on the most, and other engagement metrics.

There are a number of benefits to using Click Tracking in your email campaigns. Firstly, it allows you to see how many people are actually opening and clicking through your email. This can be valuable feedback to help you gauge the effectiveness of your email content and subject lines. Secondly, it enables you to track which links in your email are being clicked on the most. This information can be used to fine-tune your email content and improve the overall click-through rate. Finally, using Click Tracking can help you identify potential email deliverability issues. If you see a sudden drop in clicks, it could be an indicator that your emails are not reaching the inboxes of your subscribers.

There are three types of click tracking: link click tracking, button click tracking, and form submission tracking. Link click tracking allows you to see how many times a particular link has been clicked. Button click tracking allows you to see how many times a particular button has been clicked. Form submission tracking allows you to see how many times a particular form has been submitted.

Assuming you're using a service like MailChimp, click tracking works by adding a unique identifier to each link in your email. When someone clicks on a link, the email service records that activity and can show you who clicked, when they clicked, and what email they were viewing when they clicked. This information can be really useful in understanding how effective your email campaign is and where people are engaging with your content. For example, if you see that a lot of people are clicking on a particular link, you might want to create more content around that topic. Or, if you notice that people are mostly clicking on links early in your email, you might want to make sure your most important information is at the beginning.

If you'd like to track email opens, clicks, and other engagement metrics, you'll need to create a tracking link. Tracking links are special URLs that include email-tracking parameters. There are a few different ways to create tracking links. You can use a tool like Google Analytics, or a third-party email tracking service. Once you have your tracking link, you'll need to add it to your email's HTML code. This can be done by editing the email's code directly, or by using a tool like Campaign Monitor's link builder. Once your tracking link is in place, you'll be able to see detailed stats on who opened your email, what links they clicked, and more.