Email Marketing Articles
Expert articles and insights about email marketing to help you scale your B2B sales.
Why Email Outreach is Still Crucial in Sales Development
Despite inbox overload and new channels, email outreach is still crucial to sales development. B2B buyers continue to favor it—around...
Top Strategies for Effective Email Outreach in 2025
B2B buyers’ inboxes are more crowded than ever, but email is still one of the highest-ROI outbound channels if you...
DKIM, DMARC Setup: Outsourcing Email Tech
Global spam and unwanted email now account for roughly 46–47% of all traffic, and Gmail, Yahoo, and Microsoft have tightened...
DKIM, DMARC, SPF: Best Practices for Email Security and Deliverability in 2025
B2B sales teams are sending into the harshest email environment we’ve ever seen: nearly half of all email traffic is...
Navigating Decision Makers with Targeted Emails
Modern B2B deals are decided by buying committees, not lone executives, which means your emails have to navigate complex decision-making...
Using Humor in B2B Email Outreach: Does It Work?
Humor in B2B email outreach works—but only if you treat it like a scalpel, not a sledgehammer. Experian found humorous...
B2B Email Marketing: Best Practices for 2025
B2B email marketing in 2025 is a different game: inboxes are tighter, filters are harsher, and buyers are drowning in...
AI Tools for SEO in B2B Email Landing Pages
AI tools for SEO don’t just help your blog; they can quietly turn your B2B email landing pages into high-converting,...
Hiring Internally vs. Externally for Email Teams: A Strategic Guide
Email still delivers $36–$42 in revenue for every $1 spent, making your email team structure a high‑leverage decision for pipeline....
Objection Handling in B2B Email Responses: Strategies for Success
B2B buyers overwhelmingly prefer email, but they’re also flooded—so when they respond with an objection, you’re already ahead of most...
Email Deliverability: Avoiding the Spam Box in 2025
Email deliverability in 2025 is a knife fight. Global data shows that 16.9% of emails never reach their destination and...
Open Rate Tracking: Platforms for Email Insights
Open rate tracking used to be the north star for sales email performance—but Apple’s Mail Privacy Protection (now responsible for...
The Best Sales Platforms for B2B Email Marketing in 2025
B2B email is still a monster channel in 2025, with average open rates ~20–36% and ROI north of $38–$46 for...
Sales Email Layouts: Techniques That Get Replies
B2B buyers spend about nine seconds scanning each email, yet most sales teams still send walls of text and wonder...
B2B Advertising: Email as a Lead Gen Booster
Email isn’t just another channel in your B2B advertising mix—it’s the engine that turns awareness into pipeline. With email delivering...
Sales Email Layouts: Styles That Get Replies
B2B inboxes are brutal—average cold email reply rates sit around 5–8%, and buyers say more than 70% of ignored emails...
The Future of AI Sales in B2B Email Marketing
AI isn’t just a shiny toy for marketing anymore – it’s quickly becoming the operating system for B2B email sales....
Open Rate Tracking: Techniques to Boost Emails in 2025
Email open rate tracking in 2025 is a different game: privacy features like Apple Mail Privacy Protection now affect 50–60%...