Email Marketing Articles
Expert articles and insights about email marketing to help you scale your B2B sales.
7 Benefits of B2B Direct Mail Prospecting
Direct mail is quietly becoming one of the most effective channels in modern B2B prospecting. With average response rates around...
Which Sales Prospecting Tools Are Best?
With reps using an average of 10 tools and spending barely a third of their time selling, most B2B sales...
How to Calculate Email Marketing ROI
Email marketing remains one of the highest-ROI channels in B2B, returning roughly $36-$42 for every $1 invested, yet more than...
10 Best Tactics for Email Outreach Campaigns
Email is still the workhorse of B2B outbound, with realistic cold outreach open rates in the 15-25% range and best-in-class...
10 Benefits of Using B2B Email Marketing Services
In a world where 73% of B2B buyers prefer vendors to reach out via email, getting your outbound program right...
B2B Email Marketing Best Practices
B2B email is still the workhorse of modern outbound: it delivers roughly $36-$42 in revenue for every $1 spent and...
Email Outreach For Backlinks: 10 Link Building Email Outreach Templates
Backlink outreach isn’t just an SEO thing, it’s outbound sales with a different offer. In this guide, you’ll learn how...
Opens, Replies & Conversions: The Value of Data and Testing
B2B email A/B testing isn’t just a “nice to have” anymore, it’s the difference between 3% reply rates and a...
Batch and Blast Email- The Secrets of Email Frequency
Batch and blast email might feel efficient, but it quietly kills deliverability, trust, and pipeline. Modern studies show segmented campaigns...
Email Deliverability, A SalesHive Story
Email deliverability is now the make-or-break variable in B2B outbound. Around 15% of B2B marketing emails never reach the inbox,...
The Art of Going in Cold: How to Warm Up a Cold Email List
Warming up a cold email list in 2025 is less about blasting volume and more about building trust with both...
Successful Outbound Email Campaigns In The New Decade
Outbound email isn’t dead, it’s just ruthlessly filtered. In 2025, email still returns roughly $36-$42 for every $1 spent, but...
The Science of A/B Sales Testing and Sales Prospecting Emails
Cold outbound is tougher than ever, but the teams that treat A/B testing like a core sales motion are quietly...
When It Comes To Email Prospecting, Personalization Is NOT The Answer
Most teams treat personalization like a magic bullet for email prospecting, and then wonder why reply rates are still stuck...
You’re Selling Yourself Short By Selling In Your Intro Email
Most teams still treat the first cold email like a mini-demo, then wonder why they’re stuck at a 3-5% reply...
Aspirations vs Afflictions: What Triggers More Email Responses?
B2B buyers don’t reply to cold emails because you picked either pain or aspiration, they reply because you made something...
The Importance of “Listening” to Your Email Audience
Most teams treat email as a megaphone; the best B2B orgs treat it as a conversation. Listening to your email...
How to Write a Cold Email to a Brand New Industry
Breaking into a brand new industry with cold email is tough, but absolutely doable if you lead with relevance instead...