Email Marketing Articles
Expert articles and insights about email marketing to help you scale your B2B sales.
DKIM, DMARC Setup: Platforms That Simplify
B2B email deliverability has gotten brutal: only 7.6% of top domains enforce DMARC, and high‑volume senders without strong authentication are...
AI Email Customization: Best Practices for Impact
AI email customization has shifted from a nice-to-have to a survival skill in B2B sales. Buyers now expect tailored, relevant...
DKIM, DMARC, SPF: Best Practices for Email
B2B inboxes are under siege: about 45% of global email traffic is spam and phishing remains the entry point for...
Salesforce vs. HubSpot: Email Marketing Showdown
This guide breaks down Salesforce vs. HubSpot for email marketing through a B2B sales lens: deliverability, automation, AI, SDR workflows,...
AI Email Customization: Strategies for Impact
AI email customization has moved from buzzword to must-have in B2B outbound. Personalized emails deliver up to 6x higher transaction...
AI Email Customization: Outsourcing Tech
AI email customization has moved from buzzword to core infrastructure for B2B outbound, with AI-personalized emails driving roughly 41% more...
Sales Development Reps: Email Outreach Tips
Cold email is still the #1 outreach channel for B2B decision-makers, but the average campaign reply rate sits at just...
How to Write Subject Lines That Boost Open Rates
B2B buyers live in their inbox, but they only open what looks worth their time. In this guide, we break...
B2B Email Marketing: Platforms for Success
B2B email marketing still drives some of the highest ROI in the game—often $36–$42 for every $1 spent—so picking the...
Email Deliverability: Outsourcing Fixes
B2B teams are losing up to 15% of their email reach to spam filters, promotions tabs, and bad data—before prospects...
Best Practices for B2B Email Outreach in 2025
B2B email outreach is still one of the highest-ROI channels in 2025, delivering roughly $36 in revenue for every $1...
Using Ahrefs to Optimize B2B Email Campaigns
B2B cold email is getting noisier, but teams that fuse SEO data with outbound are quietly winning. This guide shows...
DKIM, DMARC, and AI: Email Tech Simplified
Email is still the backbone of B2B pipeline, but nearly 47% of global email traffic is spam and AI-powered phishing...
Pay-Per-Meeting Models and Email Campaigns: A Strategic Guide for 2025
Pay-per-meeting models are exploding in B2B because they give CFOs clean, predictable CAC lines, but they only work if your...
Designing Landing Pages for B2B Email Campaigns: A 2025 Guide
In 2025, the weak link in most B2B email campaigns isn’t the subject line — it’s the landing page. While...
Email Deliverability: Best Practices for Inbox
Email deliverability is the new choke point for B2B pipeline: in 2024, global inbox placement averaged just 83.5%, meaning 1...
AI Email Marketing: Platforms Leading the Way
AI email marketing has moved from experiment to table stakes for B2B revenue teams. Around 75% of marketers now use...
Sales Analytics: Measuring B2B Email Performance
This guide breaks down how to use sales analytics to measure and improve B2B email performance, from deliverability and open...