Sales Technology Articles
Expert articles and insights about sales technology to help you scale your B2B sales.
Content Creation: AI for B2B Blog Writing
AI has gone from novelty to necessity in B2B content: 73% of marketing teams now use generative AI, and 88%...
Sales Outreach Platforms: Streamlining B2B Efforts
B2B buyers now complete up to 80% of their journey before talking to sales, and reps spend just 28% of...
The Best Sales Platforms for B2B Success in 2025
By 2025, 80% of B2B sales interactions are expected to occur in digital channels and the average sales tech stack...
The Future of AI Sales: Best Practices to Adopt
AI in sales is past the hype phase and firmly in execution mode. Salesforce reports that 83% of sales teams...
CRMs for B2B Sales: AI Integrations to Know in 2025
AI is no longer a nice-to-have add‑on in CRMs; it’s where the real leverage is for B2B sales teams. With...
Sales Platforms: Outsourcing Tech Management
Most B2B sales teams now use about 10 tools to close deals, and 66–70% of reps say they’re overwhelmed by...
The Future of AI Sales in B2B Lead Generation
AI is no longer a science project in B2B sales—it’s the backbone of modern outbound. With 81% of sales teams...
HubSpot vs. Salesforce: Which CRM Wins for B2B in 2025?
In 2025, choosing between HubSpot and Salesforce is less about which CRM is "best" and more about which one fits...
Hiring a CRM Admin: Best Practices for Roles in 2025
CRM tools are now table stakes for B2B sales, yet between 20% and 70% of CRM projects still fail or...
HubSpot vs. Salesforce: SEO Integration Showdown
B2B buyers live in search: 66% use search engines to research purchases, and SEO now drives more leads than any...
A/B Testing: Platforms for B2B Experiments
This guide breaks down how B2B sales teams can use A/B testing platforms—across email, sequences, calling scripts, and landing pages—to...
Landing Page Builders: AI-Optimized Options
AI landing page builders are quietly becoming one of the highest‑leverage tools in B2B sales development. With the median landing...
Hiring a CRM Admin to Optimize Email Workflows
Sales reps now spend barely a third of their time actually selling, with the rest lost to CRM updates, data...
Power Dialers for B2B: Outsourcing Call Tech
Power dialers can easily triple or quadruple outbound call volume, turning 10–15 manual dials an hour into 50–60+ while lifting...
Objection Handling: AI Responses That Win
B2B buyers are dodging salespeople, inboxes are more crowded, and objections are piling up earlier in the funnel. Meanwhile, 95%...
The Future of AI Sales: Best Practices to Adopt
AI in sales has moved from hype to hard numbers: 73% of reps already use AI daily, saving 2–3 hours...
B2B Marketing Strategies: AI-Driven Wins
AI has moved from hype to hard numbers in B2B. Companies using AI-powered lead generation tools are seeing conversion rates...
Hiring a CRM Admin: Best Practices for Roles
Hiring a CRM admin isn’t about having a ‘Salesforce person’ on payroll—it’s about whether your reps actually sell or just...